Staff profile - Riza Casidy

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Dr Riza Casidy

Position: Senior Lecturer
Faculty or Division: Faculty of Business & Law
Department: Department of Marketing
Campus: Melbourne Burwood Campus
Phone: +61 3 92443817 +61 3 92443817



Riza Casidy is a Senior Lecturer of Marketing at Deakin University. Riza has extensive teaching experience in Australia and Singapore. He graduated with 1st Class Honours in Marketing in 2005 from Monash and was a recipient of the Australian Postgraduate Award (APA). He received his PhD from Monash University in 2009, and was the youngest PhD graduate at Monash Faculty of Business and Economics.

Riza Casidy's business experience includes marketing consulting in the education and non-profit sector in Australasian region. He is accredited as a Certified Practicing Marketer (CPM) by the Australian Marketing Institute, of which he is also an Associate Member (AMAMI)

Riza's research has been published in leading journals including the Journal of Strategic Marketing, Journal of Brand Management, and Marketing Intelligence & Planning amongst others. He has served as a reviewer for Industrial Marketing Management, International Marketing Review, Non-profit and Voluntary Sector Quarterly amongst others.He is presently working on research projects looking at the impact of spirituality and guilt appeal on digital piracy intentions and behaviour. He also has other research projects which focus on brand personality, brand orientation, and market orientation in the education sector.


  • Bachelor of Commerce, Curtin University, 2004
  • Bachelor of Business (Honours), Monash University, 2006
  • Bachelor of Arts, 2006
  • Doctor of Philosophy, Monash University, 2009
  • Graduate Certificate of Higher Education, Swinburne University of Technology, 2014


Australian and New Zealand Marketing Academy (ANZMAC)
Australian Marketing Institute (AMI)
Academy of Marketing Science (AMS)

LinkedIn profile


Teaching Interests

Consumer Behaviour
Marketing Management
Brand Management

Subjects and units currently teaching

MMK266 Consumer Behaviour
MMK101 Marketing

Knowledge areas

Consumer Behaviour
Structural Equation Modeling
Services Marketing
Non-Profit & Social Marketing


Research interests

Spirituality, Religiosity, and Marketing
Brand Personality
Prestige Fashion Brands
Branding in the Not-for-Profit Sector

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