Research Services Division

Deakin Research

Research Output for Frank Alpert

Note: The 2012, 2013, 2014 publications have not been audited.

Jump to: Publications | Grants and Consultancies | HDR completions

Frank Alpert may be from another institution or only recently joined Deakin University.

Publications

2007 External

McDonald, Heath and Alpert, Frank* (2007) Who are "innovators" and do they matter?: A critical review of the evidence supporting the targeting of “innovative” consumers, Marketing intelligence & planning, vol. 25, no. 5, pp. 421-435, Emerald Group Publishing Limited, London, England [C1]
ERA journal ID: 19845 – Scopus EID: 2-s2.0-34547203508
Citation counts: Scopus - 5
DRO entry for this publication

2006 External

McDonald, Heath and Alpert, Frank* (2006) Predicting consumer innovative behavior using alternative theories and likelihood measures: a longitudinal study, in Grewal, Dhruv; Levy, Michael and Krishnan, R. (eds), 2006 AMA Educators' proceedings: enhancing knowledge development in marketing, pp. 147-149, American Marketing Association, Chicago, Ill. [E1]
DRO entry for this publication

2003 External

Vieceli, Julian and Alpert, Frank* (2003) Conceptualising brand salience using memory theory, Australasian journal of market research, vol. 11, no. 2, pp. 32-38, Market Research Society of Australia, North Sydney, N.S.W. [C1]
ERA journal ID: 40427 – Scopus EID: Not tagged
DRO entry for this publication

2002 External

Vieceli, Julian and Alpert, Frank* (2002) Redefining brand salience using memory theory and implications for measurement, in Shaw, Robin; Adam, Stewart and McDonald, Heath (eds), ANZMAC 2002 : conference proceedings, pp. 2511-2519, Deakin University, Geelong, Vic. [E1]
DRO entry for this publication

2001 External

McDonald, Heath and Alpert, Frank* (2001) Using the juster scale to predict adoption of an innovative product, in Chetty, Sylvie and Collins, Brett (eds), Proceedings of the Australian and New Zealand Marketing Academy Conference 2001., pp. 1-8, Australian and New Zealand Academy of Marketing, Auckland, N.Z. [E1]
DRO entry for this publication

2000 External

McDonald, H. and Alpert, F.* (2000) A Broadened Situational Framework: Transient Versus Enduring Situational Factors, in Aron O'Cass (ed.), ANZMAC 2000: Australian and New Zealand Marketing Academy Conference, pp. 793-798, Australian and New Zealand Marketing Academy, Gold Coast, Queensland [E1]
no DRO entry yet for this publication

1999 External

McDonald, H. and Alpert, F.* (1999) Are Innovators Worth Indentifying?, in Cadeaux & Uncles (eds), Australia and New Zealand Marketing Academy 1999, pp. 1-9, Australia and New Zealand Marketing Academy, Sydney [E1]
no DRO entry yet for this publication

Grants and Consultancies

No grants and/or consultancies found or audited – the 2014 HERDC financial return has not been completed or loaded as yet.

Higher Degree by Research Completions supervised by Frank Alpert

No completions found or audited.

Legend:
* Not a member of Deakin University at time of output.

DRO to publications collection last synchronised: Thursday 27th November 2014 10:04pm

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23rd July 2011