- Study at Deakin
- Life at Deakin
- Industry and community
- About Deakin
|Enrolment modes:||Trimester 1: Burwood (Melbourne), Cloud (online)|
Trimester 2: Burwood (Melbourne), Cloud (online)
|Previously coded as:||MDM703|
|Incompatible with:||MPM706, MPR706|
|Contact hours:||1 x 3 hour seminar per week|
|Note: You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.|
This unit introduces students to the role of business strategy in developing and sustaining competitive advantage. The broad aim of this unit is to equip students with an introductory knowledge of business strategy concepts and tools, together with an ability to apply this knowledge to a variety of macro environment, industry, and business situations.
Written Assignment 3500 words 40%, Examination 2 hours 60%, Hurdle requirement: achieve at least 50% of the marks available on the examination.
Unit Fee Information
Unit fee information available soon