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|Enrolment modes:||Trimester 1: Burwood (Melbourne), Cloud (online)|
Trimester 2: Burwood (Melbourne), Cloud (online)
|Previously coded as:||MDM703|
|Incompatible with:||MPM706, MPR706|
|Contact hours:||1 x 3 hour seminar per week|
This unit introduces students to the role of business strategy in developing and sustaining competitive advantage. The broad aim of this unit is to equip students with an introductory knowledge of business strategy concepts and tools, together with an ability to apply this knowledge to a variety of macro environment, industry, and business situations.
Written Assignment 3500 words 40%, Examination 2 hours 60%, Hurdle requirement: achieve at least 50% of the marks available on the examination.
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