Staff profile - Andrea Vocino

Staff image

AsPr Andrea Vocino

Position: Associate Professor
role description
Faculty or Division: Faculty of Business and Law
Department: BL Deakin Business School
Campus: lb4.413, Melbourne Burwood Campus
Phone: +61 3 925 17408 +61 3 925 17408


Biography summary

I am an Associate Professor in the Department of Marketing in the Deakin Business School  where I have been member since 2004. I was originally trained as an Accountant in Italy. I earned an MBA in Performance Measurements and Finance at the Open University Business School in the UK and completed a Ph.D. in Marketing at Monash University.

Prior to becoming an academe I worked in industry for many years as manager and management consultant. I have worked across a diverse range of European, Australian and American industries as a change agent in competitive business environments utilising my knowledge and experience to partner companies seeking to identify, plan and manage change to improve their performance.

My research interests lie in the area of marketing, marketing research and consumer behaviour ranging from theory to design and to implementation. In recent years, I have widened my research interests and explored issues in green marketing, research methods, public opinion and online panels. I collaborate actively with researchers in marketing and other disciplines and I am involved in research and collaboration around the world.


American Marketing Association

INFORMS Society for Marketing Science

Academy of Marketing Science

Association for Consumer Research

Professional activities

I am a Certified Practising Marketer with the Australian Marketing Institute

LinkedIn profile

Personal website


Teaching Interests

  • Marketing Research
  • Consumer Behaviour
  • Branding 
  • Quantitaive Research Methods
  • Marketing Management

Subjects and units currently teaching

At present I am involved in the following subjects:

  • Marketing Research
  • Consumer Behaviour

Expertise categories

Knowledge areas

  • Marketing and Public Opinion Research
  • Consumer Behaviour
  • Branding, Reteailing
  • Quantitative Methods.

Student supervision

Students in progress:

PhD student James Davidson with David Bednall

Students who have completed:

Thuto Mahlanza whose DBA thesis was entitled: ‘Factors Influencing Retirement Savings Intentions in Botswana.’

Conferences and seminars

My work has been presented nationally and internationally to conferences like AMA, Marketing Science (INFORMS), AMS, EMAC ANZMAC amongst others


Awards and prizes

2014 Award for Learning for effectiveness, excellence and exemplar practice in teaching and learning from the Faculty of Business and Law of Deakin University as being one of the members of the MIS393 – Team Based Learning (TBL) subject, one of the units in the Faculty’s Work Integrated Learning Suite. 

2014   Best paper award for Grimmer, Martin, Morgan Miles, Michael J. Polonsky, and Andrea Vocino (2014) “A Research Note on the  Propensity of Consumers to Internalize Environmental Costs” in Spirit of Strategy (SOS): the New S.O.S. for Competitive Business, Proceedings of the 3rd Global Innovation and Knowledge Academy Conference, eds. Arch Woodhouse, Domingo Ribeiro and Kun-Huang  Huarng, Valencia (Spain), July 7-10, 2014

2012    Research Award for Early Career Researcher from the Faculty of Business and Law of Deakin University

2009    Highly Commended Award Winner at the Literati Network Awards for Excellence 2009 for the paper “Message Framing: Keeping Practitioners in the Picture” published in Marketing Intelligence & Planning 26 (6), 634-648 with S. Pervan


Research interests

  • Marketing and Public Opinion Research
  • Consumer Behaviour
  • Branding
  • Retailing
  • Interactive Marketing
  • Business Ethics
  • Green Marketing
  • Quantitaive Research Methods

Research grants

Competitive Grants/External Grants/ External Support/Fellowships 

  • 2013-2015 Australian Government, Office for Learning and Teaching - $220,000 for the project: Supervising the Doctor of Business Administration thesis: Addressing the needs of candidates and supervisors, with Michelle Wallace, Simon Pervan (Southern Cross University), Deborah Blackman (University of Canberra) and Terry Sloan (University of Western Sydney)
  • 2012 Study Industry Response Rate - The Research Industry Council $5,000 with David Bednall and Allison Ringer
  • 2012 Internalising environmental costs using lifecycle pricing Centre for Sustainable and Responsible Organisations (CSaRO) $19,700 with Michael Polonsky, Martin Grimmer (Univeristy of Tasmania) and Morgan Miles (Univeristy of Tasmania)
  • 2010 Researching Online Panels - ResearchNow Sydney $15,000 in-kind support with Michael Polonsky
  • 2010 Industry Base Placement - Deputy Vice-Chancellor (Academic) $10,000  to support Industry Base Placement c/o ResearchNow  in Sydney.
  • 2009 Researching Online Panels - ResearchNow Sydney $15,000 in-kind support  with Michael Polonsky 

Research page



My research has been published in a range of international journals including the European Journal of Marketing, Journal of Business Research, the International Journal of Public Opinion Research, the Journal of Marketing Management, Journal of Business Ethics, Journal of Strategic Marketing, the International Journal of Market Research amongst others.

Link to publications

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