Staff profile - Riza Casidy

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Dr Riza Casidy

Position: Senior Lecturer
Faculty or Division: Faculty of Business & Law
Department: Department of Marketing
Campus: Melbourne Burwood Campus
Phone: +61 3 92443817 +61 3 92443817
Email: riza.casidy@deakin.edu.au

Biography

Biography

Riza Casidy is a Senior Lecturer of Marketing at Deakin University. Riza has extensive teaching experience in Australia and Singapore. He graduated with 1st Class Honours in Marketing in 2005 from Monash and was a recipient of the Australian Postgraduate Award (APA). He received his PhD from Monash University in 2009, and was the youngest PhD graduate at Monash Faculty of Business and Economics.

Riza Casidy's business experience includes marketing consulting in the education and non-profit sector in Australasian region. He is accredited as a Certified Practicing Marketer (CPM) by the Australian Marketing Institute, of which he is also an Associate Member (AMAMI)

Riza's research has been published in leading journals including the Journal of Strategic Marketing, Journal of Brand Management, and Marketing Intelligence & Planning amongst others. He has served as a reviewer for Industrial Marketing Management, International Marketing Review, Non-profit and Voluntary Sector Quarterly amongst others.He is presently working on research projects looking at the impact of spirituality and guilt appeal on digital piracy intentions and behaviour. He also has other research projects which focus on brand personality, brand orientation, and market orientation in the education sector.


Qualifications

  • Bachelor of Commerce, Curtin University, 2004
  • Bachelor of Business (Honours), Monash University, 2006
  • Bachelor of Arts, 2006
  • Doctor of Philosophy, Monash University, 2009
  • Graduate Certificate of Higher Education, Swinburne University of Technology, 2014


Affiliations

Australian and New Zealand Marketing Academy (ANZMAC)
Australian Marketing Institute (AMI)
Academy of Marketing Science (AMS)


LinkedIn profile

http://au.linkedin.com/pub/riza-casidy/1b/366/80b


Academic

Teaching Interests

Consumer Behaviour
Marketing Management
Brand Management


Subjects and units currently teaching

MMK266 Consumer Behaviour
MMK101 Marketing


Knowledge areas

Consumer Behaviour
Structural Equation Modeling
Branding
Services Marketing
Non-Profit & Social Marketing


Research

Research interests

Spirituality, Religiosity, and Marketing
Brand Personality
Prestige Fashion Brands
Branding in the Not-for-Profit Sector


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