Marketing Division

Communications and Branding

The Communications and Branding Unit assists with communication of the Deakin brand and manages and protects the University's brand image.

The unit produces a range of widely distributed communications and promotional items for the University, Faculties and Divisions to effectively market Deakin, its products and brand. The unit is also responsible for assisting in the development and maintenance of Deakin's web sites which are aimed at external audiences.

Our objectives are to:

  • produce items which are creative and distinctive in the marketplace
  • create content which addresses the information needs of the audience 
  • analyse the best method of production/distribution 
  • identify the ideal delivery time and achieve timely delivery 
  • ensure information is accurate and comprehensive 
  • provide consistent information for online and print mediums.

The unit is also responsible for the University's advertising and branding and has a prime responsibility to develop, manage and evaluate effective advertising and brand strategies which also includes merchandise. The focus is on conveying a brand image that reinforces and differentiates Deakin and raises the University's profile. A key component of the role is to manage the application of the Deakin brand visually. This includes management of requests for use of the University name and logo.

For more information about branding, visual identity or to make a request for permission to use the University logo, please email identity@deakin.edu.au.

For more information about advertising, please contact Branding and Advertising Coordinator, Jennifer Davis on 03 5563 3196 or email jennifer.davis@deakin.edu.au.

For more information on publications, please contact Communications Coordinator, Nicola Laurence on 03 5563 3104, email nicola.laurence@deakin.edu.au or Communications Editor, Danielle Crisp on 03 9246 8059, email danielle.crisp@deakin.edu.au.

For more information about the Communications and Branding Unit please contact the Acting Manager, Communications and Branding, Cait Doyle on 03 9246 8061 or email cait.doyle@deakin.edu.au.

Deakin University acknowledges the traditional land owners of present campus sites.

31st January 2012