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Deakin Research

Research Output for William O. Bearden

Note: The 2012, 2013, 2014, 2015 publications have not been audited.

Jump to: Publications | Grants and Consultancies | HDR completions

William O. Bearden may be from another institution or only recently joined Deakin University.


2009 External

Manning, Kenneth C.*, Bearden, William O.* and Tian, Kelly* (2009) Development and validation of the Agents' Socially Desirable Responding (ASDR) scale, Marketing letters, vol. 20, no. 1, pp. 31-44, Springer New York, New York, N. Y. [C1.1]
ERA journal ID: 19846 – Scopus EID: Not tagged
Citation counts: Thomson - 1
DRO entry for this publication

2002 External

Tian, Kelly Tepper* and Bearden, William O.* (2002) Distinguishing consumers' need for uniqueness from individuation and general need for uniqueness, in Woodside, Arch G. and Moore, Ellen M. (eds), Essays by distinguished marketing scholars of the Society for Marketing Advances, pp. 171-198, JAI, Amsterdam, The Netherlands [B1.1]
DRO entry for this publication

2001 External

Tian, Kelly Tepper*, Bearden, William O.* and Hunter, Gary L.* (2001) Consumers' need for uniqueness : scale development and validation, Journal of consumer research, vol. 28, no. 1, pp. 50-66, University of Chicago Press, Chicago, Ill. [C1.1]
ERA journal ID: 19812 – Scopus EID: 2-s2.0-0035540365
Citation counts: Scopus - 188, Thomson - 128
DRO entry for this publication

Grants and Consultancies

No grants and/or consultancies found or audited – the 2014 HERDC financial return has not been completed or loaded as yet.

Higher Degree by Research Completions supervised by William O. Bearden

No completions found or audited.

* Not a member of Deakin University at time of output.

DRO to publications collection last synchronised: Wednesday 27th May 2015 10:04pm

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4th May 2015