Staff profile - Pandora Kay

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Dr Pandora Kay

Position: Lecturer in Marketing
Faculty or Division: Faculty of Business & Law
Department: School of Management and Marketing
Campus: Melbourne Burwood Campus
Phone: +61 3 92446591 +61 3 92446591
Email: pandora.kay@deakin.edu.au

Biography

Qualifications

  • GCHE Exempt, Deakin University, 2011
  • Master of Arts, James Cook University, 1996
  • Bachelor of Education, State College of Victoria, 1980
  • Doctor of Philosophy, Victoria University of Technology (Aust), 2007


Affiliations

Australia and New Zealand Marketing Academy and Conference (ANZMAC), Individual Member (2003-present)

 

Australian Marketing Institute of Australia, Fellow, Certified Practicing Marketer (FAMI CPM) (1988-present)


Professional activities

Ethics Committee

Deakin University, Faculty of Business and Law, Human Ethics Advisory Group, School of Management and Marketing research member, Jan 2013-present.

Occasional Reviewer

Manuscripts for Tourism Analysis; Annals of Tourism Research; Marketing Intelligence and Planning; Journal of Travel and Tourism Marketing; Journal of Travel and Tourism Marketing; Asia Pacific Journal of Marketing and Logistics; International Journal of Event and Festival Management; Event Management; Tourism Geographies; Tourism, Culture and Communication; Journal of Tourism and Cultural Change

LinkedIn profile

http://lnkd.in/bxp2n4j


Academic

Teaching Interests

  • Strategic Marketing
  • Services Marketing
  • Marketing Management


Student supervision

Recent Research Student Supervision

In progress

Paul Saintilan, PhD Feb 2011- Present "A Perceptual Study of Managerial Thought Worlds in the Music Industry. Co-supervisor 2011- Present.

Completed

Mahesh Bhandari, PhD Victoria University, "Impact of Varying Service Recovery Activities on Outcomes in Process Based and Outcome Based Service Failure: An Experimental Examination." (Passed for classification July 2010). Associate Supervisor 2007-2010.


Awards

Awards and prizes

Awards and Prizes (2008-)

Victoria University, Vice-Chancellor's Awards 2008

Citation for Excellence in Teaching and Learning (Higher Education). For dedication to creating learning environments and teaching materials that inspire students to apply marketing theory and practice in non-traditional, dynamic and diverse contexts.

Victoria University, Faculty of Business and Law Staff Awards 2008

Teaching Excellence Award (School of Hospitality, Tourism and Marketing)

Research and Research Training award for Research Degree


Research

Research interests

  • Marketing creative industries and experiences, including music, circus, and the arts (performing arts, visual arts, galleries and museums)
  • Tourist and visitor motivation, behaviour and barriers to attending cultural attractions and experiences, including the Queen Victoria Market
  • Destination marketing for sub-metropolitan regions including destination image and attractiveness perceptions of residents and visitors
  • Non-profit marketing, especially volunteerism in community-based cultural organisations and events, including Open Gardens Australia


Research grants

Deakin University Grant

Kay, P. and Jones, M. (2011) "How Creative are the Creative Industries?: A Study of Managerial Mindsets and Processes of Relevance to Innovation in Regional Australia." Centre for Entrepreneurship, Innovation and Community ($17,710)


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