Staff profile - David Bednall

Staff image

Aprof David Bednall

Position: Associate Professor
role description
Faculty or Division: Faculty of Business & Law
Department: School of Management and Marketing
Campus: Melbourne Burwood Campus
Phone: +61 3 92446904 +61 3 92446904
Email: david.bednall@deakin.edu.au

Biography

Biography

Head of Research, Australian Broadcasting Tribunal (1977 to 1980)

Senior Reserach Fellow, Australian Institute of Multicultural Affairs (1980-1983)

Manager, Market Research Branch, Australia Post (1983 to 1988)

Victorian Manager, Newspoll Market Research (1988 to 1991)

Executive Manager, Support Services, Frank Small and Associates (1991 to 1993) 

Manager, Human Communication at Telstra Research Labs (1995-1997).


Qualifications

  • Bachelor of Arts, University of Melbourne, 1970
  • Master of Arts, University of Melbourne, 1976
  • Doctor of Philosophy, La Trobe University, 1987


Career highlights

Head of Research, Australian Broadcasting Tribunal

Senior Research Fellow, Australian Institute of Multicultural Affairs

Market Research Manager, Australia Post

Victorian Manager, Newspoll Market Research

Manager, Human Communication, Telstra Research Labs

Guest lecturer, Asian-Pacific Postal Training Centre, Bangkok and Ecole de Management de Normandie


Memberships

Member American Marketing Association,Member Inst. Operations Research & Mgmt Sciences,Member International Trademark Association,Fellow Australian Market & Social Research Society

Professional activities

Editor, Market & Social Research

Member, Editorial Board, Journal of Research in Interactive Marketing

Qualified Practising Market Researcher

Judge, Market Research Industry Effectiveness Awards

Member, Organising Committee, European Conference on Research Methodology

ARC Reviewer

Marketing Discipline Leader

Member School Committee

Academic

Teaching Interests

Consumer behaviour

Market research

Services marketing

Integrated marketing communication

Marketing theory and practice


Expertise summary

Consumer behaviour Customer insights Market research and polling

Knowledge areas

Consumer Behaviour

Public Policy in Gambling and Communications

Market Research

Survey Response Rates

Customer Analytics

Legal Market Research


Awards

Awards and prizes

Bowater Trust Staff Award 2012


Research

Research projects

Customer Insights

Telecommunications Users

Community and student gambling

Market Research Industry and Customer Analytics

Response Rates

Expert Marketing Evidence and Legal Surveys

Online User Groups

Free service trials


Research interests

Customer Insights

Telecommunications Users

Community and student gambling

Market Research Industry and Customer Analytics

Response Rates

Expert Marketing Evidence and Legal Surveys

Online User Groups

Free service trials


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