Staff profile - Paul Harrison

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Dr Paul Harrison

Position: Senior Lecturer
Faculty or Division: Faculty of Business & Law
Department: Deakin Graduate School of Business
Campus: LB3.416, Melbourne Burwood Campus
Phone: +61 3 92445538 +61 3 92445538


Biography summary

Dr Paul Harrison is a Senior Lecturer in Marketing, and Unit Chair of Consumer Behaviour and Advertising in the Graduate School of Business at Deakin University.

His research is focused on emotional and rational behaviour, and how our biology and the environment interact to influence the way we make decisions. His work has been published in a wide range of international journals and conference proceedings.

He is currently working on international research projects with Yale University in the US, and The Open University in the UK. Paul also appears in the media discussing marketing and consumer issues, and writes op. eds. for a range of newspapers and online sites. You can follow his twitter feed @tribalinsight


  • Bachelor of Music (Performance), University of Melbourne, 1993
  • Graduate Diploma in Arts & Entertainment Mgt, Deakin University, 1997
  • Doctor of Philosophy, Deakin University, 2006


  • Director of the Telecommunications Industry Ombudsman
  • Board member and former chair, Asylum Seeker Resource Centre
  • Member of the Academy of Marketing (UK)
  • Graduate of the Australian Institute of Company Directors
  • Member of the Australian and New Zealand Marketing Academy
  • Member of the Macromarketing Society

Professional activities

  • Director of the Telecommunications Industry Ombudsman
  • Board member and former chair, Asylum Seeker Resource Centre
  • Consultant to Murdoch Childrens Research Institute on aspects of message framing for healthy eating
  • Consultant to Department of Health (Vic) regarding implementation of Living Well, Living Longer program
  • Consultant to Legal Services Commission (Qld, Vic, NSW, WA) regarding consumer access to legal services

LinkedIn profile

Personal website


Teaching Interests

  • Consumer Behaviour
  • Critical Marketing

Subjects and units currently teaching

  • Advertising and Consumer Behaviour
  • Marketing Management

Expertise summary

Consumer behaviour, marketing, advertising, consumer affairs, social psychology

Knowledge areas

  • Consumer Behaviour
  • Marketing
  • Advertising
  • Ethnography
  • Critical Hermeneutics
  • Macro-marketing
  • Ethics

Media appearances

In 2014

  • Triple J Radio
  • The Project, Channel Ten
  • ABC Local Radio
  • Radio National
  • NEWS Limited Syndicated Newspapers


In 2013

  • The Checkout, ABC TV
  • ABC News 24
  • BBC World News
  • Fairfax Newspapers (The Age, The Sydney Morning Herald, The Canberra Times, Australian Financial Review)
  • ABC Local Radio
  • ABC Radio National
  • Today Tonight, Channel Seven
  • The Project, Channel Ten


Research projects

  • Positive message framing in public health (with The Open University, UK)
  • Children's exposure to marketing messages (with Yale University, USA)
  • Integrated marketing communications and power
  • Consumer use of legal services
  • Institutional aspects of branding

Research interests

  • Consumer Behaviour
  • Ethnography
  • Critical Hermeneutics
  • Macro-marketing
  • Ethics

Research page

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