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SEB711 - Managing and Developing Innovation

Unit details

Year2017 unit information
Enrolment modes:Trimester 1: Waurn Ponds (Geelong), Cloud (online)
Trimester 3: Waurn Ponds (Geelong), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

Moshe Goldberg

Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

Nil

Contact hours:

Campus: 1 x 2 hour class per week.

Cloud (online): Learning experiences are via CloudDeakin.

Content

This unit covers fundamentals common and necessary to successful enterprise-based innovation development. We will learn the theories of creativity and idea generation, examine the role of technology in goal-setting and strategy development of an organisation, how to create innovative ideas for marketing new products and how to successfully manage enterprise based innovation. With a special focus on learning the tools for implementing your innovative ideas.  We will also examine how innovation-seeking activities are typically funded and how the results of innovation development are measured in terms of enterprise valuation. We will also look at the way innovation development impact the business.

Assessment

Analytical report 25%, technical report 25%, oral presentation 25%, final report 25%

Unit Fee Information

Click on the fee link below which describes you:

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