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MPT732 - Marketing Management (Tour)

Unit details

Year2017 unit information
Enrolment modes:

Not offered in 2017

EFTSL value:0.125
Unit chair:

J Hall





Incompatible with:

MPK732, MPR732

Contact hours:

This unit requires students to attend a supervised study tour


Please refer the below Study Tour link for further information:

USA Study Tour


The unit introduces marketing as an integrative management function. It draws together the activities of every area of an organisation concerned with the planning, development, distribution, promotion and pricing of goods and services. The unit will examine the comprehensive perspective essential to marketing decision-making, through relationships with customers, suppliers, competitors, society, and other organisational functions. This unit covers the significant areas within marketing, such as research, buyer behaviour, product planning, marketing planning, pricing, and distribution, focusing on managing these elements within an overall integrated marketing strategy.


Test(s) 20%, written assignment 1 (group) 4000 words 40%, written assignment 2 (individual) 4000 words 40%

Unit Fee Information

Unit fee information available soon

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