Staff profile - Ho Yin Wong

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Dr Ho Yin Wong

Position: Senior Lecturer
Faculty or Division: Faculty of Business and Law
Department: BL Deakin Business School
Campus: Melbourne Burwood Campus
Phone: +61 3 924 45047 +61 3 924 45047



  • 2012 - now Senior Lecturer, Deakin University
  • 2005 - 2012 Senior Lecturer, Central Queensland University
  • 2001 - 2005, Course Convenor/Tutor, Griffith University
  • Prior to 2001, senior marketing manager / marketing manager in a number of international companies, including two publicly listed companies in Hong Kong


Teaching Interests

  • Marketing Management
  • Marketing Research
  • International Marketing

Student supervision

RHD Supervision:
• PhD (2012) – N. O’Connell, ‘Exploring the role of relationship marketing between universities and education agents – A case study analysis’.

• PhD (2011) – P. Sultan, ‘Antecedents and consequences of service quality in a higher education context’. 

• PhD (2011) – F. Haq, ‘Marketing Spirituality: A Tourism Perspective’.

• Master of Business Research (2008) – E.A. Jensen, ‘Cross-genre Marketing of Australian Roots Music’.  

In Progress:
• PhD (in progress) – A. Medhekar, ‘The emergence and socio-economic impacts of medical tourism and India’s economic development and public-private partnerships’ (completed the confirmation seminar in 2011)

• PhD (in progress) – E. Hall, ‘Understanding and modeling opera attendance: An empirical analysis ’ (started in 2013)


Awards and prizes

  • The article entitled “Service quality in a higher education context: an integrated model” published in Asia Pacific Journal of Marketing and Logistics has been chosen as an “Outstanding Paper Award” Winner at the Emerald Literati Network Awards for Excellence 2013.
  • The article entitled "Is spiritual tourism a new strategy for marketing Islam?" published in Journal of Islamic Marketing has been chosen as a “Highly Commended Award” Winner at the Emerald Literati Network Awards for Excellence 2011.


Research interests

  • International Marketing
  • Marketing Strategy
  • Firm Performance

Research page

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