Survey Design and Question Development Guides
The following selection of documents have been provided as a basic first step in understanding the survey design and question development processes for those with little or no experience with best practice methods.
Please refer to the Deakin University Survey Evaluation Framework before undertaking any survey. All surveys must be approved and appropriately scheduled prior to commencement.
Please ensure that the information you wish to collect is not already available from existing sources.
|What kind of instrument is needed? Qualitative vs Quantitative||(PDF, 81 KB)|
|Writing questions appropriate to the aims of the survey||(PDF, 69 KB)|
|Writing questions that make sense||(PDF, 84 KB)|
|Ordering questions to ensure smooth flow for respondents||(PDF, 60 KB)|
|Using section breaks and headings to group topics/themes||(PDF, 68 KB)|
|Format and Layout||(PDF, 65 KB)|
|Focus Groups and In-depth Interviews||(PDF, 54 KB)|
|Self-completion instruments: Web-based vs Paper||(PDF, 82 KB)|
|Survey Length||(PDF, 50 KB)|
|Incentives, Prize Draws and Rewards||(PDF, 50 KB)|
|Pilot Testing||(PDF, 49 KB)|
|Glossary of Terms||(PDF, 70 KB)|