Staff profile

Staff image

Prof Mike Ewing

Position: Pro Vice-Chancellor And Executive Dean
Faculty or Division: Faculty of Business and Law
Department: PVC Office B&L
Campus: Melbourne Burwood Campus
Phone: +61 3 92446548 +61 3 92446548



Professor Mike Ewing was appointed Pro-Vice Chancellor (Executive Dean) of Business and Law at Deakin in March 2014. Prior to that, he spent 12 years at Monash University (as professor of marketing, Head of the Department of Marketing, deputy PVC and Head of Faculty) and 6 years at Curtin University.

Mike’s research interests include marketing communications, marketing strategy, brand management, and health promotion. His work has been published in the Journal of the Academy of Marketing Science, Information Systems Research, the International Journal of Research in Marketing, Social Science & Medicine, the Journal of Advertising Research, the Journal of Advertising, the Journal of Business Research, Industrial Marketing Management, Psychology & Marketing, Psychology & Health, the European Journal of Marketing and Accident Analysis & Prevention, amongst others. Two recent meta-analyses place him in the top two most productive marketing communications researchers worldwide.

Mike has received numerous awards and citations for research including three consecutive UK Academy of Marketing best paper awards, the inaugural Dean’s Award for Excellence in Research at Monash (2007), the Silver Medal for the best paper published in the International Journal of Market Research in 2008 and the Market Research Society’s David Winton Award for Innovation in Research Methodology in 2009. In 2008, Mike was appointed to the Board of Governors of the Academy of Marketing Science. In 2010, he was made a distinguished fellow of the Australia New Zealand Marketing Academy and appointed to the inaugural international advisory board of the Academy of Indian Marketing. Mike was recognised as a distinguished fellow of the Academy of Marketing Science in May 2012.

Over the past two decades, Mike has taught in Australia, Austria, Brunei, China, the Czech Republic, England, Finland, Hong Kong, Italy, Malaysia, the Netherlands, Singapore, South Africa, Sweden and the Philippines. In 2004, he won the inaugural Dean’s Teaching Award at Monash. He particularly enjoys graduate instruction and has taught MBA courses at the London Business School, the Helsinki School of Economics/Aalto University, the Rotterdam School of Management, the Australian Graduate School of Management, Lulea University of Technology (Sweden) and Tongji University (Shanghai).

Prior to entering full time academe, Mike was the marketing research manager for Ford Motor Company’s South African subsidiary. More recently, he has consulted and delivered executive education programs to such organizations as Coca-Cola (Asia), Hakuhodo (Japan), Unilever (Europe), DSM (Europe), Jollibee (the Philippines), Telekom Austria, Holden, Saab, BMW Financial Services, Argyle Diamonds, Levi Strauss & Co., Ansell, Glaxo Smith Klein, the CEO Institute, Isuzu-General Motors, Nissan and the West Australia State Government. In September 2012 Mike was appointed professor-in-residence for DDB Group.

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