Marketing on the digital frontier with Dr Nicholas McClaren

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Event details

Date
Wednesday 20 August 2014

Time
6 pm - 8 pm

Location
Deakin Warrnambool City Centre - 165 Timor St, Warrnambool

Cost
Free

This presentation examines the changing nature of competition in the digital world and provides insight into online consumer decision making. Providing strategies for businesses to market to digital consumers, we will explore the implementation of digital marketing within the shifting landscape of paid, owned, and earned media choices. Various aspects of the delivery of online customer experience and customer relationship management will also be discussed.

Register your attendance here or contact laura.smith@deakin.edu.au

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