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MPT932 - Marketing Management

Enrolment modes:

Trimester 2: Study Tour

EFTSL value:0.125
Cohort rule:

(For Doctor of Business Administration students only)

Unit chair:

W Binney

Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

MPK932, MPR932

Note:

You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.

 

 

Content

The unit introduces marketing as an integrative management function. It draws together the activities of every area of an organisation concerned with the planning, development, distribution, promotion and pricing of goods and services. The unit will examine the comprehensive perspective essential to marketing decision-making, through relationships with customers, suppliers, competitors, society, and other organisational functions. This unit covers the significant areas within marketing, such as research, buyer behaviour, product planning, marketing planning, pricing, and distribution, focusing on managing these elements within an overall integrated marketing strategy.

Assessment

Test(s) 20%, written assignment 1 (group) 4000 words 40%, written assignment 2 (individual) 4000 words 40%

Unit Fee Information

Unit fee information available soon

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8th June 2007