Staff profile - Jacob Cybulski

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Aprof Jacob Cybulski

Position: Associate Professor
Faculty or Division: Faculty of Business & Law
Department: Dept. of Information Systems & Business Analytics
Campus: Melbourne Burwood Campus
Phone: +61 3 92446847 +61 3 92446847



  • Bachelor of Applied Science, Royal Melbourne Institute of Technology, 1983
  • Master of Applied Science, Royal Melbourne Institute of Technology, 1988
  • Doctor of Philosophy, La Trobe University, 2001


Member Association of Computing Machines


  • Member of Association for Computer Machinery (ACM)
  • Member of Association for Information Systems (AIS)
  • Member of Australian Computer Society (ACS)


Teaching Interests

  • Business Analysis
  • Business Analytics
  • Information Systems
  • Research Methods


Awards and prizes

  • ALTC Award for Programs That Enhance Learning for “Disseminating innovations in digital role-play simulations for educating professions” (Innovation in Curricula, Learning and Teaching). Team: Associate Professor Jacob Cybulski, Stephen Segrave, Associate Professor Dale Holt, David O'Brien and Judy Munro. 2011.
  • Vice-Chancellor's Award for Outstanding Achievement in Teaching and Learning for the project titled “Effective partnering delivers e-Simulations for flexible education in the professions: Deakin leads national project building organisational capacity”. Team: Associate Professor Jacob Cybulski, Associate Professor Dale Holt, Mr Stephen Segrave, Ms Judy Munro and Mr David O'Brien. 2011.


Research interests

  • Business Analytics
  • Information Visualisation
  • Business Simulations and Games
  • Creativity in Information Systems

Research grants

  • Cybulski, J, Mather, D, Keller, S, Saundage, D and Dharmasena, L. Enhancing collaborative learning in information systems business analytics using data visualisation and manipulation techniques, OLT Seed Projects - Office for Learning and Teaching, $220,000, 2013-2014.
  • Cybulski, J, Segrave, S, Holt, D and Munro, J. ALTC Project - CG8-771 - Building academic staff capacity for using eSimulations in professional education for experience transfer, $220,000, 2008-2009.
  • Strategic Teaching and Learning Grant (STALGS) for "Evidence-based, flexible eLearning for the professions: building integrated student tracking in Deakin's eSimulations for improved assessment, evaluation and research", with Segrave, Poteralski, Kerry, Rees and Mitrione. Deakin University $48,665, 2008.
  • Strategic Teaching and Learning Grant (STALGS) for "Experiential Learning Through Simulations: Enhancing education in the professions through interactive computer simulations online", with Segrave, McNolty, Cassidy, Crassini and Demetrious. $80,000. 2004-2005, Further continued in 2006 under the Reserve STALGS funding.

Research page



  • Dale Holt, Stephen Segrave and Jacob L. Cybulski (Editors, 2012), Professional Education Using e-Simulations: Benefits of Blended Learning Design, IGI Global Publishing.
  • Tanya Linden and Jacob L. Cybulski (2010): "A Hermeneutic study of pattern mining as a knowledge creation process: Exploring multimedia design practices", Journal of Information and Knowledge Management (JIKM) 9(3), pp 263-275.
  • Linden, T. and Cybulski, J. (2009) Application of hermeneutics to studying an experience mining process, Journal of Information Technology Vol 24, No 3, pp 231-250.
  • Nguyen, L. and Cybulski, J. (2008) Learning to Become a Creative Systems Analyst, in Dylan Schmorrow, Joseph Cohn and Denise Nicholson (eds), The PSI Handbook of Virtual Environments for Training and Education, pp. 208-226, Praeger Security International, Westport, Connecticut.
  • Price, J. and Cybulski, J. (2007) The Influence of Neo-Tribalism on Participatory Design. ECIS'2007, Proceedings of the Fifteenth European Conference on Information Systems (Österle H, Schelp J, Winter R eds.), 795-806, University of St. Gallen, St. Gallen, Switzerland.

Link to publications

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