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Unit details

MPT932 - Marketing Management

Year2015 unit information
Enrolment modes:

Trimester 2: Study Tour

EFTSL value:0.125
Cohort rule:

(For Doctor of Business Administration students only)

Unit chair:

W Binney

Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

MPK932, MPR932

Contact hours:

This unit requires students to attend a supervised study tour

Note:

Please refer the below Study Tour link for futher information:

USA Study Tour

Content

The unit introduces marketing as an integrative management function. It draws together the activities of every area of an organisation concerned with the planning, development, distribution, promotion and pricing of goods and services. The unit will examine the comprehensive perspective essential to marketing decision-making, through relationships with customers, suppliers, competitors, society, and other organisational functions. This unit covers the significant areas within marketing, such as research, buyer behaviour, product planning, marketing planning, pricing, and distribution, focusing on managing these elements within an overall integrated marketing strategy.

Assessment

Test(s) 20%, written assignment 1 (group) 4000 words 40%, written assignment 2 (individual) 4000 words 40%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students
$1283$1283$2962$3697

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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