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7UP Commercial - Dancing Penguin

posted: 16 02 2012

The Deakin Motion.Lab was contracted by Alt.vfx to provide the motion capture data for 7UP's newest commercial, a dance-off between Bollywood star Sharman Joshi and a virtual penguin. The role of the penguin was choreographed and performed by Simon Lind, known for his performance as the lead penguin in Happy Feet – Mumble.

The television commercial is 7UP's newest instalment in their 'I Feel Up' campaign, and is currently being aired in India.

Check out the full version here, and a glimpse behind the scenes here.