Profiles
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Ms Lucille Chisholm Bachelor of Management/Advanced Diploma of Tourism, Warrnambool, 2009 Lucille Chisholm spent parts of her course learning how to chase sponsorship - now she delivers it. ‘What I am doing now is quite the opposite of what happened in a lot of my practical work,’ Lucille says. ‘But it is good to have the knowledge of where clients are coming from.’ Two qualifications through Deakin University led to Lucille obtaining her position as Community Marketing and Sponsorship Executive with Leader Community Newspapers. She undertook a Bachelor of Management at Deakin’s Warrnambool campus and, at the same time, studied for an Advanced Diploma of Tourism at South West Institute of TAFE. Combining the theoretical knowledge of a university course with the practical components of a TAFE qualification proved a winning choice. In 2008, during the final year of her combined course, Lucille was named the 2008 Drake International Victorian Tertiary Business Person of the Year. The Young Achievement Australia program involved 650 tertiary business students from various institutions. A further bonus occurred in November when her team took out the National Community Value award at the national finals in Sydney. ‘And I was just a rural student,’ says Lucille, who comes from Mildura. The Sydney venture also stamped its mark on Lucille’s journey towards employment. ‘With the economy, it was not the best time to be looking for work in tourism and marketing,’ she explains. ‘Back then, I was looking at Western Australia. Because of massive growth it is a very exciting time in tourism there but, after making calls, I had found that graduate positions were quite limited.’ Meanwhile, during the national awards presentations, Lucille approached another award winner to congratulate him, only to find fate step in. ‘The guy I was congratulating was speaking to the HR director of News Limited and he offered to put me in touch with the Group Marketing and Business Development Director down here,’ she says. ‘I then found there was a position available, went for an interview and was offered it.’ Lucille organises all the sponsorship across Melbourne for Leader newspapers. Her role includes developing relationships with councils and major community groups, including schools. ‘I am absolutely loving it,’ she says. ‘I meet a lot of different people from all walks of life.’ Her Deakin degree prepared her well for the position, Lucille says. ‘The communications subjects and core units in things like ethics were really helpful in the day to day management of my role. They definitely gave me a good grounding.’ The sponsors she deals with vary dramatically and Lucille does everything from working on the Whitehorse Spring Festival to providing the merchandise for school fetes. ‘It is quite interesting how everything links together,’ she says. Find more information at http://www.deakin.edu.au/future-students/areas-of-study/business-management.php 
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3rd September 2010