Media/marketing


A Nutritionist who works in media is a nutrition communicator responsible for providing information based on scientific evidence for education and health promotion. They may write books and articles in magazines and newspapers, or work as a food commentator on radio and television.

A media-based Nutritionist may liaise with food producers, supermarkets and publishers to help these groups communicate better so consumers can understand nutrition and put into practice good eating habits. They may also deliver seminars, lectures and workshops to corporate groups as well as the food industry, health professionals and general public.

Marketing can encompass a career as a consultant or within the food industry, government and public health sectors.  A high profile Nutritionist or expert Nutritionist in a particular field of nutrition is often called upon for their opinion on food issues.

Some Nutritionists choose to undertake additional courses in writing, media, communications, internet and marketing so they have a better understanding of the setting and systems used in the marketing of food products and communicating nutrition information to the general public.

Job titles/roles:

Nutrition Media Dietitian, Nutrition Journalist, Food Writer/Editor, Nutrition Communicator, Director of Nutrition Communication, Food Commentator, Consultant Nutritionist, Sales Representative, Consumer Adviser.

Employers:

Nutritionists working in this area tend to be self employed or act as consultants.

  • universities
  • food industry
  • pharmaceutical companies
  • government and non-government organisations
  • health-related magazines and internet sites
  • newspapers/magazines
  • news and current affairs and other television programs

Professional associations:

Expert in the area:

Ms Glenys Zucco (pdf 23KB) Nutrition Media Manager for Dairy Australia provides insight into careers for dietitians in media/marketing.


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