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MPT732 - Marketing Management (Tour)

Unit details

Year2016 unit information
Enrolment modes:

Trimester 2: Study Tour

EFTSL value:0.125
Unit chair:

W Binney

Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

MPK732, MPR732

Contact hours:

This unit requires students to attend a supervised study tour

Note:

Please refer the below Study Tour link for further information:

USA Study Tour

Content

The unit introduces marketing as an integrative management function. It draws together the activities of every area of an organisation concerned with the planning, development, distribution, promotion and pricing of goods and services. The unit will examine the comprehensive perspective essential to marketing decision-making, through relationships with customers, suppliers, competitors, society, and other organisational functions. This unit covers the significant areas within marketing, such as research, buyer behaviour, product planning, marketing planning, pricing, and distribution, focusing on managing these elements within an overall integrated marketing strategy.

Assessment

Test(s) 20%, written assignment 1 (group) 4000 words 40%, written assignment 2 (individual) 4000 words 40%

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