Staff profile - Paul Harrison

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Dr Paul Harrison

Position: Senior Lecturer
Faculty or Division: Faculty of Business and Law
Department: BL Deakin Business School
Campus: Melbourne Burwood Campus
Phone: +61 3 924 45538 +61 3 924 45538


Biography summary

Dr Paul Harrison is a Senior Lecturer in Marketing, and Unit Chair of Consumer Behaviour in the Department of Marketing at the Deakin Business School.

His research is focused on emotional and rational behaviour, and how our biology and the environment interact to influence the way we make decisions. His work has been published in a wide range of international journals and conference proceedings, and has informed policy and business practice in Australia and internationally.

Paul is a director of the Telecommunications Industry Ombudsman (TIO) and the Asylum Seeker Resource Centre (ASRC), a member of VicHealth's Social Marketing Expert Panel and a member of the Essential Services Commission's Consumer Insights Panel. Paul is a graduate of the Australian Institute of Company Directors.

He is currently working on international research projects with Yale University in the US, The Open University in the UK, and Università Cattolica del Sacro Cuore in Italy. Paul also appears in the media discussing marketing and consumer issues, and writes op. eds. for a range of newspapers and online sites including The Conversation. You can follow his twitter feed @iampaulharrison and his blog

Prior to joining academia, Paul was CEO of an international dance company, Padma Menon Dance Theatre, an administrator at the Melbourne Theatre Company and Melbourne Symphony Orchestra, a principal baritone with the Victoria State Opera, and a Federal public servant working in the area of analytics, human resource management and recruitment.


  • Bachelor of Music (Performance), University of Melbourne, 1993
  • Graduate Diploma in Arts & Entertainment Management, Deakin University, 1997
  • Doctor of Philosophy, Deakin University, 2006


  • Director of the Telecommunications Industry Ombudsman
  • Board member and former chair, Asylum Seeker Resource Centre
  • Member VicHealth Expert Panel for Social Marketing
  • Member of Consumer Advisory Board, Essential Services Commission
  • Member of the Australian Research Alliance for Children and Youth (ARACY)
  • Member of the Academy of Marketing (UK)
  • Graduate of the Australian Institute of Company Directors
  • Member of the Australian and New Zealand Marketing Academy
  • Member of the Macromarketing Society

Professional activities

  • Director of the Telecommunications Industry Ombudsman
  • Board member and former chair, Asylum Seeker Resource Centre
  • Member of Consumer Advisory Board, Essential Services Commission
  • Member VicHealth Expert Panel for Social Marketing
  • Consultant to Murdoch Childrens Research Institute on aspects of message framing for healthy eating
  • Consultant to Department of Health (Vic) regarding implementation of Living Well, Living Longer program
  • Consultant to Legal Services Commission (Qld, Vic, NSW, WA) regarding consumer access to legal services

LinkedIn profile

Personal website


Teaching Interests

  • Consumer Behaviour
  • Critical Marketing

Subjects and units currently teaching

  • Consumer Behaviour
  • Marketing Management

Expertise categories

Expertise summary

Consumer behaviour, marketing, advertising, consumer affairs, social psychology

Knowledge areas

  • Consumer Behaviour
  • Marketing
  • Advertising
  • Ethnography
  • Critical Hermeneutics
  • Macro-marketing
  • Ethics

Media appearances

In 2015

  • Talking Shop (ABC Radio National)
  • The World Today (ABC National Radio)
  • ABC local radio (Sydney, Perth, Adelaide, Brisbane)
  • Fairfax Newspapers (The Sydney Morning Herald, The Age, The Canberra Times)
  • ABC News24
  • The Project (Channel Ten)
  • The Checkout (ABC1)
  • Sunrise (Channel 7)

In 2014


In 2013

  • The Checkout, (ABC1)
  • ABC News 24
  • BBC World News
  • Fairfax Newspapers (The Age, The Sydney Morning Herald, The Canberra Times, Australian Financial Review)
  • ABC Local Radio
  • ABC Radio National
  • Today Tonight, Channel Seven
  • The Project, Channel Ten


Research projects

  • Positive message framing in public health (with The Open University, UK)
  • Children's exposure to marketing messages (with Yale University, USA)
  • Obesity and behavioural change
  • Integrated marketing communications and power
  • Consumer decision making in aged-care (with the Department of Health, Victoria)
  • Notions of authenticity in commerce and philosophy (with Università Cattolica del Sacro Cuore)
  • Telecommunications information gathering by consumers

Research interests

  • Consumer Behaviour
  • Ethnography
  • Cultural Theory
  • Critical Hermeneutics
  • Macro-marketing
  • Ethics

Research grants

Research Income - Other Public Sector Funding

Information Needs and Factors Influencing Consumer Decision Making in Public Sector Residential Aged Care,
Dr Paul Harrison
2014: $32,364
2015: $20,000

Selling Credit in the Home - Sales techniques and the impact on consumer decision making - RCTI,
Dr Paul Harrison
2010: $3,192
2009: $25,297
2008: $20,407

Food and beverage marketing to children using non-broadcast media,
Dr Paul Harrison
2010: $5,000

Antecedents of Public Involvement with Australian Heritage: Marketing and Performance Measurement,
A/Prof Heath Mc DonaldDr Paul HarrisonProf Robin Shaw
2006: $49,522

Research Income - Industry and Other Funding

Consumer understanding of obligations and details in a telecommunications contract,
Dr Paul Harrison
2015: $16,207
2014: $16,206

Consumer decision making in telecommunications,
Dr Paul HarrisonDr Lisa Mc QuilkenDr Nichola Robertson
2011: $30,000
Stakeholder brand Attitude study, brand personality and rebranding analysis.,
Dr Paul Harrison
2007: $20,500

Research Income - Industry and Other Funding - Australian

No Limits - Upsizing Credit Card Debit: Applied Research into the marketing of Credit Card Limit Increase Offers,
Dr Paul Harrison
2008: $10,017

Consumer Attitudes towards Phillip Island Nature Park: 2006/07 - Barriers to Visitation.,
Dr Paul Harrison
2007: $5,608
2006: $3,182

Research page

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