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Marketing Division
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Marketing Division

About the Division

The Marketing Division is responsible for managing the University's marketing function - conducting market research and analysis, identifying the needs and characteristics of target markets, undertaking marketing planning, providing marketing advice on course and University development, and optimising the University's recruitment, retention and graduate outcomes.

The Marketing Division plays a primary role in managing communication and relationships with prospective and current students, Deakin staff, graduates and the community. It also manages the University's major advertising and promotional activities, and publishes course information and related materials.

Welcome to the Marketing Division. Pro Vice-Chancellor (Development), Dr Irene Irvine, introduces you to the Division.
Divisional units
Key resources
search box News from the Marketing Division
Come on in, the water's lovely...
Time is running out to dip your toe into postgraduate studies in Trimester 1, 2009. Applications close soon!
Faculty templates
The Marketing Division has developed a range of Faculty templates for external promotion.
Deakin merchandise
Check out Deakin's merchandise including desk accessories, clothing, academic regalia and graduation DVDs.
Contact the Division

Email: Dr. Irene Irvine pvcd@deakin.edu.au

View a list of staff contacts.