Research Output for William O. Bearden
Note: The 2012, 2013 publications have not been audited.
Jump to: Publications | Grants and Consultancies | HDR completions
William O. Bearden may be from another institution or only recently joined Deakin University.
Publications
2009 External
Manning, Kenneth C.*, Bearden, William O.* and Tian, Kelly* (2009) Development and validation of the Agents' Socially Desirable Responding (ASDR) scale, Marketing letters, vol. 20, no. 1, pp. 31-44, Springer New York, New York, N. Y. [C1.1]
ERA journal ID: 19846 – Scopus EID: Not taggedDRO entry for this publication
2002 External
Tian, Kelly Tepper* and Bearden, William O.* (2002) Distinguishing consumers' need for uniqueness from individuation and general need for uniqueness, in Woodside, Arch G. and Moore, Ellen M. (eds), Essays by distinguished marketing scholars of the Society for Marketing Advances, pp. 171-198, JAI, Amsterdam, The Netherlands [B1.1]
2001 External
Tian, Kelly Tepper*, Bearden, William O.* and Hunter, Gary L.* (2001) Consumers' need for uniqueness : scale development and validation, Journal of consumer research, vol. 28, no. 1, pp. 50-66, University of Chicago Press, Chicago, Ill. [C1.1]
ERA journal ID: 19812 – Scopus EID: 2-s2.0-0035540365
Citation counts:Scopus - 129,
Thomson - 129
Grants and Consultancies
No grants and/or consultancies found or audited – the 2012 HERDC financial return has not been completed or loaded as yet.
Higher Degree by Research Completions supervised by William O. Bearden
No completions found or audited.
- Legend:
- * Not a member of Deakin University at time of output.
DRO to publications collection last synchronised: Sunday 19th May 2013 10:04pm
