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Prof Pamm Phillips

STAFF PROFILE

Position

Professor

Faculty

Faculty of Business and Law

Department

Deakin Business School

Campus

Melbourne Burwood Campus

Qualifications

Doctor of Philosophy, Griffith University, 1999
Graduate Diploma in Applied Psychology, University of Canberra, 1995
Bachelor of Arts, Swinburne Univ. of Technology, 1993

Contact

pamm.phillips@deakin.edu.au
+61 3 924 46936

Biography

Pamm Phillips is a Professor in the Sport Management Program and the Director of Sport Management Programs in the Department of Management at Deakin Business School, Deakin University. Pamm is the Editor in Chief of Sport Management Review -- a leading academic journal in the field of sport management.  

Pamm is a member of Deakin's Centre for Sport Research, and the Women in Sport and Exercise group. Pamm has supervised Honours, PhD and Masters candidates to completion.

Prof Phillip’s research is focused on volunteers (including referees) and sport development. She publishes in highly ranked sport journals, is an editor of leading textbooks in sport management and sport development, and a member of the editorial board for leading journals in the field including Journal of Sport Management and Sport Management Review. Pamm has delivered a range of research grants with impact on the sport industry.  Significantly, Pamm has led a longitudinal research agenda for the Australian Football League (AFL), evaluating their Junior Match Policy from 2012. This research has resulted in change of national policy for the management and practice of junior AFL and influenced the conduct of the professional women’s league. It has enhanced the delivery of the sport for over 75,000 volunteers (coaches, referees/umpires, and managers); enhanced the participation experience for nearly 700,000 participants and provided the foundation for the delivery of Junior AFL policy that will facilitate girls to thrive in the sport.

Read more on Pamm's profile

Research interests

  • Sport Development
  • Women and girls in sport
  • Volunteers

Affiliations

  • Member, Sports Management Association of Australia and New Zealand.
  • Member, North American Society Sports Management.
  • Editor, Sport Management Review.
  • Editorial Board Member, Journal of Sports Management.

Teaching interests

  • Sport Organisation, Management, and Delivery
  • Strategic Sport Management
  • Contemporary Issues in Sport
  • Workforce Planning in Sport

Knowledge areas

  • Women and girls in sport
  • Sport Development
  • Volunteers
  • Umpire/Referee recruitment and retention

Conferences

  • Stewart, M., Mitchell, H., Phillips, P. and Stavros, C., ' Keeping it in the family: An analysis of the Australian Football League’s father-son rule', North American Association of Sports Economists, USA, 28 June –2 July 2013.
  • Warren-Myers, G., and Phillips, P., 'Rapid Urban Growth and implications for sport development: Facility Planning and Provision', Pacific Rim Real Estate Society, Australia, March 2013.
  • Kellett, P., Turner, P. and Hede, A.M., 'How does the use of ICTs in Sport Management Education impact graduates and their employees?', Sport Management Association of Australia and New Zealand Conference, Australia, 28-30 November 2013.
  • Turner, P., Phillips, P. and Nguyen, S., 'Rain or Shine: A case study into the impact of the natural environment on two Victorian sport organisations', Sport Management Association of Australia and New Zealand Conference, Australia, 28-30 November 2012.

Research groups

Centre for Sport Research

Women in Sport and Exercise

Projects

  • Phillips, P., & Encel, K., & Whitburn, D. ‘Enhancing the Use of Modified Rules in Junior Football’, Australian Football League, $37,274, 2019.
  • Phillips, P., & Encel, K. ‘The development of a professional women’s football league: The AFLW, Australian Football League, 2017, $30,000.
  • Phillips, P., Rowe, K., & Adamson, N. 'Evaluation of the Supporting Victorian Sport and Recreation Program (SVSR)', Sport and Recreation Victoria, $87,753, 2019.
  • Phillips, P., Rowe, K., Reddan, S., & McCarroll, F.  'Evaluation of Small Grants Programs – Athlete Pathway Travel Grants & Sporting Club Grants', Sport and Recreation Victoria, $49,820, 2019.
  • Rowe, K., Phillips, P., Robertson, J., Wear, H. Empowering women and girls to shine through netball: Creating inclusive netball communities. Netball Australia, 2019: $29,844.
  • Phillips, P., Rowe, K., Brown, H., & Grogger, H. 'Diversity and Inclusion". Office for Women in Sport, $9,000, 2018.
  • Phillips, P., Wehner, K., Brown, H. Evaluation of the impact and efficacy of the 2014 junior Match Guide on participants and key stakeholders, 2016: $127,191.
  • Kellett, P., Gastin, P., Spittle, M. and Dawson, A., 'Examining the AFL Junior Match Policy for recruitment and retention', Australian Football League, $70,943, 2012.
  • Kellett, P., Turner, P. and Nguyen, S., 'SMARTPLAY evaluation and research (injury prevention in community sport)', Sport Medicine Australia-Victoria, $70,981, 2009.
  • Kellett, P., and Hede, A.M., 'FINA Cultural Festival: Exploring the social impact leveraging strategies and their outcomes Arts Victoria', $16,697, 2007.
  • 2004 Kellett, P., Shilbury, D., Rentschler, R. and Hede, A.M., '100 Years of Tennis - a National Facility Census, Tennis Australia, $ 64, 601, 2004.

Publications

Filter by

2024

Introduction to Sport Development

E Sherry, N Schulenkorf, P Phillips, K Rowe

(2024), pp. 3-12, Managing Sport Development: An International Approach, Second Edition, B1

book chapter
2023

Management/Business studies - Applying business and management principles to advance sport for development organisations and outcomes

K Rowe, P Phillips, K Raw

(2023), pp. 59-70, Handbook of Sport and International Development, Cheltenham, Eng., B1

book chapter

Sport Management in Australia Organisation, Development and Global Perspectives

David Shilbury, Pamm Phillips, Adam Karg, Katie Rowe, Hunter Fujak

(2023), London, Eng., A7

edited book
2022

Measuring sustainable development goal 6

P Phillips, K Encel

(2022), pp. 158-168, The Routledge Handbook of Sport and Sustainable Development, B1

book chapter

Modifying rules in women's professional sport: a case study of the Australian Football League Women's league

K Encel, P Phillips, P Turner, H Brown, G Abbott

(2022), Vol. 22, pp. 385-405, International Journal of Sport Management and Marketing, C1-1

journal article
2020

Participation Opportunities and Pathways for Women and Girls

Brianna Newland, Kim Encel, Pamm Phillips

(2020), pp. 10-10, Developing Sport for Women and Girls, Abingdon, Eng., B1

book chapter

The role of non-traditional sport structures in systemic sport governance

Spencer Harris, Pamm Phillips

(2020), pp. 107-125, Routledge handbook of sport governance, Abingdon, Eng., B1

book chapter
2018

Australia

Sheranne Fairley, P Phillips

(2018), Vol. 15, pp. 7-20, Sports volunteers around the globe: meaning and understanding of volunteering and its societal impact, Cham, Switzerland, B1-1

book chapter
2017

The impact of modified rules on involvement and psychosocial influences on AFL junior football players

H Brown, P Phillips, K Encel

(2017), Vol. 20, pp. e121-e121, Journal of science and medicine in sport, Amsterdam, The Netherlands, C1

journal article
2016

Like father, like son : analyzing australian football's unique recruitment process

M Stewart, C Stavros, P Phillips, H Mitchell, A Barake

(2016), Vol. 30, pp. 672-688, Journal of sport management, Champaign, Ill., C1

journal article
2015

Evaluation of the impact and efficacy of the AFL junior football match guide (2014/2015) on participants and key stakeholders

P Phillips, K Bellesini, H Brown

(2015), [Burwood, Vic.], A6-1

research report/technical paper
2014

Umpiring : a serious leisure choice

P Phillips, S Fairley

(2014), Vol. 46, pp. 184-202, Journal of leisure research, Ashburn, Va., C1

journal article
2013

Web 2.0: Innovations in events: human resource management issues

P Kellett, A Hede

(2013), pp. 193-205, Tourism social media: transformations in identity, community and culture, Bingley, England, B1

book chapter

Officiating attrition: the experiences of former referees via a sport development lens

S Warner, J Tingle, P Kellett

(2013), Vol. 27, pp. 316-328, Journal of sport management, Champaign, Ill., C1

journal article

Emergent models of sport development and delivery : the case of triathlon in Australia and the US

P Phillips, B Newland

(2013), Vol. 17, pp. 107-120, Sport management review, Amsterdam, The Netherlands, C1

journal article

Coach career development: Who is responsible?

A Dawson, P Phillips

(2013), Vol. 16, pp. 477-487, Sport Management Review, Amsterdam, The Netherlands, C1

journal article

Profiling the Australian coaching workforce

A Dawson, K Wehner, P Phillips, P Gastin, J Salmon

(2013), Melbourne, Vic, A6

research report/technical paper

Examining the AFL junior match policy for recruitment and retention

P Phillips, K Wehner, M Allan, P Gastin, M Spittle, A Dawson

(2013), Melbourne, Vic., A6-1

research report/technical paper
2012

Exploring new models of elite sport delivery : the case of triathlon in the USA and Australia

B Newland, P Kellett

(2012), Vol. 17, pp. 170-181, Managing leisure, Abingdon, England, C1

journal article

Building online brand communities : exploring the benefits, challenges and risks in the Australian event sector

A Hede, P Kellett

(2012), Vol. 18, pp. 239-250, Journal of vacation marketing, London, England, C1

journal article
2011

The formula one Australian grand prix : exploring the triple bottom line

S Fairley, B Tyler, P Kellett, K D'Elia

(2011), Vol. 14, pp. 141-152, Sport management review, Oxford, England, C1

journal article

Marketing communications for special events : analysing managerial practice, consumer perceptions and preferences

A Hede, P Kellett

(2011), Vol. 45, pp. 987-1004, European journal of marketing, Bingley, England, C1

journal article

CSR and water management in the sport sector : a research agenda

P Kellett, P Turner

(2011), Vol. 10, pp. 142-160, International journal of sport management and marketing, Geneva, Switzerland, C1

journal article

Creating communities that lead to retention : the social worlds and communities of umpires

P Kellett, S Warner

(2011), Vol. 11, pp. 471-494, European sport management quarterly, Abingdon, England, C1

journal article
2010

Stadia and Facilities

P Turner, P Turner, P Kellett, P Kellett, H McDonald, H McDonald, C Stavros, C Stavros

(2010), pp. 217-235, Managing Football, B1

book chapter

A.J. Hackett - a giant of tourism

P Kellett

(2010), pp. 198-209, Giants of tourism, Oxfordshire, England, B1

book chapter
2009

A comparison between mainstream and action sport industries in Australia: a case study of the skateboarding cluster

P Kellett, R Russell

(2009), Vol. 12, pp. 66-78, Sport management review, Amsterdam, The Netherlands, C1-1

journal article
2008

Volunteerism and the paralympic games

P Kellett

(2008), pp. 176-183, The Paralympic Games : empowerment or side show?, Maidenhead, S.Aust., B1-1

book chapter

Social policy for sport events : leveraging (relationships with) teams from other nations for community benefit

P Kellett, A Hede, L Chalip

(2008), Vol. 8, pp. 101-121, European sport management quarterly, London, England, C1

journal article

Developing a sport museum: the case of Tennis Australia and the Tennis Heritage Collection

P Kellett, A Hede

(2008), Vol. 11, pp. 93-120, Sport management review, Amsterdam, The Netherlands, C1-1

journal article

Examining the relationship between event owners and host destinations

A Hede, P Kellett

(2008), pp. 1-12, CAUTHE 2008 : Proceedings of the 18th Annual Council for Australian University Tourism and Hospitality Education (CAUTHE) conference. tourism and hospitality research, training and practice : Where the 'bloody hell' are we?, Surfers Paradise, Queensland, E1

conference

Sport/cultural events : public and private perceptions of the hybrid event

P Kellett, A Hede

(2008), SMA 2008 : Bridging the gap : bringing the world down under : Proceedings of the 2008 6th annual conference for the Sport Marketing Association, Gold Coast, Queensland, E1

conference
2007

Major case study: Tennis Australia-what to do with a heritage collection of great significance

P Kellett

(2007), pp. 125-130, Museum marketing: competing in the global marketplace, Amsterdam, Netherlands, B1

book chapter

Sport museums: marketing to engage consumers in sport heritage

P Kellett

(2007), pp. 104-112, Museum marketing: competing in the global marketplace, Amsterdam, Netherlands, B1

book chapter

Volunteering abroad : motives for travel to volunteer at the Athens Olympic Games

S Fairley, P Kellett, C Green

(2007), Vol. 21, pp. 41-57, Journal of sport management, Champaign, Ill., C1

journal article

Umpire participation: is abuse really the issue?

P Kellett, D Shilbury

(2007), Vol. 10, pp. 209-229, Sport management review, Oxford, England, C1

journal article

Communicating with residents of host destinations: an exploratory study of a dispersed mega-event

P Kellett, A Hede, L Chalip

(2007), pp. 1-11, Fourth International Event Research Conference : re-evaluating the city/town : events as a catalyst for change, 11th to 12th July, 2007, Melbourne Australia, Melbourne, Victoria, E1

conference
2006

Reviewing organisational structure and governance : the Australian touch association

D Shilbury, P Kellett

(2006), Vol. 9, pp. 271-316, Sport management review, Burwood, Vic., C1

journal article

Leveraging the Commonwealth Games in Melbourne for community engagement: an examination of Equal First and the Adopt-a-Second-Team program

P Kellett, A Hede, L Chalip

(2006), pp. 109-119, Global Events Congress and Event Educators Forum Proceedings, Brisbane, Qld., E1

conference
2005

The profit-driven action sport industry working within the not-for-profit Australian sport system : the case of freestyle BMX Australia and the Australian sports commission

H Walker, M Soroka, P Kellett

(2005), pp. 1-5, Proceedings of the 2nd Australasian Nonprofit and Social Marketing Conference, Melbourne, Vic., E1

conference
2004

Introduction

D Kingsbury

(2004), pp. 1-21, Key issues in development, New York, NY, B1

book chapter
2002

Football-as-war, coach-as-general: analogy, metaphor and management implications

P Kellett

(2002), Vol. 5, pp. 60-76, Football studies, Brisbane, Qld., C1

journal article

Globalisation of football: participation in US-based Australian rules football competition as a coping mechanism

P Kellett

(2002), pp. 25-33, STAR 2002 : 23rd Stress and Anxiety Research Society Conference : under the Southern Cross, Melbourne Australia, 14-17 July 2002, Melbourne, Victoria, E1

conference
2001

Marketing for participation, managing for success: the Louisville Racquet Club

P Kellett, L Fielding

(2001), Vol. 4, pp. 221-239, Sport management review, Burwood, Vic., C1-1

journal article
1999

Organisational leadership: lessons from professional coaches

P Kellett

(1999), Vol. 2, pp. 150-171, Sport management review, Oxford, Eng., C1-1

journal article

Funded Projects at Deakin

Other Public Sector Funding

Evaluation of Small Grants Programs - Athlete Pathway Travel Grants & Sporting Club Grants Agreement.

A/Prof Katie Rowe, Prof Pamm Phillips

Department of Jobs, Precincts & Regions

  • 2019: $45,290

Balancing the Board: Women in Sport Leadership in Victoria

A/Prof Katie Rowe, Prof Pamm Phillips, A/Prof Steve Swanson, Dr Joshua McLeod

Office for Women in Sport and Recreation Change Our Game Research Grants

  • 2023: $2,274
  • 2022: $20,473

Beyond Balanced Boards: Improving Community Sport Clubs' Gender Diversity Management

Dr Jordan Bakhsh, A/Prof Katie Rowe, Prof Pamm Phillips

Department of Jobs, Skills, Industry and Regions (Vic)

  • 2023: $21,041

Industry and Other Funding

100 Years of Tennis - National Facility Census

Prof Pamm Phillips

Tennis Australia Grant - Research

  • 2007: $32,168

SMARTPLAY Research and Evaluation Project

Prof Pamm Phillips, Dr Paul Turner, Dr Sheila Nguyen

Sports Medicine Australia

  • 2010: $24,843
  • 2009: $46,138

Examining the AFL Junior Match Policy for recruitment and retention

Prof Pamm Phillips, A/Prof Paul Gastin, A/Prof Michael Spittle, Dr Andrew Dawson

AFL Consultancy - Australian Football League

  • 2013: $18,652
  • 2012: $67,274

Evaluation of the impact and efficacy of the 2014 junior Match Guide on participants and key stakeholders

Prof Pamm Phillips, A/Prof Helen Brown

AFL Grant - Research - Australian Football League

  • 2016: $12,719
  • 2015: $50,876
  • 2014: $63,596

EMPOWERING WOMEN AND GIRLS TO SHINE THROUGH NETBALL: CREATING INCLUSIVE NETBALL COMMUNITIES

A/Prof Katie Rowe, Prof Pamm Phillips, Dr Jonathan Robertson, Dr Henry Wear

Netball Australia Limited

  • 2019: $27,131

Enhancing the use of modified rules in Junior Football.

Prof Pamm Phillips, Dr Kim Encel, Dr Damien Whitburn

AFL Grant - Research - Australian Football League

  • 2019: $37,274

Basketball Victoria: Positive Start Program Evaluation.

A/Prof Katie Rowe, Prof Pamm Phillips, A/Prof Steve Swanson, A/Prof Helen Brown

Basketball Victoria

  • 2023: $11,118
  • 2022: $11,118

Tennis Australia - Women and Girls Initiative Evaluation

Prof Pamm Phillips, A/Prof Katie Rowe

Tennis Australia Ltd

  • 2023: $20,000
  • 2022: $20,000

Exploring Women's Bowls Participation in Victoria.

A/Prof Katie Rowe, Prof Pamm Phillips, Dr Jordan Bakhsh

Bowls Victoria Ltd

  • 2023: $35,688

Courage and Confidence to Lead.

A/Prof Katie Rowe, Prof Pamm Phillips, Dr Jordan Bakhsh, Dr Sarah Reddan

Basketball Victoria

  • 2023: $8,175

Supervisions

Principal Supervisor
2020

Kim Encel

Thesis entitled: Women's Professional Sport: A Case Study of the AFLW Evolution

Doctor of Philosophy, Department of Management

2013

Kylie Wehner

Thesis entitled: Examining Sports Coaching Philosophy: Implications for Policy, Pedagogy and Practice

Doctor of Philosophy, School of Management and Marketing

2010

Andrew Dawson

Thesis entitled: Managing the Career Development of Australian Coaches

Doctor of Philosophy, School of Management and Marketing