Staff profile

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Dr Sheila Nguyen

Position: Senior Lecturer
role description
Faculty or Division: Faculty of Business and Law
Department: Deakin Business School
Campus: Melbourne Burwood Campus
Phone: +61 3 92517179 +61 3 92517179


Biography summary

Dr Sheila Nguyen is the Director of the Master of Business (Sport Management) Program at Deakin University (Melbourne, Australia). She has had experience working with licensing/marketing (PGA Tour, USA), corporate consulting (William Morris Agency, Beverly Hills, USA), and she worked as part of the broadcasting team at the 2010 Asian Games (Guangzhou, China) with clients such as NHK, Al-Jazeera, KBS, and CCTV. Sheila is a member of Baseball Victoria's Board of Directors and is part of the Committee for Melbourne business leadership program. She passionately advocates for environmental leadership within the sport industry and its communities; Sheila is Leadership in Energy and Environmental Design (LEED) Green Associate certified (since 2011) and recently passed her National Australian Built Environment Rating System (NABERS) assessor exam.

Sheila is currently the Executive Director of Sports Environment Alliance (SEA), a not-for-profit organisation dedicated to leading, educating and empowering the sport industry and its partners in ecological consciousness.


  • Bachelor of Arts, Uni of Verm. & State Agri Col, 2001
  • Master of Education, Temple University, 2003
  • Graduate Certificate of Higher Education, Deakin University, 2009
  • Doctor of Philosophy in Sport Management, Florida State University, 2010

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Knowledge areas

Corporate Social Responsibility

Sport for Social Impact

Environmental Sustainability

Measurement/Survey Development and Research Design

Sport Business

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