Marketing on the digital frontier with Dr Nicholas McClaren
Wednesday 20 August 2014
6 pm - 8 pm
Deakin Warrnambool City Centre - 165 Timor St, Warrnambool
This presentation examines the changing nature of competition in the digital world and provides insight into online consumer decision making. Providing strategies for businesses to market to digital consumers, we will explore the implementation of digital marketing within the shifting landscape of paid, owned, and earned media choices. Various aspects of the delivery of online customer experience and customer relationship management will also be discussed.