Biography
Dr Paul Harrison is a Senior Lecturer and the Unit Chair of Consumer Behaviour in the Department of Marketing in Deakin Business School. Paul's research is focused on emotional and rational behaviour, and how our biology and the environment interact to influence the way we make decisions. His work has been published in a wide range of international journals and conference proceedings and has informed policy and business practice in Australia and internationally.
Paul is a director of the Telecommunications Industry Ombudsman (TIO) and the Asylum Seeker Resource Centre (ASRC), a member of VicHealth's Social Marketing Expert Panel and a member of the Essential Services Commission's Consumer Insights Panel. Paul is a graduate of the Australian Institute of Company Directors.
He is currently working on international research projects with Yale University in the US, The Open University in the UK, and Università Cattolica del Sacro Cuore in Italy. Paul also appears in the media discussing marketing and consumer issues and writes op. eds. for a range of newspapers and online sites including The Conversation.
Prior to joining academia, Paul was CEO of an international dance company, Padma Menon Dance Theatre, an administrator at the Melbourne Theatre Company and Melbourne Symphony Orchestra, a principal baritone with the Victoria State Opera, and a Federal public servant working in the area of analytics, human resource management and recruitment.
You can follow his twitter feed @iampaulharrison and his blog at www.tribalinsight.com.
Read more on Paul's profileResearch interests
- Consumer Behaviour
- Ethnography
- Cultural Theory
- Critical Hermeneutics
- Macro-marketing
- Ethics
Affiliations
- Director, Telecommunications Industry Ombudsman.
- Board Member, Asylum Seeker Resource Centre.
- Member VicHealth Expert Panel for Social Marketing
- Member of Consumer Advisory Board, Essential Services Commission.
- Member, Australian Research Alliance for Children and Youth (ARACY).
- Member, Academy of Marketing (UK).
- Graduate, Australian Institute of Company Directors.
- Member, Australian and New Zealand Marketing Academy (ANZMAC).
- Member, Macromarketing Society.
Teaching interests
- Consumer Behaviour
- Critical Marketing
Units taught
- MMK266 - Consumer Behaviour
- MBA720 - Marketing Management
Knowledge areas
- Consumer Behaviour
- Marketing
- Advertising
- Ethnography
- Critical Hermeneutics
- Macro-marketing
- Ethics
Expertise
- Branding
- Business
- Consumer behaviour
- Consumer protection
- Marketing
- Museums
- Music
- Obesity
- Policy
- Politics
- Psychology
- Refugees
Professional activities
Media appearances
In 2015
- Talking Shop (ABC Radio National)
- The World Today (ABC National Radio)
- ABC local radio (Sydney, Perth, Adelaide, Brisbane)
- Fairfax Newspapers (The Sydney Morning Herald, The Age, The Canberra Times)
- ABC News24
- The Project (Channel Ten)
- The Checkout (ABC1)
- Sunrise (Channel 7)
In 2014
- Talking Shop (ABC Radio National)
- Triple J Radio
- The Project, Channel Ten
- ABC Local Radio
- Radio National
- NEWS Limited Syndicated Newspapers
- The Checkout (ABC1)
In 2013
- The Checkout, (ABC1)
- ABC News 24
- BBC World News
- Fairfax Newspapers (The Age, The Sydney Morning Herald, The Canberra Times, Australian Financial Review)
- ABC Local Radio
- ABC Radio National
- Today Tonight, Channel Seven
- The Project, Channel Ten
Awards
- Vice-Chancellors Award (Highly Commended) for Research Partnerships, Deakin University, 2015.
- Faculty of Business and Law Research Award for Effectiveness, Excellence and Exemplar Practice in Research (Industry Engagement in Research), Deakin University, 2015.
Projects
- Positive message framing in public health (with The Open University, UK)
- Children's exposure to marketing messages (with Yale University, USA)
- Obesity and behavioural change
- Integrated marketing communications and power
- Consumer decision making in aged-care (with the Department of Health, Victoria)
- Notions of authenticity in commerce and philosophy (with Università Cattolica del Sacro Cuore)
- Telecommunications information gathering by consumers
Publications
M Rigo, M Mohebbi, R Keast, P Harrison, M Kelly, A Olsen, W Bredie, C Russell
(2023), Vol. 111, Food Quality and Preference, C1
The Complexity of Healthcare Communication During a Health Crisis
Joel Diepenhorst, Paul Harrison
(2022), pp. 179-204, Consumption, Production, and Entrepreneurship in the Time of Coronavirus, Berlin, Germany, B1
L McVey, P Harrison
(2022), Vol. 44, pp. 240-263, Leisure Sciences, C1
Elena Gallitto, Marta Massi, Paul Harrison
(2022), London, Eng., A7
Chiara Piancatelli, Marta Massi, Paul Harrison
(2020), Vol. 22, pp. 34-54, International Journal of Arts Management, Montreal, Q.C., C1
B Hill, S McPhie, L Moran, P Harrison, T Huang, H Teede, H Skouteris
(2017), Vol. 49, pp. 13-18, Midwifery, Scotland, C1
Perceptions of mobile plan unit pricing and terms and conditions
L McQuilken, N Robertson, M Polonsky, P Harrison, D Bednall
(2016), Vol. 34, pp. 734-753, Marketing intelligence and planning, Bingley, Eng., C1
Confident, but confounded: Consumer comprehension of telecommunications agreements
Paul Harrison, Laura Hill, Charles Gray
(2016), pp. 1-117, Confident, but Confounded, Sydney, N.S.W., A6
Marketing ethics in context: the promotion of unhealthy foods and beverages to children
M Jackson, P Harrison, B Swinburn, M Lawrence
(2015), pp. 354-386, Handbook on ethics and marketing, Cheltenham, Eng., B1
Using a qualitative vignette to explore a complex public health issue
M Jackson, P Harrison, B Swinburn, M Lawrence
(2015), Vol. 25, pp. 1395-1409, Qualitative health research, London, Eng., C1
Consumer perceptions of bundles and time-limited promotion deals: Do contracts matter?
L Mcquilken, N Robertson, M Polonsky, P Harrison
(2015), Vol. 14, pp. 145-157, Journal of consumer behaviour, London, Eng., C1
H Skouteris, T Huang, L Millar, J Kuhlberg, J Dodd, L Callaway, D Forster, C Collins, A Hills, P Harrison, C Nagle, M Moodie, H Teede
(2015), Vol. 55, pp. 397-400, Australian and New Zealand journal of obstetrics and gynaecology, North Melbourne, Vic., C1
Gaining deeper insight into audiences and artists: the use of autoethnography in arts research
M Massi, P Harrison
(2014), pp. 256-272, The Routledge companion to arts marketing, Abingdon, England, B1
Unhealthy food, integrated marketing communication and power: a critical analysis
M Jackson, P Harrison, B Swinburn, M Lawrence
(2014), Vol. 24, pp. 489-505, Critical public health, Abingdon, England, C1
Beyond door-to-door : the implications of invited in-home selling
P Harrison, M Massi, K Chalmers
(2014), Vol. 48, pp. 195-221, Journal of consumer affairs, Hoboken, N. J., C1
V Kraak, B Swinburn, M Lawrence, P Harrison
(2014), Vol. 49, pp. 207-218, Food Policy, Amsterdam, The Netherlands, C1
V Kraak, B Swinburn, M Lawrence, P Harrison
(2014), Vol. 28, pp. 1-1, The FASEB journal, Bethesda, MD, C1
P Harrison, M Jackson
(2013), pp. 33-78, Advances in communication research to reduce childhood obesity, New York, N.Y., B1
An accountability framework to promote healthy food environments
V Kraak, B Swinburn, M Lawrence, P Harrison
(2013), Vol. 17, pp. 2467-2483, Public Health Nutrition, C1
News from Australia and New Zealand
Paul Harrison, Gareth Dixon, Jacinta Flattery-O'Brien, Grant Shoebridge, Mark Vincent, Katrina Crooks
(2013), Vol. 35, pp. 346-348, WORLD PATENT INFORMATION, C1-1
Vines, knots and thorns: the use of a qualitative vignette to explore a complex public health issue
M Jackson, P Harrison, B Swinburn
(2013), pp. 1-1, AQR 2013 : Program of the Association for Qualitative Research Conference 2013, Melbourne, Vic., E1-1
V Kraak, P Harrigan, M Lawrence, P Harrison, M Jackson, B Swinburn
(2012), Vol. 15, pp. 503-517, Public health nutrition, Cambridge, England, C1
Understanding consumer decision making and detriment in an essential service
P Harrison, L McQuilken, N Robertson, K Chalmers
(2012), Vol. 32, pp. 1-8, Journal of Macromarketing, Thousand Oaks, Calif., C1-1
News from Australia and New Zealand
Paul Harrison, Gareth Dixon, Charles Tansey, Kieran Williams, Jacinta Flattery-O'Brien
(2012), Vol. 34, pp. 76-78, WORLD PATENT INFORMATION, C1-1
Profiling for profit : a report on target marketing and profiling practices in the credit industry
P Harrison, C Gray
(2012), Melbourne, Vic., A6-1
Integrated marketing communication, unhealthy food and power : an under-investigated dynamic
M Jackson, P Harrison
(2012), pp. 434-444, Proceedings of the 37th Macromarketing Conference, Berlin, Germany, E1
V Kraak, B Swinburn, M Lawrence, P Harrison
(2011), Vol. 39, pp. 11-24, United Nations System Standing Committee on Nutrition : News, Geneva, Switzerland, C1
Seeking straight answers : consumer decision-making in telecommunications
P Harrison, L McQuilken, N Robertson, K Chalmers
(2011), A6
The ethical and policy implications of profiling 'vulnerable' customers
P Harrison, C Gray
(2010), Vol. 34, pp. 437-441, International journal of consumer studies, New York, N. Y., C1
La gestione del brand nel settore culturale : un confronto internazionale
M Massi, P Harrison
(2010), Vol. XX, pp. 269-281, Economia della cultura, Italy, C1
Targeting children with integrated marketing communications
P Harrison, K Chalmers, S d'Souza, J Coveney, P Ward, K Mehta, E Handsley
(2010), Adelaide, S.A., A6
P Harrison, K Chalmers
(2010), pp. 9-16, AM 2010 : Transformational Marketing : Proceedings of Academy of Marketing Conference, Coventry, England, E1
P Harrison, M Massi, K Chalmers
(2010), pp. 1-6, AM 2010 : Transformational Marketing : Proceedings of Academy of Marketing Conference, Coventry, England, E1
Shutting the gates: an analysis of the psychology of in-home sales of educational software
P Harrison, A Ferrieri
(2010), Australia, J2
Evaluating artistic work : balancing competing perspectives
P Harrison
(2009), Vol. 12, pp. 265-274, Consumption markets and culture, Abingdon, England, C1
The branding of arts and culture : an international comparison
M Massi, P Harrison
(2009), Vol. 2, pp. 19-31, Deakin business review, Geelong, Vic., C1
What's wrong with me? Concerns about online medical self-diagnosis
N Robertson, P Harrison
(2009), ANZMAC 2009 : Sustainable management and marketing conference, Melbourne, Vic., E1
Living a 'good life' and living a 'nice life' : the struggle to consume ethically
F Kerrigan, P Harrison, C Van den Broucque
(2009), AM 2009 : Putting Marketing in its Place : Proceedings of Academy of Marketing Conference, Leeds, England, E1
N Hartley, P Harrison
(2009), ANZMAC 2009 : Sustainable Management and Marketing : Australian and New Zealand Marketing Academy Conference, Melbourne, Victoria, E1
Advertising and its effect on children's attitudes : '... At least, do no harm'
P Harrison
(2008), Vol. 1, pp. 14-21, Deakin business review, Geelong, Vic., C1
P Harrison
(2008), Vol. 1, pp. 45-47, Deakin business review, Geelong, Vic., C1-1
The ethics of credit limit increases
P Harrison
(2008), Vol. 1, pp. 56-59, Deakin business review, Geelong, Vic., C1-1
How Did the 2003 Dividend Tax Cut Affect Stock Prices ?
Gene Amromin, Paul Harrison, Steven Sharpe
(2008), Vol. 37, pp. 625-646, FINANCIAL MANAGEMENT, C1-1
Congratulations, you're pre-approved! : an analysis of credit limit upselling letters
P Harrison, M Massi
(2008), Melbourne, Vic, A6
An initial classification of branding strategy in Australian arts organisations
M Massi, P Harrison
(2008), pp. 1-8, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Olympic Park, Sydney, N.S.W., E1
Re-imagining the cultural brand : postmodernism and next wave
M Massi, P Harrison
(2008), AM 2008 : Reflective marketing in a material world : Academy of Marketing Annual Conference 2008 Proceedings, Aberdeen, Scotland, E1
No limits : exploring the psychology of unsolicited credit card limit increase offers
P Harrison, C Bond
(2008), AM 2008 : Reflective marketing in a material world : Academy of Marketing Annual Conference 2008 Proceedings, Aberdeen, Scotland, E1
The case of 'difficult' brands
P Harrison, N Hartley
(2007), Vol. 16, pp. 286-287, Journal of product & brand management, Santa Barbara, Calif., C1
Bonding with cultural brands: exploring the 'binds that tie us'
N Hartley, P Harrison
(2007), pp. 1-14, 9th International Conference on Arts & Cultural Management Proceedings, Valencia, Spain, E1
C Fine, P Harrison
(2007), pp. 2437-2437, ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, Dunedin, New Zealand, E1
Don't rain on my parade : barriers to ecological tourism
N Hartley, P Harrison
(2007), pp. 43-50, ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, Dunedin, NZ, E1
Todd DeZoort, Paul Harrison, Mark Taylor
(2006), Vol. 31, pp. 373-390, ACCOUNTING ORGANIZATIONS AND SOCIETY, C1-1
An exploration of the components of relational bonds to an arts festival brand
P Harrison, R Shaw, H McDonald
(2006), pp. 1-9, ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Queensland University of Technology, Gardens Point Campus, Brisbane, E1
P Harrison, R Shaw
(2004), Vol. 25, pp. 391-398, Library management, Bingley, England, C1
Consumer satisfaction and post-purchase intentions: an exploratory study of museum visitors
P Harrison, R Shaw
(2004), Vol. 6, pp. 23-32, International journal of arts management, Montreal, Canada, C1
The marketing and public relations practices of Australian performing arts presenters
H McDonald, P Harrison
(2002), Vol. 7, pp. 105-117, International journal of nonprofit and voluntary sector marketing, London, England, C1
Consumer satisfaction and post-purchase intentions: an exploratory study of museum visitors
P Harrison, R Shaw
(2002), pp. 1-8, New wave: entrepreneurship and the arts: symposium proceedings, Melbourne, Victoria, E1
P Harrison, R Shaw
(2002), pp. 3301-3308, Proceedings of the Australian and New Zealand Marketing Academy Conference 2002, Melbourne, Vic., E1
P Harrison, R Shaw
(2001), pp. 31-45, 9th International Colloquium in Relationship Marketing, Montreal, Canada, E1
Funded Projects at Deakin
Other Public Sector Funding
Antecedents of Public Involvement with Australian Heritage: Marketing and Performance Measurement
A/Prof Heath Mc Donald, Dr Paul Harrison, Prof Robin Shaw
DEH Grant - Research - Department of the Environment and Water Resources
- 2006: $49,522
Selling Credit in the Home - Sales techniques and the impact on consumer decision making - RCTI
Dr Paul Harrison
DJ Grant - Research - Corrections Victoria - Victoria Department of Justice
- 2010: $3,192
- 2009: $25,297
- 2008: $20,407
Food and beverage marketing to children using non-broadcast media
Dr Paul Harrison
Flinders University of South Australia
- 2010: $5,000
Information Needs and Factors Influencing Consumer Decision Making in Public Sector Residential Aged Care
Dr Paul Harrison
Monash Health
- 2016: $21,576
- 2014: $32,364
Industry and Other Funding
Stakeholder brand Attitude study, brand personality and rebranding analysis.
Dr Paul Harrison
CPCS Grant - Research - Christian Parent Controlled Schools
- 2007: $20,500
No Limits - Upsizing Credit Card Debit: Applied Research into the marketing of Credit Card Limit Increase Offers
Dr Paul Harrison
Consumer Action Law Centre Grant - Research
- 2008: $10,017
Consumer Attitudes towards Phillip Island Nature Park: 2006/07 - Barriers to Visitation.
Dr Paul Harrison
Phillip Island Nature Park Grant - Research
- 2007: $5,608
- 2006: $3,182
Consumer decision making in telecommunications
Dr Paul Harrison, Dr Lisa McQuilken, A/Prof Nichola Robertson
Aust Communications Consumer Action Network
- 2011: $30,000
Consumer understanding of obligations and details in a telecommunications contract
Dr Paul Harrison
Australian Communications Consumer Action Network
- 2015: $16,206
- 2014: $16,206
Testing the efficacy of double opt-in and cooling off periods
Dr Paul Harrison, Prof Joshua Newton
Consumer Action Law Centre Grant - Research
- 2016: $20,000
Supervisions
Michaela Jackson
Thesis entitled: Unhealthy food promotion to under 18s: deeper insights, new interpretations.
Doctor of Philosophy, Department of Marketing
Vivica Ingrid Kraak
Thesis entitled: Accountability for Healthy Food and Eating Environments
Doctor of Philosophy (Health & Social Development), School of Health and Social Development