Staff profile - Nicholas McClaren

Dr Nicholas McClaren

Position: Lecturer
Faculty or Division: Faculty of Business & Law
Department: Department of Marketing
Campus: Geelong Waterfront Campus
Phone: +61 3 52272317 +61 3 52272317
Email: nicholas.mcclaren@deakin.edu.au

Biography

Qualifications

  • Master of Business Administration, Monash University, 1988
  • Doctor of Philosophy, Deakin University, 2008


Academic

Teaching Interests

Promotional Strategy
Marketing Research
Business Marketing


Subjects and units currently teaching

Business Marketing

Consumer Behaviour

International Marketing

Marketing Management

Marketing Research

Promotional Strategy

Sales Management

Strategic Marketing
 


Conferences and seminars

Presented “The 2000-2010 sales ethics research: Emerging themes and future directions” at The Australia and New Zealand Marketing Academy Conference 2011. Perth, Australia.

Presented “The professional identity of marketers and ethical-decision making: A conceptual framework” at The Australia and New Zealand Marketing Academy Conference 2011. Perth, Australia.

Presented “NFC, moral position, socialisation, and ethical decision-making” at The Australian and New Zealand Marketing Academy Conference. 2009. Melbourne, Australia

Presented “Marketing position taxonomies: An empirical analysis. The Australia and New Zealand Marketing Academy Conference. 2003. Adelaide, Australia.

Presented “Measuring consumer involvement: A test of the automobile involvement scale” at The Australia and New Zealand Marketing Academy Conference. 2003. Adelaide, Australia.

Presented “Research methods in sales ethics: A review of the empirical literature” at the Australian and New Zealand Marketing Academy Conference. 2002. Melbourne, Australia.

Presented “Corporate ethics and new technology: An exploratory investigation of advertising activity and world wide web usage” at the Australian and New Zealand Marketing Academy Conference. 2002. Melbourne, Australia.

Presented “Need for cognition, information and moral decision making in marketing exchange: A partial model” at the Academy of Marketing Science Conference .2001. San Diego, California.

Presented “Linking selling position, information processing and individual ethical perspective: An empirical investigation of sales practitioners” at the Academy of Marketing Science Conference . 2000. Montreal, Canada.

Presented “An empirical investigation of a selling position taxonomy” at The Australian and New Zealand Marketing Academy Conference Proceedings. 1999. Sydney, Australia.

Presented “Linking selling position and individual ethical perspective: An exploratory investigation of sales practitioners” at the Australia and New Zealand Marketing Academy Conference. 1999. Sydney, Australia.

Presented “Managing ethics in marketing” at the Australia and New Zealand Marketing Academy Conference. 1998. Dunedin, New Zealand.

Presented “Personal selling: Towards a theory of decision making under conditions having an ethical content” at the Australia and New Zealand Marketing Academy Conference. 1998. Dunedin, New Zealand.

Presented “Towards a framework for understanding the impact of education on the functions of sales managers in situations having an ethical content” at the Australia and New Zealand Marketing Educators' Conference. 1997. Melbourne, Australia.

Presented “Wotruba's ethical decision action process framework: Some comments with a focus on support from sales ethics research” at the Australia and New Zealand Marketing Educators' Conference. 1997. Melbourne, Australia.

Research

Research interests

Ethics in marketing, personal seling and sales management

Marketing in society

Organizational, professional, and corporate ethics

Corporate responsibility and governance


Publications

Publications

Salzman, S., McClaren, N., Dimovski, B., McElvaney, J., Wood, G., Cooper, B. (2015). Geelong Region Survey of Business Trends. Deakin University. ISBN: 978-0-7300-0019-8

 

McClaren, N. (2015). The Methodology in Empirical Sales Ethics Research: 1980–2010. Journal of Business Ethics. (127) 121-147.

McClaren, N. (2013). The personal selling and sales management ethics research: Managerial implications and research directions from a comprehensive review of the empirical literature. Journal of Business Ethics.

McClaren, N. (2013). “Asbestos: A Toxic Trade”. in B. Sharp, Marketing: Theory, Evidence, Practice (pp. 554-558). Oxford University Press. Melbourne, Australia.


McClaren, N. (2012). “Ethics in personal selling and sales management: A review of the literature focusing on empirical findings and conceptual foundations”. In N. Craig-Smith & P. E. Murphy (Eds.), Marketing Ethics (Vol. 4): Sage Publications Ltd.

McClaren, N. (2011). The 2000-2010 sales ethics research: Emerging themes and future directions The Australia and New Zealand Marketing Academy Conference 2011 Proceedings. Perth, Australia.

McClaren, N., Vocino, A., & Adam, S. (2011, 28-30 November 2011). The professional identity of marketers and ethical-decision making: A conceptual framework. The Australia and New Zealand Marketing Academy Conference 2011. Perth, Australia.

McClaren, N., Adam, S., & Vocino, A. (2010). Investigating socialization, work-related norms, and the ethical perceptions of marketing practitioners. Journal of Business Ethics, 96(1), 95-115.

McClaren, N., Adam, S., & Vocino, A. (2009). NFC, moral position, socialisation, and ethical decision-making. The Australian and New Zealand Marketing Academy Conference. Melbourne, Australia

McClaren, N. (2008). Business marketing: Text and Cases. McGraw-Hill Australia Pty Ltd. Australia.

McClaren, N. & Adam, S. (2007). Socialisation and the work-related norms of marketing practitioners. The Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand.

McClaren, N. (2004). High trust selling. Journal  of Consumer Marketing, 21(1), 75-76.

McClaren, N. & Shaw. Marketing position taxonomies: An empirical analysis. The Australia and New Zealand Marketing Academy Conference, Adelaide, South Australia.

Tansey, R., Carroll, R., & McClaren, N. (2003). Moral antecedents of smoking behavior and risk beliefs among overseas asian students. Journal of International Consumer Marketing, 16(2), 91-110.

Lennox, N., & McClaren, N. (2003). Measuring consumer involvement: A test of the automobile involvement scale. The Australia and New Zealand Marketing Academy Conference. Adelaide, Australia.

McClaren, N.M. (2003). Managing ethics in marketing. International Journal of Marketing Management, 2(2, May), http://www.icfaipress.org/.

McClaren, N.M. (2003). Trust or consequences: Build trust today or lose your market tomorrow. Journal  of Consumer Marketing.


McClaren, N.M., & Shaw, R. (2002). Research methods in sales ethics: A review of the empirical literature. The Australian and New Zealand Marketing Academy Conference. Melbourne, Australia.


McClaren, N.M. (2002). Corporate ethics and new technology: An exploratory investigation of advertising activity and world wide web usage. The Australian and New Zealand Marketing Academy Conference. Melbourne, Australia.

 

McClaren, N.M. (2000). Ethics in personal selling and sales management: A review of the literature focusing on empirical findings and conceptual foundations. Journal of Business Ethics, 27(3), 285-303.


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