Staff profile - Toija Cinque

Dr Toija Cinque

Position: Senior Lecturer
role description
Faculty or Division: Faculty of Arts and Education
Department: SCCA Arts & Ed
Campus: Melbourne Burwood Campus
Phone: +61 3 925 17470 +61 3 925 17470



Toija Cinque is a Senior Lecturer in Screen and Design at Deakin University, Australia. Cinque has written widely on various aspects of screen use, its audiences and reception. She is on the editorial Board for the journal New Scholar: An International Journal of the Humanities, Creative Arts and Social Sciences. Her teaching areas include communications institutions and industries, media texts and audiences, and the new media. Cinque’s main research interest lies in extending the limits of conventional media studies; exploring the intersections between social media, legacy media and communications with other studies in history, celebrity, statistics, privacy and surveillance, public policy, media law and economics. Toija Cinque's recent works include Changing Media Landscapes: Visual Networking and Communication, Digital Media and Everyday Life, both for Oxford University Press in 2015, and Enchanting David Bowie (co-authored with Christopher Moore and Sean Redmond) for Bloomsbury, 2015.

Biography summary

Toija Cinque (PhD Monash University – Media and Communications) is a Senior Lecturer in Screen and Design; Course Coordinator (Digital Media) in the School of Communication and Creative Arts at Deakin University, and; Convenor of the Persona, Celebrity, Publics (PCP) Research Group.

She has written widely on internet use, is on the editorial Board for 'New Scholar: An International Journal of the Creative Arts, Social Sciences and Humanities' and her recently published work (2015) is 'Changing Media Landscapes: Visual Networking' for Oxford University Press, South Melbourne, 2015.

Her research and teaching areas include communications and media policy; cultural studies; Internet use and regulation; television studies; critical enquiry into issues in screen media and communication; stardom and celebrity; audiences and reception.

Toija Cinque's forthcoming works include: 'Turn to Face the Strange: The Fandom of David Bowie', Palgrave with Sean Redmond, and; Cinque, T and Redmond, S, Special guest-edited In Focus section of 'Cinema Journal'


  • Doctor of Philosophy, Monash University, 2007
  • Graduate Certificate of Higher Education, Deakin University, 2012

Career highlights

I was invited to the U.S. Consulate General Melbourne to attend and contribute to a session on Innovation and eDiplomacy: The importance of internet freedom and the use of technology to enhance international affairs on 1 April 2011.



IASPM | International Association for the Study of Popular Music

Personal website


Teaching Interests

  • Digital Media
  • Internet Use and Regulation
  • Television and Radio Broadcasting
  • Public Broadcasting in Australia
  • Digital Television Futures
  • Communications Institutions and Industries
  • Communications and Media Policy

Subjects and units currently teaching

ACO411 Communications Concepts (Honours)

ALC105  Media Culture and Technological Transformations: Living in the Digital Age

ALC303 Media Research Practices

AFC703 Fractured TV: : Audiences, Formats, Technology and Regulation.

Knowledge areas

Digital Media, Digital Surveillance, Screen studies and Digital Audiences, Celebrity and Stardom, Cultural Studies, SMA Research Methods.

Conferences and seminars

  1. 'Idols and reality: The prophet returns proselytising the socio-political in art and life', in a pre-constituted panel entitled Enchanting David Bowie. Celebrity Studies Journal Conference
    June 19-21, Royal Holloway, University of London, 2014.
  2. ‘Adapting to Political, Social and Technological Change: ‘Public Value’ in Australian PSM’ will be presented at the 6th RIPE (Re-Visionary Interpretations of the Public Enterprise) conference in Sydney in September 2012.
  3. ‘Visual Networking: Australia’s Media Landscape’, Managing the Media: Policy, Regulation and Engagement. The Four Round International Conference in Communications and Media, Communication University of China, Hong Kong Baptist University, Monash University, Seoul National University. Monash University, Caulfield Campus, 11-13 April 2012.
  4. ‘Visual Networking: Keeping Television on the Box ‘, Communications Research Policy Forum, Sydney. 7-8 November 2011.
  5. ‘Educating Generation Next’, Media, Democracy & Change; Refereed Proceedings of the Australian and New Zealand Communications Association Annual Conference, Canberra, 2010.
  6. ‘A New Screen Face for Public Service Broadcasting’, Communication, Creativity and Global Citizenship: Refereed Proceedings of the Australian and New Zealand Communications Association Annual Conference, Brisbane, 8-10 July 2009.
  7. 'The Role of Australia's Public Broadcasters in Development and Democracy'. The Ninth International Women in Asia (WIA) Conference: Transition and Interchange. University of Queensland, 29 September - 1 October 2008.
  8. 'The Future of Television is Outside the Box'. Media, Communications and Public Speech, 2008 Conference of the CMCLCentre for Media and Communications Law. University of Melbourne Law School, 20 21 November 2008.
  9. 'The ABC and SBS Online: From Portal to Vortal'. Australian New Zealand Communication Associations Annual Conference on Communication, Civics, Industry. University of Melbourne, 5-7 July 2007.
  10. 'The Impact of Globalisation on Cultural Policies: A Call for Universal Social Responsibility'. 2nd International Conference on New Directions in the Humanities. Monash University Prato Campus, Italy, 20-23 July 2004.
  11. 'Custodians for the Future: Media, Art and Cultural Policy in Australia', 7th European Association for Studies on Australia, University of Aveiro, Portugal, 23-27 September 2003.

Media appearances

Appearances on News Breakfast Early: ABC TV and SBS News (TV and Radio in Melbourne); Various radio interviews.


Research projects

The Quantified Self in the Age of Radical Transparency

Project Summary
Australia’s technological climate is evolving and changes with the growth of personal and industrial data collection, data sharing as well as increased self-tracking practices using social media (such as tablets and smart phones) linked to wearable devices (such as Fitbits). Considering that technological devices are embedded in childhood development and can be found in the social, educational and familial settings, a greater understanding of children’s growing interaction with wearable options would allow for early informed and appropriate decision-making. This project will increase public knowledge about how these changes affect the cultural, social and emotional lives of Australians. In advancing knowledge and public policy relating to Risk Alleviating Strategies (RAS) this project will inform citizens, especially parents, about the pressures and opportunities occasioned by reconfiguring social connection.

Research interests

  • Screens     
  • Social Media
  • Media and Television Studies
  • Stardom and Celebrity Studies
  • The Quantified Self and Social Media Analytics
  • Cultural Studies
  • Audiences and Reception Studies

Research groups

Deakin Motion.Lab (ASsociate Memeber)

Melbourne Screen Studies Group

Person, Celebrity, Publics research group

Research page



Cinque’s most recent works include the co-authored book Communication, Digital Media and Everyday Life (2nd edition) and the sole authored book Changing Media Landscapes: Visual Networking, both published by Oxford University Press and forthcoming in 2015 and the co-edited Enchanting David Bowie for Bloomsbury in 2015. She is an editor for New Scholar: An International Journal of the Humanities, Creative Arts and Social Sciences

Link to publications

Page custodian: External Relations Group
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