Staff profile - Wayne Binney

Staff image

Aprof Wayne Binney

Position: Associate Professor
Faculty or Division: Faculty of Business & Law
Department: Department of Marketing
Campus: Melbourne Burwood Campus
Phone: +61 3 92445540 +61 3 92445540



  • Australian New Zealand Marketing Academy (ANZMAC)
  • Academy of Marketing (AM)
  • Academy of Marketing Science (AMS)
  • Founding Board Member, Australian Association for Social Marketing (AASM)
  • Invited Expert, Sustainability and Environment Advisory Committee, Brimbank City Council


Teaching Interests

  • Marketing Management


Awards and prizes

  • National Finalist, Lecturer of the Year Award (UniJobs) (2008 - 2009)
  • Best Paper Award, World Social Marketing Conference, Brighton, UK (2008)
  • Wiley Outstanding Researcher Award at International Nonprofit and Social Marketing Conference (2007)


Research interests

  • Corporate social responsibility
  • Social marketing
  • Sustainability in marketing and management
  • Scholarship of university teaching and learning

Research page



  • Brennan, Linda, Zuleyka Zevallos, Wayne Binney, (2011), Vulnerable consumers and debt: Can social marketing assist? Australasian Marketing Journal. 19, (3) , 203-211
  • Brennan, Linda, Wayne Binney, Janelle McCrohan, Narelle Lancaster, 2011, Implementation of environmental sustainability in business: Suggestions for improvement, Australasian Marketing Journal, 19, 52-57.
  • Binney, Wayne, Linda Brennan, 2011, Introduction to special section on non-profit and social marketing, Australasian Marketing Journal, 19, 41-42.
  • Brennan, Linda and Wayne Binney, 2010, Fear, guilt and shame in social marketing, Journal of Business Research, 63, (2), 140-146. (Currently included in the list of the 25 most cited articles in JBR)
  • Brennan, Linda and Wayne Binney, 2008, Concepts in conflict: Social marketing and sustainability, Journal of Nonprofit & Public Sector Marketing, 20 (2), 261-282.
  • Dann, Stephen, Phillip Harris, Gillian Sullivan-Mort, Marie-Louise Fry and Wayne Binney, 2007, Reigniting the fire: A contemporary research agenda for social, political and nonprofit marketing, Journal of Public Affairs, 7, 291-304.
  • Binney, Wayne, John Hall and Peter Oppenheim, 2006, The nature and influence of motivation within the MOA framework Implications for social marketing. International Journal Non-Profit Voluntary Sector Marketing, 11, 289-301.

Page custodian: External Relations Group
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