Marketing Division

The 2013 Brookes Oration

About the Brookes Oration

Mr C. H. Brookes established the Brookes Oration in 2006 with the Deakin Business School and named the oration in honor of his father, Sir Wilfred Brookes. The Brookes Oration aims to create and encourage thoughtful debate about the contribution of corporate Australia in the global community.

2013

Mr Paul Bassat, Co-founder and Major Share Holder of Square Peg Capital, and Co-founder of SEEK delivered Deakin University’s 2013 Brookes Oration, on Thursday 14 November 2013, at the Deakin Edge in Federation Square, Melbourne.

The 2013 Brookes Oration was entitled:
The Times they are a Changing

Download a full transcript (245 KB) of the 2013 Brookes Oration.

Photographs

Photos taken at the 2013 event can be viewed on Flickr.

Summary

Mr Bassat’s address explores the influence of rapid changing technology in the business world. It considers the role of technology in the cannibalisation of businesses, and how drastically the times have changed because of technology.

Developments such as mobile internet and the Cloud, the emergence of a sharing economy and changes to the nature of work and the workforce required to complete it are all discussed. Companies such as Amazon, Google and Melways are all used as examples, and have all been influenced and forced to adapt or fade out with the introduction of these ideas. Mr Bassat addresses these concepts, among others, including the impact of social media as it exploded in popularity and how it helps, and hinders, business and start-ups.

Keynote speaker

Mr Paul Bassat
Mr Paul Bassat
Co-Founder and Major Share Holder Square Peg Capital and Founder of SEEK

View biography

Deakin University acknowledges the traditional land owners of present campus sites.

6th December 2013