Staff profile

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Dr Riza Casidy

Position: Senior Lecturer
Faculty or Division: Faculty of Business and Law
Department: Deakin Business School
Campus: Melbourne Burwood Campus
Phone: +61 3 92443817 +61 3 92443817



Riza Casidy is a Senior Lecturer of Marketing at Deakin University. Riza graduated with 1st Class Honours in Marketing from Monash and was a recipient of the Australian Postgraduate Award (APA). He received his PhD from Monash University at the age of 24 and was one of the youngest PhD graduate at the University.

Riza Casidy's business experience includes marketing consulting in the education, services, and non-profit sector in Australasian region. He is accredited as a Certified Practicing Marketer (CPM) by the Australian Marketing Institute, of which he is also an Associate Member (AMAMI)

Riza's research has been published in leading marketing journals including the Journal of Retailing and Consumer Services, Journal of Strategic Marketing, Journal of Brand Management, and Marketing Intelligence & Planning amongst others. He is presently working on research projects looking at the impact of prestige perception on volunteering and donation behaviour. He also has other research projects looking at service failure and recovery, the effects of authentic assessments on student attitude, and the role of religion in digital piracy.


  • Bachelor of Commerce, Curtin University, 2004
  • Bachelor of Arts, 2006
  • Bachelor of Business (Honours), Monash University, 2006
  • Doctor of Philosophy, Monash University, 2009
  • Graduate Certificate of Higher Education, Swinburne Univ. of Technology, 2014


Australian and New Zealand Marketing Academy (ANZMAC)
Australian Marketing Institute (AMI)
Academy of Marketing Science (AMS)

LinkedIn profile


Teaching Interests

Consumer Behaviour
Marketing Management
Brand Management

Subjects and units currently teaching

MMK266 Consumer Behaviour
MMK101 Marketing

Knowledge areas

Consumer Behaviour
Structural Equation Modeling
Services Marketing
Non-Profit & Social Marketing


Research interests

Spirituality, Religion, and Marketing
Branding in the Not-for-Profit Sector
Brand Personality
Prestige Consumption
Service Failure and Recovery
Authentic Assessments

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