Staff profile - Steve Ogden

Staff image

Dr Steve Ogden

Position: Lecturer
Faculty or Division: Faculty of Business and Law
Department: BL Deakin Business School
Campus: Melbourne Burwood Campus
Phone: +61 3 924 45021 +61 3 924 45021


Teaching Interests

  • Postgraduate Internship
  • Business Practicum


Research interests

  • Strategic marketing decision making
  • Sales promotion management
  • Promotional competitions
  • Supplier promotions in FMCG environments
  • Global retail and consumer trends
  • Supermarket retailing
  • Value retailing
  • Men and shopping



  • Ogden-Barnes, Stephen and Minahan, Stella (2006) The greydollarfella: an endangered species or a market opportunity?, Business horizons, vol. 49, no. 4, pp. 287-292, Elsevier Inc., New York, N.Y.

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