Staff profile - Steve Ogden-Barnes

Staff image

Mr Steve Ogden-Barnes

Position: Lecturer
Faculty or Division: Faculty of Business & Law
Department: Department of Management
Campus: Melbourne Burwood Campus
Phone: +61 3 92445021 +61 3 92445021
Email: s.ogdenbarnes@deakin.edu.au

Academic

Teaching Interests

  • Postgraduate Internship
  • Business Practicum


Research

Research interests

  • Strategic marketing decision making
  • Sales promotion management
  • Promotional competitions
  • Supplier promotions in FMCG environments
  • Global retail and consumer trends
  • Supermarket retailing
  • Value retailing
  • Men and shopping


Publications

Publications

  • Ogden-Barnes, Stephen and Minahan, Stella (2006) The greydollarfella: an endangered species or a market opportunity?, Business horizons, vol. 49, no. 4, pp. 287-292, Elsevier Inc., New York, N.Y.


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