Staff profile

Staff image

Dr Riza Casidy

Position: Senior Lecturer
Faculty or Division: Faculty of Business and Law
Department: BL Deakin Business School
Campus: Melbourne Burwood Campus
Phone: +61 3 924 43817 +61 3 924 43817
Email: riza.casidy@deakin.edu.au

Biography

Biography

Riza Casidy is a Senior Lecturer of Marketing at Deakin University. Riza graduated with 1st Class Honours in Marketing from Monash and was a recipient of the Australian Postgraduate Award (APA). He received his PhD from Monash University at the age of 24 and was one of the youngest PhD graduate at the University.

Riza Casidy's business experience includes marketing consulting in the education, services, and non-profit sector in Australasian region. He is accredited as a Certified Practicing Marketer (CPM) by the Australian Marketing Institute, of which he is also an Associate Member (AMAMI)

Riza's research has been published in leading marketing journals including the Journal of Retailing and Consumer Services, Journal of Strategic Marketing, Journal of Brand Management, and Marketing Intelligence & Planning amongst others. He is presently working on research projects looking at the impact of prestige perception on volunteering and donation behaviour. He also has other research projects looking at service failure and recovery, the effects of authentic assessments on student attitude, and the role of religion in digital piracy.


Qualifications

  • Bachelor of Commerce, Curtin University, 2004
  • Bachelor of Arts, 2006
  • Bachelor of Business (Honours), Monash University, 2006
  • Doctor of Philosophy, Monash University, 2009
  • Graduate Certificate of Higher Education, Swinburne Univ. of Technology, 2014


Affiliations

Australian and New Zealand Marketing Academy (ANZMAC)
Australian Marketing Institute (AMI)
Academy of Marketing Science (AMS)


LinkedIn profile

http://au.linkedin.com/pub/riza-casidy/1b/366/80b


Academic

Teaching Interests

Consumer Behaviour
Marketing Management
Brand Management


Subjects and units currently teaching

MMK266 Consumer Behaviour
MMK101 Marketing


Knowledge areas

Consumer Behaviour
Structural Equation Modeling
Branding
Services Marketing
Non-Profit & Social Marketing


Research

Research interests

Spirituality, Religion, and Marketing
Branding in the Not-for-Profit Sector
Brand Personality
Prestige Consumption
Service Failure and Recovery
Authentic Assessments


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