Future students

Course search

print
 

Unit details

Return to previous page

MPT736 - International Marketing

Enrolment modes:

Trimester 2: Study Tour

EFTSL value:0.125
Unit chair:W Binney
Prerequisite:

Nil

Corequisite:MPK732, MPR732, MPT732
Incompatible with: MPK736
Note: You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.

Content

International marketing focuses on the nature of the international marketplace and the decisions facing international marketing managers. International marketing is the process of planning and conducting transactions across national boundaries to create exchanges and satisfy the objectives of the parties involved in the exchange. International marketing is a sub-set of international business.

International marketing takes many forms ranging from exporting to wholly owned subsidiaries.  The unit deals with the marketing activities and the management of those activities in foreign markets.  The depth and breadth of a business’ involvement in marketing activities in foreign markets depends on many factors, e.g., its size, resources and extent of international experiences.  International marketing is concerned with a wide range of organisations, from businesses that export to only one market, to large global companies marketing their products across many countries and managing the marketing activities through their own subsidiaries. International marketing issues relating to small firms and exporting will be emphasised throughout the course of this unit.

Marketing theory, international trade and international business management principles provide the foundation for this unit.  The theoretical frameworks form the basis of explaining international marketing decisions, including market selection, mode of market entry, the management of marketing activities, and market coverage.

Assessment

Test(s) 20%, written assignment 1 (group) 4000 words 40%, written assignment 2 (individual) 4000 words 40%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students
$1283$1283$2962$3697

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

Return to previous page

Deakin University acknowledges the traditional land owners of present campus sites.

8th June 2007