Staff profile - Joshua Newton

Dr Joshua Newton

Position: Senior Lecturer in Marketing
Faculty or Division: Faculty of Business and Law
Department: BL Deakin Business School
Campus: Melbourne Burwood Campus
Phone: +61 3 925 17830 +61 3 925 17830



Josh Newton completed his PhD (Psychology) at Monash University in 2011 and is now employed as a Senior Lecturer in the Department of Marketing at Deakin University. His research interests include social marketing, particularly in the areas of health and sustainability, and consumer behaviour. Josh has conducted research across a range of social marketing contexts, including physical activity, nutrition, organ donation, sport injury prevention, sexual health, international health, illegal dumping of rubbish, and climate change. He has also published in a range of outlets, including the European Journal of Marketing, Tourism Management, Industrial Marketing Management, Journal of Advertising Research, Journal of Advertising, Journal of Marketing Management, Journal of Business Research, Marketing Letters, and International Marketing Review.

Personal website


Research interests

social marketing, consumer behaviour




For complete publication list, click here.

Newton JD, Newton FJ, Rep S. (In Press). Evaluating social marketing’s upstream metaphor: Does it capture the flows of behavioural influence between ‘upstream’ and ‘downstream’ actors? Journal of Marketing Management.

Newton JD, Wong J, Newton FJ. (In Press). Listerine – for the bridesmaid who’s never a bride: Disparaging humour increases brand attitude and recall among the powerless. European Journal of Marketing.

Wong J, Newton JD, Newton FJ. (2016). Powerlessness following service failure and its implications for service recovery. Marketing Letters, 27:63-75.

Newton JD, Wong J, Newton FJ. (2015). The social status of health message endorsers influences the health intentions of the powerless. Journal of Advertising, 44:151-160.

Newton JD, Tsarenko Y, Ferraro C, Sands S. (2015). Environmental concern and environmental purchase intentions: The mediating role of learning strategy. Journal of Business Research, 68:1974-1981.

Newton JD, Newton FJ, Salzberger T, Ewing MT. (2015). A cross-nationally validated model of environmental coaction. International Marketing Review, 32:350-365.

Newton JD, Newton FJ, Ewing MT. (2014). The dimensional salience solution to the expectancy-value muddle: An extension. Psychology and Health, 29:1458-1475.

Judd SM, Newton JD, Newton FJ, Ewing MT. (2014). When nutritional guidelines and life collide: Family fruit and vegetable socialisation practices in low socio-economic communities. Journal of Marketing Management, 30:1625-1653.

Stewart DB, Mather DR, Ewing MT, Newton JD. (2014). How viral is your viral marketing campaign? Journal of Advertising Research, 54:205-216.

Newton JD, Ewing MT, Collier PM. (2014). Resolving contradictions in institutional demands through loose coupling. Industrial Marketing Management, 43:747-753.

Wong J, Newton JD, Newton FJ. (2014). Effects of power and individual-level cultural orientation on preferences for volunteer tourism. Tourism Management, 42:132-140.

White PE, Newton JD, Makdissi M, Sullivan SJ, Davis G, McCrory P, Donaldson A, Ewing MT, Finch CF. (2014). Knowledge about sports-related concussion: Is the message getting through to coaches and trainers? British Journal of Sports Medicine, 48:119-124.

Newton JD, Newton FJ, Turk T, Ewing MT. (2013). Ethical evaluation of audience segmentation in social marketing. European Journal of Marketing, 47:1421-1438.

Newton JD, Newton FJ, Ewing MT, Burney S, Hay M. (2013). Conceptual overlap between moral norms and anticipated regret in the prediction of intention: Implications for the theory of planned behaviour. Psychology and Health, 28:495-513.

Newton JD, Ewing MT, Finch C. (2013). Social marketing: Why injury prevention needs to adopt this behaviour change approach. British Journal of Sports Medicine, 47:665-667.

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