Dr Pandora Kay
|Faculty or Division:||Faculty of Business and Law|
|Department:||Deakin Business School|
|Campus:||Melbourne Burwood Campus|
|Phone:||+61 3 92446591 +61 3 92446591|
- Bachelor of Education, State College of Victoria, 1980
- Master of Arts, James Cook University, 1996
- Doctor of Philosophy, Victoria Univ. of Technology, 2007
Australia and New Zealand Marketing Academy and Conference (ANZMAC), Individual Member (2003-present)
Australian Marketing Institute of Australia, Fellow, Certified Practicing Marketer (FAMI CPM) (1988-present)
Deakin University, Faculty of Business and Law, Human Ethics Advisory Group, School of Management and Marketing research member, Jan 2013-present.
Manuscripts for Tourism Analysis; Annals of Tourism Research; Marketing Intelligence and Planning; Journal of Travel and Tourism Marketing; Journal of Travel and Tourism Marketing; Asia Pacific Journal of Marketing and Logistics; International Journal of Event and Festival Management; Event Management; Tourism Geographies; Tourism, Culture and Communication; Journal of Tourism and Cultural Change
- Strategic Marketing
- Services Marketing
- Marketing Management
Recent Research Student Supervision
Paul Saintilan, PhD Feb 2011- Present "A Perceptual Study of Managerial Thought Worlds in the Music Industry. Co-supervisor 2011- Present.
Mahesh Bhandari, PhD Victoria University, "Impact of Varying Service Recovery Activities on Outcomes in Process Based and Outcome Based Service Failure: An Experimental Examination." (Passed for classification July 2010). Associate Supervisor 2007-2010.
Awards and prizes
Awards and Prizes (2008-)
Victoria University, Vice-Chancellor's Awards 2008
Citation for Excellence in Teaching and Learning (Higher Education). For dedication to creating learning environments and teaching materials that inspire students to apply marketing theory and practice in non-traditional, dynamic and diverse contexts.
Victoria University, Faculty of Business and Law Staff Awards 2008
Teaching Excellence Award (School of Hospitality, Tourism and Marketing)
Research and Research Training award for Research Degree
- Marketing creative industries and experiences, including music, circus, and the arts (performing arts, visual arts, galleries and museums)
- Tourist and visitor motivation, behaviour and barriers to attending cultural attractions and experiences, including the Queen Victoria Market
- Destination marketing for sub-metropolitan regions including destination image and attractiveness perceptions of residents and visitors
- Non-profit marketing, especially volunteerism in community-based cultural organisations and events, including Open Gardens Australia
Deakin University Grant
Kay, P. and Jones, M. (2011) "How Creative are the Creative Industries?: A Study of Managerial Mindsets and Processes of Relevance to Innovation in Regional Australia." Centre for Entrepreneurship, Innovation and Community ($17,710)
Deakin University DOI Research Output
Google Scholar Citations