The Communications and Branding Unit assists with communication of the Deakin brand and manages and protects the University's brand image.
Our objectives are to:
- Produce items which are creative and distinctive in the marketplace
- Create content which addresses the information needs of the audience
- Analyse the best method of production/distribution
- Identify the ideal delivery time and achieve timely delivery
- Ensure information is accurate and comprehensive
- Measure the response to/impact of these items in the marketplace
- Provide consistent information for online and print mediums
The unit is also responsible for the University's advertising and branding and has a prime responsibility to develop, manage and evaluate effective advertising and brand strategies which also includes merchandise. The focus is on conveying a brand image that reinforces and differentiates Deakin and raises the University's profile. A key component of the role is to manage the application of the Deakin brand visually.
Manager, Communications and Branding
Lynelle Dudman,
lynelle.dudman@deakin.edu.au
Phone: 03 9246 8074
