Biography
Kerrie Bridson is an Associate Professor in the Department of Marketing and the Associate Dean of Teaching and Learning in the Faculty of Business and Law. Previously, Kerrie has held a number of leadership roles in the faculty as Director of Undergraduate Programs from 2017 to 2018, Course Director for Bachelor of Commerce from 2015 to 2018, Director for Bachelor of Management from 2014 to 2015, Deputy Director Bachelor of Commerce, Bachelor of Commerce (Honours) and Bachelor of Management in 2014, Chair Faculty of Business and Law Student Misconduct Committee in 2014, Chair of Faculty of Business and Law Student Academic Progress Committee from 2012 to 2014, and Bachelor of Commerce (Honours) Program Coordinator from 2008 to 2011. In her time at Deakin, she has unit chaired, developed and taught a range of units in the Marketing discipline and Honours program.
Kerrie has been working closely with retailers, visual art institutions and regional communities over the last 20 years in the development of successful branding and marketing strategies that are built on understanding and working with stakeholders. Her major areas of research and consulting include stakeholder engagement, branding, arts and place-based marketing and student experience and engagement. Her work has been published in a range of journals including the European Journal of Marketing, Journal of Strategic Marketing, Journal of Services Marketing, Journal of Marketing Management.
Kerrie is also a joint researcher assisting the marketing and branding capability and capacity development of Aboriginal and Torres Straits Islander industry partners and arts institutions. Projects include, 'Walking in two worlds—building the organisational capability and capacity of Algabonyah' in 2016, 'From ‘disadvantaged’ to ‘thriving’: Repositioning Shepparton through collective impact' in 2015, 'Building Audiences: Aboriginal And Torres Strait Islander Arts' in 2015, 'Stats & Stories: Arts Impact in Regional Australia' in 2014, 'Koorie Heritage Trust: The window into Koorie culture' in 2014, 'Best Practice Models of Economic and Social Impact in Public Art Museums' in 2013, and 'Branding the Public Art Museum Sector: A New Competitive Model' in 2013.
Read more on Kerrie's profileResearch interests
- Economic and Social Impact
- Branding and brand orientation
- Social media and word-of-mouth
- Engagement and Co-Creation
- Corporate identity and corporate social responsibility
- Resource-based theory
- Third sector: Museums, Galleries and Zoological gardens
- Retailing
Teaching interests
- International Marketing
- Brand Management
- Strategic Marketing
- Marketing Research
Professional activities
Google Scholar
https://scholar.google.com/citations?user=CKOwjqYAAAAJ&hl=en
Awards
- Award for Outstanding Contribution to Community Responsibilities, Faculty of Business and Law, 2008.
- Award for the Best Doctoral Paper and Presentation, Australian and New Zealand Marketing Academy Conference (ANZMAC), New Zealand, 2001.
- Uncle Ben's Scholarship (Grocery Industry), Winning Paper, Video Presentation and Oral Examination, 'ECF (Efficient Consumer Response) trends in the Australian grocery industry and internationally', Award: International Study Tour of Retailers and Manufacturers throughout China, USA and Canada, 1997.
- Australian Postgraduate Scholarship, 1999-2002.
Publications
No publications found
Funded Projects at Deakin
Other Public Sector Funding
Best Practice Models of Economic and Social Impact in Public Art Museums
A/Prof Kerrie Bridson
ArtsVic Grant - Research - Arts Victoria
- 2013: $10,240
Indigenous Art: Increasing Audiences
Prof Ruth Rentschler, Prof Brian Martin, A/Prof Kerrie Bridson, A/Prof Jody Evans
Australia Council for the Arts Grant - Research
- 2014: $89,465
Industry and Other Funding
Stats and Stories: Arts Impact in Regional Australia
Prof Ruth Rentschler, A/Prof Kerrie Bridson, A/Prof Jody Evans
Regional Arts Australia
- 2014: $23,000
Avoiding Transactional Placements: Tips, training, and guidance from the lived experience of Indigenous organisations and community groups
Dr Wayne Read, A/Prof Kerrie Bridson, Mr Tom Molyneux, Ms Cassandra Seery, Dr Micaela Spiers, Dr Julia Alessandrini
Australian Collaborative Education Network Research Grants
- 2021: $10,000
Supervisions
Anne Helen Kershaw
Thesis entitled: Coproduction in Museums: A study of museum work with culturally diverse communities
Doctor of Philosophy, Department of Marketing
Jessica Helmi
Thesis entitled: Country Brand and Stakeholder Engagement: Case Study of Australia Unlimited
Doctor of Philosophy, Department of Marketing
Yolande Vandenberg
Thesis entitled: Conceptualising Word-of-Mouth: In an Era of Social Media
Doctor of Philosophy, Department of Marketing
Sarah Louise Broadbent
Thesis entitled: Brand Love in Sport: Antecedents and Consequences
Doctor of Philosophy, School of Management and Marketing
Stephen Ogden-Barnes
Thesis entitled: Promotional Competitions: Management Decision-making in the Australian Consumer Marketplace
Doctor of Philosophy, School of Management and Marketing