Marketing Division

Welcome to the Marketing Division

The Marketing Division sits within the Office of the Deputy Vice-Chancellor (Global Engagement) and is responsible for managing the University's marketing function – conducting market research and analysis, identifying the needs and characteristics of target markets, undertaking marketing planning, providing marketing advice on course and University development, and optimising the University's recruitment, retention and graduate outcomes.

Working in partnership with all areas of the University, the Division plays a primary role in managing communication and relationships with prospective and current students, Deakin staff, graduates and the community. It also manages the University's major advertising and promotional activities, and publishes course information and related materials.

The Division has approximately 50 staff members across Deakin’s four Campuses and comprises the External Relations team and the National Recruitment team which cover the functions of:

  • Undergraduate Recruitment
  • Postgraduate Recruitment
  • Communications and Branding
  • External Relations
  • Services, Relationships and Alumni
  • University Development.

The areas of Market Research and Analysis and Deakin's Art Collection and Galleries sit within the Office of the Deputy Vice-Chancellor (Global Engagement).

For more information please email the Office of the Deputy Vice-Chancellor (Global Engagement)

Deakin University acknowledges the traditional land owners of present campus sites.

15th April 2013