Research Output for David Bednall
Note: The 2012, 2013 publications have not been audited.
Jump to: Publications | Grants and Consultancies | HDR completions
Publications
2012 School of Management and Marketing
Bednall, David, Gendall, Phillip*, Hoek, Janet* and Downes, Stephen* (2012) Color, champagne, and trademark secondary meaning surveys : devilish detail, Trademark reporter, vol. 102, no. 4, pp. 967-1013, International Trademark Association, New York, N. Y. [C1]
ERA journal ID: Not matching ERA journal listDRO entry for this publication
Bednall, David Hugh, Valos, Michael, Adam, Stewart and McLeod, Colin* (2012) Getting generation Y to attend : friends,interactivity and half-time entertainment, Sport management review, vol. 15, no. 1, pp. 80-90, Elsevier, Oxford, England [C1]
ERA journal ID: 33023 – Scopus EID: 2-s2.0-0344586813
Citation counts:Scopus - 1
2011 School of Management and Marketing
Schiffman, Leon*, Bednall, David, O'Cass, Aron*, Paladino, Angela*, D'Alessandro, Steven* and Kanuk, Leslie* (2011) Consumer behaviour, Pearson Australia, French Forest, N.S.W. [A3]
Will, Frank, Davidson, James Nicholas, Couchman, Paul and Bednall, David (2011) Tomorrow’s car – for today’s people : can tilting three wheeled vehicles be a solution for the problems of today and the future?, SAE international journal of engines, pp. 1-14, S A E Inc., Warrendale, Pa. [C1]
ERA journal ID: 3550 – Scopus EID: Not taggedBednall, David (2011) It's about us : Collaboration in the ECRM, in Unknown (ed.), ECRM 2011 : Proceedings of the 10th European Conference on Research Methodolog for Business and Management Studies, pp. 1-10, ECRM, Caen, France [E1]
Hurst, Neville, Reed, Richard and Bednall, David (2011) Mandatory residential energy efficiency rating : how are marketers likely to respond?, in MacCarthy, Martin and Sanders, Dale (eds), ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, pp. 1-6, ANZMAC, Perth W. A. [E1]
Bednall, David, Ashwin, Marie* and Hirst, Alan* (2011) Trademarking color : the role of survey evidence, in unknown (ed.), Proceedings of the 15th Biennial World Marketing Congress, Academy of Marketing Science, Reims, France [E3]
2010 School of Management and Marketing
Bednall, David, Adam, Stewart and Plocinski, Katrine* (2010) Ethics in practice : using compliance techniques to boost telephone response rates, International journal of market research, vol. 52, no. 2, pp. 155-168, World Advertising Research Center Ltd., Oxon, England [C1]
ERA journal ID: 19796 – Scopus EID: 2-s2.0-77951067046
Citation counts:Thomson - 1
Hirst, Alan*, Ashwin, Marie*, Bednall, David, Icoz, Ohran* and Bjorling, MaxMikael* (2010) A preliminary investigation into the phenomenon of social networking sites in Europe and its impact upon generation Y, Journal of retail marketing management research, vol. 2, no. 2, pp. 1-11, University of Hertfordshire Business School, Dept. of Marketing & Enterprise, Hatfield, England [C1]
ERA journal ID: Not matching ERA journal listValos, Michael John and Bednall, David H. B. (2010) The alignment of market research with business strategy and CRM, Journal of strategic marketing, vol. 18, no. 3, pp. 187-199, Routledge, Abingdon, England [C1]
ERA journal ID: 19840 – Scopus EID: 2-s2.0-77954164892
Citation counts:2009 School of Management and Marketing
Adam, Stewart, Vocino, Andrea and Bednall, David (2009) The world wide web in modern marketing's contribution to organisational performance, Marketing intelligence & planning, vol. 27, no. 1, pp. 7-24, MCB University Press, Bradford, England [C1]
ERA journal ID: 19845 – Scopus EID: 2-s2.0-59949097846
Citation counts:Bednall, David, Lichtenstein, Sharman and Adam, Stewart (2009) Integration of market research and customer analytics : a study of CRM manager perspectives, in Tojib, Dewi (eds), ANZMAC 2009 : Sustainable management and marketing conference, pp. 1-9, Monash University, Melbourne, Vic. [E1]
Bednall, David, Hirst, Alan*, Ashwin, Marie*, Icoz, Orhan*, Hulten, Bertil* and Bednall, Timothy* (2009) Social networking, social harassment and social policy, in Tojib, Dewi (eds), ANZMAC 2009 : Sustainable management and marketing conference, pp. 1-8, Monash University, Melbourne, Vic. [E1]
Hirst, Alan*, Bednall, David, Ashwin, Marie* and Icoz, Orhan* (2009) The use and abuse of online social network sites by Gen Y in the EU : Can marketing make a difference?, in Unknown (ed.), ICBME 2009 : Proceedings of the 5th International Conference on Business, Management and Economics, Yasar University, Izmir, Turkey [E1]
2008 School of Management and Marketing
Lichtenstein, Sharman, Bednall, David and Adam, Stewart (2008) Marketing research and customer analytics : interfunctional knowledge integration, International journal of technology marketing, vol. 3, no. 1, pp. 81-96, Inderscience publishers, Olney, England [C1]
ERA journal ID: 41317 – Scopus EID: Not taggedAdam, Stewart, Bednall, David and Featherstone, Mike* (2008) The web in marketing : information cue usage in two commercial domains, in Spanjaard, Daniela; Denize, Sara and Sharma, Neeru (eds), ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat, pp. 1-6, Promaco Conventions, Canning Bridge, W.A. [E1]
McQuilken, Lisa and Bednall, David (2008) Service recovery in a service guarantee context, in Spanjaard, Daniela; Denize, Sara and Sharma, Neeru (eds), ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat, pp. 1-8, Promaco Conventions, Canning Bridge, W.A. [E1]
Bednall, David, Oppewal, Harmen* and Ringer, Allison (2008) The multidimensionality of fit from a cause-related marketing perspective, INFORMS 2008 : Abstracts of the 30th Annual Marketing Science Conference, p. 83, University of British Columbia, Vancouver, B.C. [E3]
2007 School of Management and Marketing
McQuilken, Lisa and Bednall, D. (2007) Justice-based service recovery in a service guarantee context, Journal of the international society of business disciplines, vol. 3, no. 1, pp. 76-89, International Society of Business Disciplines, Maryville, MO [C1]
ERA journal ID: Not matching ERA journal listValos, Michael J., Bednall, David H.B. and Callaghan, Bill* (2007) The impact of Porter's strategy types on the role of market research and customer relationship management, Marketing intelligence & planning, vol. 25, no. 2, pp. 147-156, Emerald Group Publishing, Bingley, England [C1]
ERA journal ID: 19845 – Scopus EID: 2-s2.0-33947417186
Citation counts:Bednall, David, Montagu, Kimble* and Totten, Jeff* (2007) Minding your mobile manners : a cross-national comparison, in Dall'Olmo Riley, Francesca; Lomax, Wendy and Robinson, Helen (eds), AM 2007 : Marketing theory into practice : 2007 Academy of Marketing Conference, pp. 1-13, Kingston Business School, Surrey, England [E1]
Bednall, David, Adam, Stewart and Lichtenstein, Sharman (2007) Customer analytics and marketing research : antithesis and synthesis, in Unknown (ed.), ANZMAC 2007 : 3Rs, reputation responsibility relevance, pp. 180-187, University of Otago, School of Business, Dept. of Marketing, Dunedin, New Zealand [E1]
McQuilken, Lisa, Vocino, Andrea and Bednall, David (2007) The influence of procedural and interactional justice, and disconfirmation on customers post recovery satisfaction evaluations, in Thyne, Maree; Deans, Kenneth R. and Gnoth, Juergen (eds), ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, School of Business, Dept. of Marketing, Dunedin, N.Z. [E1]
Bednall, David, Laochumnanvanit, Krongjit* and Oppewal, Harmen* (2007) Consumer responses to free service trial offers, INFORMS 2007 : Marketing Science Conference, p. 80, Singapore Management University, Singapore [L3]
2006 School of Management and Marketing
Bednall, David H.B., Valos, Michael J., Callaghan, Bill* and Brennan, Linda* (2006) The research buyer's perspective of market research effectiveness, Australasian journal of market & social research, vol. 14, no. 1, pp. 33-45, Australian Market & Social Research Society, Glebe, N.S.W. [C1]
ERA journal ID: 40427 – Scopus EID: Not taggedBrennan, Linda*, Callaghan, Bill*, Valos, Michael and Bednall, David (2006) In search of a future strategy for market research services : clients' views on market research suppliers, Canadian journal of marketing research, vol. 23, no. 1, pp. 9-18, Marketing Research and Intelligence Association, Toronto, Canada [C1]
ERA journal ID: 31171 – Scopus EID: Not taggedPlocinski, Katrine, Bednall, David H.B. and Adam, Stewart (2006) Managing contactability in telephone surveys, Australasian journal of market & social research, vol. 14, no. 1, pp. 4-13, Australian market & social research society, Melbourne,Vic [C1]
ERA journal ID: 40427 – Scopus EID: Not taggedAdam, Stewart, Bednall, David and Fitzgerald, David (2006) An exploration of the marketing readiness of websites, in Ali, Yunus and van Dessel, Maria (eds), ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, pp. 1-7, Queensland University of Technology, School of Advertising, Marketing and Public Relations, Brisbane, Qld. [E1]
McQuilken, Lisa and Bednall, David (2006) Justice-based service recovery in a service guarantee context, International Society of Business Disciplines Conference, p. 1 [L3]
2005 School of Management and Marketing
Schiffman, Leon*, Bednall, David, O'Cass, A.*, Paladino, A.* and Kanuk, L.* (2005) Consumer behaviour, Pearson Education Australia, Frenchs Forest, N.S.W. [A3]
Ringer, Allison* and Bednall, David (2005) Research based Guidelines for telephone surveys in the Australian Market and Social Research Industry, Australian Market and Social Research Society and Association of Market Research Society & Association of Market Research Organisations [A6]
Bednall, David, Huynh, Kim and Alford, Geoff* (2005) Client's evaluation of market research reports, Canadian journal of marketing research, vol. 22, no. 1, pp. 50-59, Marketing Research and Intelligence Association, Toronto, Canada [C1]
ERA journal ID: 31171 – Scopus EID: Not taggedBednall, David and Valos, Michael (2005) Marketing research performance and strategy, International journal of productivity and performance management, vol. 54, no. 5-6, pp. 438-450, Emerald, Bingley, England [C1]
ERA journal ID: 19353 – Scopus EID: 2-s2.0-23444440841
Citation counts:Laochumnanvanit, Krongjit* and Bednall, David H. B. (2005) Consumers' evaluation of free service trial offers, Academy of marketing science review, vol. 11, pp. 1-13, Academy of Marketing Science, Vancouver, Canada [C1]
ERA journal ID: 19785 – Scopus EID: Not taggedValos, Michael J and Bednall, David H. B. (2005) Market research effectiveness : the effects of organisational structure, resource allocation and strategic type, Australasian journal of market & social research, vol. 13, no. 2, pp. 11-27, Australian Market & Social Research Society, Glebe, N.S.W. [C1]
ERA journal ID: 40427 – Scopus EID: Not taggedAdam, Stewart and Bednall, David (2005) The influence of marketing logistics networks on organisational performance in Australia and New Zealand, in Troilo, Gabriele (eds), Rejuvenating Marketing : contamination, innocation, integration. Proceedings of the 34th EMAC conference, pp. 1-7, University Bocconi, Milan, Italy [E1]
Bednall, David and Valos, Michael (2005) Market research effectiveness and strategy : the buyer's perspective, in Ghallachoir, Kate (eds), Marketing : Building Business, Shaping Society. Proceedings of the 2005 Academy of Marketing Conference, pp. 1-12, Westburn Publishers, Helensburgh, Scotland [E1]
Moore, Carolyn A., Bednall, David and Adam, Stewart (2005) Genre, gender and interpretation of movie trailers an exploratory study, in Purchase, Sharon (eds), ANZMAC 2005 : Broadening the boundaries, conference proceedings, pp. 124-130, ANZMAC, Dunedin, N.Z. [E1]
Ringer, Allison*, Oppewal, Harmen* and Bednall, David (2005) Cause-related marketing : an extension of the congruity concept, in Purchase, Sharon (eds), ANZMAC 2005 : Broadening the boundaries, conference proceedings, pp. 198-206, University of Western Australia, School of Business, Perth, W.A. [E1]
2004 School of Management and Marketing
Bednall, David and Hall, D. (2004) Interviewer experience, vocal skills and the recruitment of telephone survey respondents, Australasian journal of market research, vol. 12, no. 1, pp. 41-52, Market Research Society of Australia, Glebe, N.S.W. [C1]
ERA journal ID: 40427 – Scopus EID: Not taggedBednall, David, Plocinski, Katrine M. and Adam, Stewart (2004) Response rates in telephone surveys: managing contactability, in Wiley, Jim and Thirkell, Peter (eds), ANZMAC 2004 : marketing accountabilities and responsibilities, Wellington, 29 November-1 December 2004 : proceedings, ANZMAC, Wellington, N.Z. [E1]
Bednall, David and Valos, Michael (2004) Market research performance and strategy, in Neely, A. (eds), Performance measurement and management: public and private: papers from the fourth international conference on performance measurement and management, pp. 99-106, Centre for Business Performance, Cranfield School of Management, Cranfield, England [E1]
Bednall, David, Valos, Michael and Callaghan, Bill* (2004) Management of the market research function in client firms, in Bernhardt, Ken (eds), 2004 AMA Educators' proceedings: enhancing knowledge development in marketing, pp. 185-193, American Marketing Association, Boston, Mass. [E1]
Bednall, David, Totten, Jeff W.* and Lipscomb, Thomas J.* (2004) Mobile phone etiquette: a cross-national comparison, in Wiley, Jim and Thirkell, Peter (eds), ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, ANZMAC, Dunedin, N.Z. [E1]
Plocinski, Katrine M. and Bednall, David (2004) Managing respondent co-operation in Australian telephone research, in Wiley, Jim and Thirkell, Peter (eds), ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, ANZMAC, Dunedin, N.Z. [E1]
Valos, Michael, Bednall, David and Callaghan, Bill* (2004) Differences between differentiators and cost leaders in market research and internal CRM usage, in Wiley, Jim and Thirkell, Peter (eds), ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, pp. 1-8, ANZMAC, Dunedin, N.Z. [E1]
Valos, Michael, Bednall, David and Callaghan, Bill* (2004) Differences in the role of market research and internal CRM according to strategy type, in Wiley, Jim and Thirkell, Peter (eds), ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, pp. 1-8, ANZMAC, Dunedin, N.Z. [E1]
Bednall, David (2004) The relationship between firm strategy and the use of market research, AMI 2004 : Winning strategies for your business, p. 32, Australian Marketing Institute, Melbourne, Vic. [L3]
Plocinski, Katrine* and Bednall, David (2004) The management of telephone survey response relates in Australian market research agencies, AMSRS 2004 : Adaptation, pp. 55-56, Melbourne, Vic. [L3]
2003 External
Tripodi, John A.*, Hirons, Martin*, Bednall, David* and Sutherland, Max* (2003) Cognitive evaluation : prompts used to measure sponsorship awareness, International journal of market research, vol. 45, no. 4, pp. 435-455, Market Research Society, London, England [C1.1]
ERA journal ID: 19796 – Scopus EID: 2-s2.0-0242491765
Citation counts:Valos, Michael and Bednall, David* (2003) The relationship between business unit strategy and the use of market research, in Kennedy, Rachel (eds), ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, pp. 1610-1616, ANZMAC, Dunedin, N.Z. [E1]
Grants and Consultancies
All years
Research Income - Industry and Other Funding - Australian
Valos, M, Worsley, A* and Bednall, D. Toddler Feeding Study [V.1]
- 2007: $10,000
Bednall, D, Valos, M, Moore, K and Adam, S*. Generation Y Leisure Decision Making: Sources of Influence [V.1]
- 2006: $26,631
Higher Degree by Research Completions supervised by David Bednall
2012
Stephen Ogden-Barnes
Doctor of Philosophy, Thesis entitled: Promotional Competitions: Management Decision-making in the Australian Consumer Marketplace.
School of Management and Marketing2009
Lisa Jane McQuilken
Doctor of Philosophy, Thesis entitled: Justice-based service recovery in a service guarantee context.
School of Management and Marketing2005
Stewart Adam
Doctor of Philosophy, Thesis entitled: The Role of the Web in Marketing and Organisational Performance.
Deakin Graduate School of Business
- Legend:
- * Not a member of Deakin University at time of output.
DRO to publications collection last synchronised: Thursday 23rd May 2013 10:04pm
