Staff profile - Paul Turner

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Dr Paul Turner

Position: Senior Lecturer
Faculty or Division: Faculty of Business & Law
Department: Department of Management
Campus: Melbourne Burwood Campus
Phone: +61 3 92446769 +61 3 92446769



Dr Paul Turner is a Senior Lecturer in Sport Management in the Management Department within the School of Business in the Faculty of Business and Law.  Prior to joining Deakin University in 1995 he worked in Women's Soccer (National), State Soccer and State Touch sporting Associations. He was also a school teacher in Perth between 1989 and 1992 teaching in Physical Education, Science and Maths. He was the Competition Coordinator for Melbourne Football for the Sydney Olympic Broadcasting Organisation (SOBO) during the 2000 Olympic Games. He was also a recipient of the Australian Sports Medal in 2000.   

His qualifications include a PhD from Deakin University, a Master of Business Administration (MBA) from Edith Cowan University, A Graduate Diploma of Education (Secondary) from Western Australian College of Advanced Education and a Bachelor of Applied Science (Sport Studies) from Canberra College of Advanced Education.

Dr Turner has a list of publications that include 1 book,  5 book chapters, 18 refereed journal publications and in excess of 40 conference papers. Research grants include the SMARTPLAY Research and Evaluation Project completed in 2009 / 2010. His research interests include sport media, sport facility and events and sport sociology. He has also acted as a guest reviewer for many journals in the sport area.

Biography summary

  • Recipient of Australian Sports Medal for Service to sport.


  • Competition Coordinator (Melbourne football) for the Sydney Olympic Broadcasting Organisation (SOBO) during the 2000 Sydney Olympic Games.


  • National Executive Director - Australian Women's Soccer Association (1992-1995).


  • Executive Director ACT Soccer Federation (1984 - 1985)


  • Executive Director ACT Touch Association (1986 - 1988)


  • Director of Marketing on the Board of the Australian Women’s Soccer Association and Vice President of the Victorian Women’s Soccer Association (1996 - 2000).


  • Board member (2001) and Treasurer of the Sport Management Association of Australia and New Zealand (2003 - 2006).


  • Ongoing membership of a range of University Committees, Boards and working parties:
  1. School of Management and Marketing Committee;
  2. Sport Management Academic Advisory Board;
  3. Faculty of Business and Law Admission Selection and Credit for Prior Learning Committee [Acting Chair 2013; T1 2014];
  4. Deakin Sport Committee.


  • Bachelor of Applied Science in Sports Studies, Canberra College of Advanced Education, 1986
  • Graduate Diploma of Education, Western Aust College of Advanced Education, 1989
  • Master of Business Administration, Edith Cowan University, 1995
  • Doctor of Philosophy, Deakin University, 2005


Teaching Interests

Sport and Media

Sport broadcasting

Sport and social issues

Sport events

Subjects and units currently teaching

Sport Facility and Event Management

Sport in Society

Research Design Strategies for Business

Expertise categories

Knowledge areas

Sport media, Sport facility and Event, Sport Sociology

Student supervision

Higher Degree by Research Completions supervised 2011

Adam Karg

Doctor of Philosophy, Thesis entitled: Structure and Functioning of Complex Sport Organisations. School of Management and Marketing

Related Links


Westerbeek, H., Smith, A., Turner, P., Emery, P., Green, C., & Van Leeuwen, L. (2005). Managing sport facilities and major events. Crows Nest, N.S.W.: Allen & Unwin.

Book Chapters:

Rentschler, R., Turner, P., & Kellett, P. (2010). Introduction : In The global game: a history of football in Australia. In The global game : a history of football in Australia (1st ed., pp. 1-5). Teesdale, Vic.: National Sports Museum and Sports and Editorial Services Australia.

Turner, P., Kellett, P., McDonald, H., & Stavos, C. (2010). Stadia and facilities. In S. Hamil, & S. Chadwick (Eds.), Managing football : an international perspective (pp. 217-235). Oxford, England: Butterworth Heinemann.

Turner, P. (2008). Developments in web technology : enhancing the viewing spectacle of sport. In S. Chadwick, & D. Arthur (Eds.), International cases in the business of sport (pp. 178-191). Oxford, England: Butterworth-Heinemann.

Turner, P. (2007). Direct, database and online marketing in sport. In J. Beech, & S. Chadwick (Eds.), Marketing of sport (pp. 239-265). Harlow, England: Pearson.

Turner, P. (2007). Marketing in for-profit and not-for-profit sport organisations. In J. Beech, & S. Chadwick (Eds.), Marketing of sport (pp. 23-44). Harlow, England: Pearson.


Research interests

Sport Broadcasting

Sport in Society

Sport Development

Research grants

Grants and Consultancies

External Research Income - Industry and Other Funding - Australian

Kellett, P, Turner, P and Nguyen, S. SMARTPLAY Research and Evaluation Project
• 2009/2010: $71,000



Journal Publications:

Phillips, P., & Turner, P. (2014). Water management in sport. Sport management review, 17(3), 376-389. doi:10.1016/j.smr.2013.08.002

Turner, P. (2012). Regulation of professional sport in a changing broadcasting environment : Australian club and sport broadcaster perspectives. Sport management review, 15(1), 43-59. doi:10.1016/j.smr.2011.08.002

Berardone, D., Nguyen, S., & Turner, P. (2011). A content analysis of sponsor representation across professional sport websites : extension of attribute typology. International journal of sport management and marketing, 10(3/4), 286-305.

Kellett, P., & Turner, P. (2011). CSR and water management in the sport sector : a research agenda. International journal of sport management and marketing, 10(1/2), 142-160. doi:10.1504/IJSMM.2011.043616

Fujimoto, Y., Hagel, P., Turner, P., Kattiyapornpong, U., & Zutshi, A. (2011). Helping university students to 'read' scholarly journal articles : the benefits of a structured and collaborative approach. Journal of university teaching and learning practice, 8(3), 1-14. Retrieved from

Kattiyapornpong, U., Turner, P., Zutshi, A., Hagel, P., & Fujimoto, Y. (2011). Learning to read journal articles : an exploratory study of an Australian marketing class. TMC academic journal, 5(2), 83-96.

Turner, P., Fuller, P., & Karg, A. (2010). 'Matching' the club to the sponsor : perceptions of Australian Football League club sponsorship managers. Journal of sponsorship, 3(4), 321-332. Retrieved from

Solberg, H., & Turner, P. (2010). Exporting sports rights to overseas markets : the case of European football. Sport in society, 13(2), 354-366. doi:10.1080/17430430903523119

Turner, P., & Shilbury, D. (2010). The impact of emerging technology in sport broadcasting on the preconditions for interorganizational relationship (IOR) formation in professional football. Journal of sport management, 24(1), 10-44.

Turner, P., & Shilbury, D. (2008). Broadcasting technology and its influence on sport broadcaster inter-organisational relationship formation. International journal of sports management and marketing (IJSMM), 3(3), 167-183. doi:10.1504/IJSMM.2008.017187

Turner, P. (2007). The impact of technology on the supply of sport broadcasting. European sport management quarterly, 7(4), 337-360. doi:10.1080/16184740701717055

Turner, P., & Shilbury, D. (2005). Determining the professional sport broadcasting landscape : an Australian football club perspective. Sport management review, 8(2), 167-193. doi:10.1016/S1441-3523(05)70038-3

Turner, P., & Westerbeek, H. (2004). Network relationships in the bidding process for major sporting events. International journal of sports management, 5(4), 335-356.

Westerbeek, H., Turner, P., & Ingerson, L. (2002). Key success factors in bidding for hallmark sporting events. International marketing review, 19(2/3), 303-322. doi:10.1108/02651330210430712

Turner, P. & Cusumano, S. (2000). Virtual Advertising: Legal Implications for Sport. Sport Management Review, 3(1), 47-70.

Turner, P. (2000). Innovations in the Delivery of Television Broadcasting within Australia: The Role Sport Programming Plays in the Diffusion Process. International Journal of Sport Management, 1(3), 181-199.

Turner, P. (1999). Television and Internet Convergence: Implications for Sport Broadcasting, Sport Marketing Quarterly, 8(2), 43-49.

Turner, P. & Shilbury, D. (1997). Sport on Television. A Study of the AFL Television Rights. Sport Marketing Quarterly, 6(3), 55-62.

Link to publications

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