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Unit details

MPT936 - International Marketing

Year2015 unit information
Enrolment modes:

Trimester 2: Study Tour

EFTSL value:0.125
Cohort rule:

(For Doctor of Business Administration students only)

Unit chair:W Binney
Prerequisite:

MPK932

Corequisite:

MPK932, MPR932, MPT932

Incompatible with:

MPK936

Contact hours:

This unit requires students to attend a supervised study tour

Note:

Please refer the below Study Tour link for futher information:

USA Study Tour

Content

International marketing focuses on the nature of the international marketplace and the decisions facing international marketing managers. International marketing is the process of planning and conducting transactions across national boundaries to create exchanges and satisfy the objectives of the parties involved in the exchange. International marketing is a sub-set of international business.

International marketing takes many forms ranging from exporting to wholly owned subsidiaries.  The unit deals with the marketing activities and the management of those activities in foreign markets.  The depth and breadth of a business’ involvement in marketing activities in foreign markets depends on many factors, e.g., its size, resources and extent of international experiences.  International marketing is concerned with a wide range of organisations, from businesses that export to only one market, to large global companies marketing their products across many countries and managing the marketing activities through their own subsidiaries. International marketing issues relating to small firms and exporting will be emphasised throughout the course of this unit.

Marketing theory, international trade and international business management principles provide the foundation for this unit.  The theoretical frameworks form the basis of explaining international marketing decisions, including market selection, mode of market entry, the management of marketing activities, and market coverage.

Assessment

Test(s) 20%, written assignment 1 (group) 4000 words 40%, written assignment 2 (individual) 4000 words 40%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students
$1283$1283$2962$3697

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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