Your publishing strategy
Your publishing strategy
- Scholarly publishing is undergoing rapid change. The number of published journals continues to increase, as does the number of open access publishers and publishing opportunities
- In a research environment with a strong focus on research quality and impact, informed by data and evidence, it is increasingly important for researchers to make informed decisions about where to publish to ensure maximum exposure and impact of their research
- What you decide to publish is an important consideration. This page is designed to assist you to develop a publishing strategy that will help guide your decision making.
See also the additional resources on getting published:
- Help sheet: Essential tools for selecting a target journal or publisher (PDF, 148KB)
- Presentation: Inside guide to getting published: Tools, databases, resources PPT (PDF, 1.5MB)
Selecting and targeting journals and publishers
Talk to mentors, supervisors, colleagues and research networks for advice on key publications in your field.
Consider your intended audience or readership
- Is your work more suited to an audience of specialists, such as those working in your field, or to a wider audience? Some journals publish on a wide range of topics and others focus on more specialised areas
- Does the editorial policy and content of a journal match your ideas? Many include an editorial policy which is generally available on a journal's website
- Get to know your journals. Look for information about authors, journal history and scope, submission guidelines, review process and possible author fees
- Scan through issues to get an overview of the content and the types of articles that are published to determine how your content fits with the stated aims, objectives and coverage.
Check the quality of a journal or publisher
- Is the journal peer reviewed? This is critical information and can generally be found on a journal's website, or through Ulrich's Periodicals Directory.
- A growing number of post-publication peer review resources are available.
- Check Faculty of 1000, where experts provide reviews of papers after they have been published and provide rankings of the articles and the journals in which they're published.
- Consult Ulrich's Periodicals Directory and Journal Citation Reports for authoritative information about journals, including whether a journal is indexed in key subject databases and whether it is available as an open access title.
- Consider the credentials and publication output of the editorial board. Information about editors can be found on the web and in many subject and citation databases.
- Look at journal rankings. These are lists of journals and conferences ranked according to specific criteria set by a government, professional group or body. Lists are generally based on different criteria
Check within key subject databases for publication lists:
- Check how your preferred journal compares to others within the same or similar disciplines, and look for other citation-based journal metrics comparisons
- New and emerging journals, including open access titles, may not have had time to appear on ranking or other lists. Assess the quality of such titles by verifying editorial board quality, verifying publishing body authority and thoroughly checking the papers that are being published
- Check Global books in print for academic book publishers. Search by subject area and sort by publisher to produce a list of potential publishers of interest.
- Consult the Book Citation Index Master book list for a list of scholarly publishers.
Determine your publication priorities and timelines
- Is publishing in a journal with a quick turnaround from submission to review to publication critical? This will influence your choice of journal. For example a high ranking journal may have a low acceptance rate, or take many months to consider and review a large number of submissions received
- Investigate the acceptance and rejection rates for submitted publications. This is an important piece of information to help you assess the likelihood that your paper will be accepted for publication. Not all journal publishers openly display this information and you may have to dig deep within their
- Check Cabell's Directories of publishing opportunities for information on publication guidelines, type of review, number of external reviews, acceptance rates, submission process, for selected subject areas
- Look for important additional publication details
- Are there submission fees, page charges, or reprint charges? This information should be available on a journal website
- Check copyright restrictions.
Open access research and publishing
Consider open access publishing options
Open access is the idea that information should be freely available online for anyone to access. Most publishers allow some form of open access or self-archiving.
- Increasingly researchers are required to meet open access requirements of government and funding bodies such as the NHMRC by publishing research output in open access resources, such as institutional research repositories.
Look for open access journals through the DOAJ Directory of Open Access Journals which includes 7000 open access scientific and scholarly journals.
- Subject databases also increasingly including open access titles.
Some publishers only allow authors to make an article open access upon payment of fees.
- Check SHERPA RoMEO for publisher copyright policies and for information about which version of an author's work may be archived within a repository such as Deakin Research Online
You can choose to favour publishers who allow you to publish in an institutional repository
- You can also seek an addendum to your publishing agreement. Advice is available at the Deakin University Copyright website.
Deakin Research Online (DRO)
Deakin Research Online (DRO)
DRO is a secure open access institutional repository which stores, manages, indexes, preserves and showcases research outputs produced by Deakin University researchers, staff and higher degree research students, making it discoverable throughout the world.
- Where possible it provides either a PDF attachment or direct link to research output.
- It supports research reporting requirements such as the Higher Education Research Data Collection.
- It assists researchers in keeping their web page and CV up to date.
- It speeds up scholarly communication and dissemination (no publishing delays).
- If full text is supplied, it fulfils government and funding body open access requirements.
Benefits of showcasing research in DRO include:
- increasing visibility and collaboration of research
- facilitates discovery through search engines such as Google Scholar and is harvested through TROVE and OAIster
- enables re-use of research
- boosts citation counts
- increases impact of research.
Submitting your work in DRO
Determine if the research output can be stored in DRO. At least one of the author/creators must be a current Deakin University employee or higher degree research student. If so you can submit your research via DRO.
Deakin Research Online deposit agreement
We encourage researchers to sign a DRO deposit agreement (PDF, 123KB), so we can investigate making published or post print versions of the work openly accessible.
The DRO team has experience working with publisher permissions and always checks compliance before allowing approved versions of the research to be made visible to the public.
Which version should I deposit?
In most cases, publishers do not allow published version of the work to be made visible, but many will permit post print version of works to be made openly accessible.
When submitting you will need to attach the following versions:
- The published version as supplied by the publisher.
- The accepted manuscript or post print, refers to your last version, accepted by the publisher, corrected after peer review but with no copy editing or formatting by the publisher.
For further assistance and information on getting published through DRO please contact email@example.com.
Issues to consider when deciding to publish your work
- The most appropriate publishing model that meets your specific criteria (e.g. society publisher, commercial academic publisher, open access publisher, other publishing models)
- Ensure that you have obtained permission to include any third party material (see the using third- party material section for example of seeking permission)
- Be aware of any particular conditions attached to funding grants that may have implications regarding your choice of publisher (open access deposit, e.g. NHMRC policy on the dissemination of research findings)
- What do you want to do with your work in the future? (Do you want to retain the right to copy it, distribute it, make amendments, post it to a website, add it to a repository etc...)
Who owns the copyright and what are your author's rights?
In general, if your work is the result of your scholarly output, then you are granted automatic copyright
Moral rights also exist even though you may not hold copyright. It implies an understanding that an author must be acknowledged and credited as the creator of the work. It then follows that it is illegal for your work to be falsely attributed to someone else and that any work that you cite and wish to use must in turn be fully acknowledged and clearly attributed or cited
If your work has been produced on behalf of someone else, i.e. where you have been commissioned or hired to produce the work, then copyright resides with that employer. An example is producing teaching or course materials on behalf of a University. You retain moral rights as the author, which means that you must be properly attributed or acknowledged as the author anytime that work is cited or used.
As the copyright owner of your work, you have the right to reproduce your work, publish it in print or electronically, make it available online, perform it in public, adapt it and broadcast it.
You also have the choice to assign or licence some or all of these rights to a publisher.
- It's important to understand the type of publishing agreement you are being asked to sign and how long it will last.
You may be requested to sign over copyright to the publisher (assign copyright), sign an exclusive licence or a non-exclusive licence.
Each agreement is different and needs to be understood in terms of what it means for the way you may wish to use your own work in the present and in the future and you also need to be aware if one agreement covers all potential output versions of your work, e.g. print book, e-book, audio book, etc... or do you need to enter into separate agreements.
- A transfer of copyright means that you assign all or some of the copyright to the publisher. The publisher in turn may return some of the rights back to you to give you permission to use your work in different ways, i.e. to make copies; to post on your website; to deposit into a repository etc...
- With an exclusive licence, you retain copyright, but grant certain rights to your publisher that state the exact conditions under which they can publish and use your work
- With a non-exclusive licence, you give the publisher permission to publish the item on your behalf, while you retain the copyright. This means that you do not need to seek the permission of the publisher if you want to use your work in different ways, i.e. make copies, post on a website, deposit in a repository etc...
It's becoming more common for publishers to return to authors some of their rights, in particular the right to deposit a version of the work in a repository, post the work on a website etc...Consult publishers' websites for further information regarding author rights and responsibilities.
If the publisher does not explicitly provide this information it is still possible to negotiate a standard contract by asking the publisher to consider an addendum to their agreement. DRO provides a sample addendum for you to consider.
You may also wish to explore the open licensing model offered by Creative Commons licences. This is where you as the copyright owner expressly decide the conditions under which you allow your work to be openly accessible.
Measure your research impact
Bibliometrics tools to measure research impact
Citation analysis is an aspect of bibliometrics that provides the ability to track the work of authors, the influence of papers and the trajectory of research ideas by examining citation counts as depicted in key citation indexes and online resources. A citation count refers to the number of times one paper has been cited or referenced on the work of another.
Citation tracking refers to the analysis of the following data:
- what is published (the paper)
- by whom (author(s) and associated affiliations)
- where (which journal)
What is citation analysis?
- Demonstrate how often a published work, such as a journal article, has been cited or referenced in other published works
- Find out where your research has been cited and by whom
- Track the research activities of others
- Analyse the impact of published research
- Follow the history of an idea and the direction it has taken
The presentation - tracking authors and papers (PDF, 7.1MB) provides information on how to perform citation analysis using Scopus, Web of Science and Google Scholar.
Scopus aims to offer the broadest available index of citations to peer-reviewed serial publications in scientific, technical, medical and social science literature. Scopus' indexation of books and works published prior to 1996 is limited.
- access clips at the Scopus YouTube channel
- learn how to browse and analyse journals and how to perform cited reference searching
- be advised how to calculate the H-index
- See Scopus' indexation selection criteria
Web of Science
Web of Science aims to selectively index citations to publications that it considers to be the most important and influential in the natural sciences, social sciences, and arts and humanities. Web of Science's most comprehensive indexation is to natural sciences journals, and the product also indexes citations to a limited number and range of books.
- view a series of tutorials covering topics such as: cited reference searching, citation reporting and the h-Index and how to search the individual citation indexes
- See Web of Science' indexation selection criteria
Google Scholar generates citations to works that are scholarly in nature. It covers many fields of research, providing users with the most comprehensive, but not necessarily the most reliable, count of citations. Scholar's indexation selection criteria is opaque, and the product sometimes falsely attributes citations or indexes works more than once. Further, it is only possible to search for data on individual publications such as articles, rather than serials such as journals.
Citation analysis using Google Scholar is made possible via the freely available software Publish or Perish.
- This software was created and is made available by Professor Anne-Wil Harzing, who maintains a resource rich website, which is also home to the Journal Quality List, a list of 'comparative rankings for more than 900 academic journals'.
Resources on the Web
Resources on the Web providing background information and guidelines on how to perform citation analysis.
Measuring your research impact or MyRI is an Open Access toolkit to support bibliometrics training and awareness.
- Resources include an online tutorial in 3 modules:
- introductory overview
- journal ranking;
- bibliometrics to support your career and research strategy
- Supporting materials such as worksheets/presentations/lesson plans are available for download and are able to be customised
Measuring impact in the Social Sciences is a website created by the London School of Economics and Social Sciences.
- Resources include: Maximizing the Impacts of your Research: A Handbook for Social Scientists
- Presentations from their 2011 Investigating Academic Impact Conference:
Helpful information from other Universities
- The University of Queensland has produced a series of Research Output and Impact factsheets providing a background to the topics of citation counts, citation metrics, Bibliometrics and Webometrics.
- University of New England has developed Citation Tracking, an online module which provides an overview how to track citations within key databases. Also includes a discussion of limitations of using Google Scholar.
- University of Melbourne's online guide to Tracking Citations provides details on how to do citation tracking in Web of Science, Scopus, Google Scholar and other databases. Also includes YouTube clips on citation searching, journal citation reports and the H-index.