Research Services Division

Deakin Research

Research Output for David Bednall

Note: The 2012, 2013, 2014 publications have not been audited.

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Publications

2014 School of Management and Marketing

Bednall, David and Polonsky, Michael (2014) Consumer response to unit pricing for mobile telephony, Deakin University, School of Management and Marketing, Melbourne, Vic. [A6.1]
DRO entry for this publication

2013 School of Management and Marketing

Bednall, David, Spiers, Micaela, Ringer, Allison and Vocino, Andrea (2013) Response rates in Australian market research, Deakin University, School of Management and Marketing, Melbourne, Vic. [A6.1]
DRO entry for this publication

Bednall, David (2013) Expert marketing evidence, Expert evidence, pp. 1-86, Thomson Reuters, Pyrmont, NSW [B1]
DRO entry for this publication

Le, Huong, Bednall, David and Fujimoto, Yuka (2013) Ethnic consumers of the arts: extending the MAO model, in Christiansen, Bryan; Yıldız, Salih and Yıldız, Emel (eds), Transcultural marketing for incremental and radical innovation, pp. 78-95, IGI Global, Hershey, PA [B2]
DRO entry for this publication

2012 School of Management and Marketing

Bednall, David, Gendall, Phillip*, Hoek, Janet* and Downes, Stephen* (2012) Color, champagne, and trademark secondary meaning surveys : devilish detail, Trademark reporter, vol. 102, no. 4, pp. 967-1013, International Trademark Association, New York, N. Y. [C1]
ERA journal ID: Not matching ERA journal list
DRO entry for this publication

Bednall, David Hugh, Valos, Michael, Adam, Stewart and McLeod, Colin* (2012) Getting generation Y to attend : friends,interactivity and half-time entertainment, Sport management review, vol. 15, no. 1, pp. 80-90, Elsevier, Oxford, England [C1]
ERA journal ID: 33023 – Scopus EID: 2-s2.0-0344586813
Citation counts: Scopus - 1
DRO entry for this publication

2011 School of Management and Marketing

Schiffman, Leon*, Bednall, David, O'Cass, Aron*, Paladino, Angela*, D'Alessandro, Steven* and Kanuk, Leslie* (2011) Consumer behaviour, Pearson Australia, French Forest, N.S.W. [A3]
DRO entry for this publication

Will, Frank, Davidson, James Nicholas, Couchman, Paul and Bednall, David (2011) Tomorrow’s car – for today’s people : can tilting three wheeled vehicles be a solution for the problems of today and the future?, SAE international journal of engines, pp. 1-14, SAE International, Warrendale, Pa. [C1]
ERA journal ID: 3550 – Scopus EID: 2-s2.0-84877185590
DRO entry for this publication

Bednall, David (2011) It's about us : Collaboration in the ECRM, in Unknown (ed.), ECRM 2011 : Proceedings of the 10th European Conference on Research Methodology for Business and Management Studies, pp. 1-10, ECRM, Caen, France [E1]
DRO entry for this publication

Hurst, Neville, Reed, Richard and Bednall, David (2011) Mandatory residential energy efficiency rating : how are marketers likely to respond?, in MacCarthy, Martin and Sanders, Dale (eds), ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, pp. 1-6, ANZMAC, Perth W. A. [E1]
DRO entry for this publication

Bednall, David, Ashwin, Marie* and Hirst, Alan* (2011) Trademarking color : the role of survey evidence, in unknown (ed.), Proceedings of the 15th Biennial World Marketing Congress, Academy of Marketing Science, Reims, France [E3]
DRO entry for this publication

2010 School of Management and Marketing

Bednall, David, Adam, Stewart and Plocinski, Katrine* (2010) Ethics in practice : using compliance techniques to boost telephone response rates, International journal of market research, vol. 52, no. 2, pp. 155-168, World Advertising Research Center, Oxon, England [C1]
ERA journal ID: 19796 – Scopus EID: 2-s2.0-77951067046
Citation counts: Scopus - 1, Thomson - 2
DRO entry for this publication

Hirst, Alan*, Ashwin, Marie*, Bednall, David, Icoz, Ohran* and Bjorling, MaxMikael* (2010) A preliminary investigation into the phenomenon of social networking sites in Europe and its impact upon generation Y, Journal of retail marketing management research, vol. 2, no. 2, pp. 1-11, University of Hertfordshire Business School, Dept. of Marketing & Enterprise, Hatfield, England [C1]
ERA journal ID: Not matching ERA journal list
DRO entry for this publication

Valos, Michael John and Bednall, David H. B. (2010) The alignment of market research with business strategy and CRM, Journal of strategic marketing, vol. 18, no. 3, pp. 187-199, Routledge, Abingdon, England [C1]
ERA journal ID: 19840 – Scopus EID: 2-s2.0-77954164892
Citation counts: Scopus - 4
DRO entry for this publication

2009 School of Management and Marketing

Adam, Stewart, Vocino, Andrea and Bednall, David (2009) The world wide web in modern marketing's contribution to organisational performance, Marketing intelligence & planning, vol. 27, no. 1, pp. 7-24, MCB University Press, Bradford, England [C1]
ERA journal ID: 19845 – Scopus EID: 2-s2.0-59949097846
Citation counts: Scopus - 1
DRO entry for this publication

Bednall, David, Hirst, Alan*, Ashwin, Marie*, Icoz, Orhan*, Hulten, Bertil* and Bednall, Timothy* (2009) Social networking, social harassment and social policy, in Tojib, Dewi (eds), ANZMAC 2009 : Sustainable management and marketing conference, pp. 1-8, Monash University, Melbourne, Vic. [E1]
DRO entry for this publication

Bednall, David, Lichtenstein, Sharman and Adam, Stewart (2009) Integration of market research and customer analytics : a study of CRM manager perspectives, in Tojib, Dewi (eds), ANZMAC 2009 : Sustainable management and marketing conference, pp. 1-9, Monash University, Melbourne, Vic. [E1]
DRO entry for this publication

Hirst, Alan*, Bednall, David, Ashwin, Marie* and Icoz, Orhan* (2009) The use and abuse of online social network sites by Gen Y in the EU : Can marketing make a difference?, in Unknown (ed.), ICBME 2009 : Proceedings of the 5th International Conference on Business, Management and Economics, Yasar University, Izmir, Turkey [E1]
DRO entry for this publication

2008 School of Management and Marketing

Lichtenstein, Sharman, Bednall, David and Adam, Stewart (2008) Marketing research and customer analytics : interfunctional knowledge integration, International journal of technology marketing, vol. 3, no. 1, pp. 81-96, Inderscience publishers, Olney, England [C1]
ERA journal ID: 41317 – Scopus EID: Not tagged
DRO entry for this publication

Adam, Stewart, Bednall, David and Featherstone, Mike* (2008) The web in marketing : information cue usage in two commercial domains, in Spanjaard, Daniela; Denize, Sara and Sharma, Neeru (eds), ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat, pp. 1-6, Promaco Conventions, Canning Bridge, W.A. [E1]
DRO entry for this publication

McQuilken, Lisa and Bednall, David (2008) Service recovery in a service guarantee context, in Spanjaard, Daniela; Denize, Sara and Sharma, Neeru (eds), ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat, pp. 1-8, Promaco Conventions, Canning Bridge, W.A. [E1]
DRO entry for this publication

Bednall, David, Oppewal, Harmen* and Ringer, Allison (2008) The multidimensionality of fit from a cause-related marketing perspective, INFORMS 2008 : Abstracts of the 30th Annual Marketing Science Conference, p. 83, University of British Columbia, Vancouver, B.C. [E3]
DRO entry for this publication

2007 School of Management and Marketing

McQuilken, Lisa and Bednall, D. (2007) Justice-based service recovery in a service guarantee context, Journal of the international society of business disciplines, vol. 3, no. 1, pp. 76-89, International Society of Business Disciplines, Maryville, MO [C1]
ERA journal ID: Not matching ERA journal list
DRO entry for this publication

Valos, Michael J., Bednall, David H.B. and Callaghan, Bill* (2007) The impact of Porter's strategy types on the role of market research and customer relationship management, Marketing intelligence & planning, vol. 25, no. 2, pp. 147-156, Emerald Group Publishing, Bingley, England [C1]
ERA journal ID: 19845 – Scopus EID: 2-s2.0-33947417186
Citation counts: Scopus - 4
DRO entry for this publication

Bednall, David, Adam, Stewart and Lichtenstein, Sharman (2007) Customer analytics and marketing research : antithesis and synthesis, in Unknown (ed.), ANZMAC 2007 : 3Rs, reputation responsibility relevance, pp. 180-187, University of Otago, School of Business, Dept. of Marketing, Dunedin, New Zealand [E1]
DRO entry for this publication

Bednall, David, Montagu, Kimble* and Totten, Jeff* (2007) Minding your mobile manners : a cross-national comparison, in Dall'Olmo Riley, Francesca; Lomax, Wendy and Robinson, Helen (eds), AM 2007 : Marketing theory into practice : 2007 Academy of Marketing Conference, pp. 1-13, Kingston Business School, Surrey, England [E1]
DRO entry for this publication

McQuilken, Lisa, Vocino, Andrea and Bednall, David (2007) The influence of procedural and interactional justice, and disconfirmation on customers post recovery satisfaction evaluations, in Thyne, Maree; Deans, Kenneth R. and Gnoth, Juergen (eds), ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, School of Business, Dept. of Marketing, Dunedin, N.Z. [E1]
DRO entry for this publication

Bednall, David, Laochumnanvanit, Krongjit* and Oppewal, Harmen* (2007) Consumer responses to free service trial offers, INFORMS 2007 : Marketing Science Conference, p. 80, Singapore Management University, Singapore [L3]
DRO entry for this publication

2006 School of Management and Marketing

Bednall, David H.B., Valos, Michael J., Callaghan, Bill* and Brennan, Linda* (2006) The research buyer's perspective of market research effectiveness, Australasian journal of market & social research, vol. 14, no. 1, pp. 33-45, Australian Market & Social Research Society, Glebe, N.S.W. [C1]
ERA journal ID: 40427 – Scopus EID: Not tagged
DRO entry for this publication

Brennan, Linda*, Callaghan, Bill*, Valos, Michael and Bednall, David (2006) In search of a future strategy for market research services : clients' views on market research suppliers, Canadian journal of marketing research, vol. 23, no. 1, pp. 9-18, Marketing Research and Intelligence Association, Toronto, Canada [C1]
ERA journal ID: 31171 – Scopus EID: Not tagged
DRO entry for this publication

Plocinski, Katrine, Bednall, David H.B. and Adam, Stewart (2006) Managing contactability in telephone surveys, Australasian journal of market & social research, vol. 14, no. 1, pp. 4-13, Australian market & social research society, Melbourne,Vic [C1]
ERA journal ID: 40427 – Scopus EID: Not tagged
DRO entry for this publication

Adam, Stewart, Bednall, David and Fitzgerald, David (2006) An exploration of the marketing readiness of websites, in Ali, Yunus and van Dessel, Maria (eds), ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, pp. 1-7, Queensland University of Technology, School of Advertising, Marketing and Public Relations, Brisbane, Qld. [E1]
DRO entry for this publication

McQuilken, Lisa and Bednall, David (2006) Justice-based service recovery in a service guarantee context, International Society of Business Disciplines Conference, p. 1 [L3]
DRO entry for this publication

2005 School of Management and Marketing

Schiffman, Leon*, Bednall, David, O'Cass, A.*, Paladino, A.* and Kanuk, L.* (2005) Consumer behaviour, Pearson Education Australia, Frenchs Forest, N.S.W. [A3]
DRO entry for this publication

Ringer, Allison* and Bednall, David (2005) Research based Guidelines for telephone surveys in the Australian Market and Social Research Industry, Australian Market and Social Research Society and Association of Market Research Society & Association of Market Research Organisations [A6]
DRO entry for this publication

Bednall, David, Huynh, Kim and Alford, Geoff* (2005) Client's evaluation of market research reports, Canadian journal of marketing research, vol. 22, no. 1, pp. 50-59, Marketing Research and Intelligence Association, Toronto, Canada [C1]
ERA journal ID: 31171 – Scopus EID: Not tagged
DRO entry for this publication

Bednall, David and Valos, Michael (2005) Marketing research performance and strategy, International journal of productivity and performance management, vol. 54, no. 5-6, pp. 438-450, Emerald, Bingley, England [C1]
ERA journal ID: 19353 – Scopus EID: 2-s2.0-23444440841
Citation counts: Scopus - 4
DRO entry for this publication

Laochumnanvanit, Krongjit* and Bednall, David H. B. (2005) Consumers' evaluation of free service trial offers, Academy of marketing science review, vol. 11, pp. 1-13, Academy of Marketing Science, Vancouver, Canada [C1]
ERA journal ID: 19785 – Scopus EID: Not tagged
DRO entry for this publication

Valos, Michael J and Bednall, David H. B. (2005) Market research effectiveness : the effects of organisational structure, resource allocation and strategic type, Australasian journal of market & social research, vol. 13, no. 2, pp. 11-27, Australian Market & Social Research Society, Glebe, N.S.W. [C1]
ERA journal ID: 40427 – Scopus EID: Not tagged
DRO entry for this publication

Adam, Stewart and Bednall, David (2005) The influence of marketing logistics networks on organisational performance in Australia and New Zealand, in Troilo, Gabriele (eds), Rejuvenating Marketing : contamination, innocation, integration. Proceedings of the 34th EMAC conference, pp. 1-7, University Bocconi, Milan, Italy [E1]
DRO entry for this publication

Bednall, David and Valos, Michael (2005) Market research effectiveness and strategy : the buyer's perspective, in Ghallachoir, Kate (eds), Marketing : Building Business, Shaping Society. Proceedings of the 2005 Academy of Marketing Conference, pp. 1-12, Westburn Publishers, Helensburgh, Scotland [E1]
DRO entry for this publication

Moore, Carolyn A., Bednall, David and Adam, Stewart (2005) Genre, gender and interpretation of movie trailers an exploratory study, in Purchase, Sharon (eds), ANZMAC 2005 : Broadening the boundaries, conference proceedings, pp. 124-130, ANZMAC, Dunedin, N.Z. [E1]
DRO entry for this publication

Ringer, Allison*, Oppewal, Harmen* and Bednall, David (2005) Cause-related marketing : an extension of the congruity concept, in Purchase, Sharon (eds), ANZMAC 2005 : Broadening the boundaries, conference proceedings, pp. 198-206, University of Western Australia, School of Business, Perth, W.A. [E1]
DRO entry for this publication

2004 School of Management and Marketing

Bednall, David and Hall, D. (2004) Interviewer experience, vocal skills and the recruitment of telephone survey respondents, Australasian journal of market research, vol. 12, no. 1, pp. 41-52, Market Research Society of Australia, Glebe, N.S.W. [C1]
ERA journal ID: 40427 – Scopus EID: Not tagged
DRO entry for this publication

Bednall, David, Plocinski, Katrine M. and Adam, Stewart (2004) Response rates in telephone surveys: managing contactability, in Wiley, Jim and Thirkell, Peter (eds), ANZMAC 2004 : marketing accountabilities and responsibilities, Wellington, 29 November-1 December 2004 : proceedings, pp. 1-7, ANZMAC, Wellington, N.Z. [E1]
DRO entry for this publication

Bednall, David, Valos, Michael and Callaghan, Bill* (2004) Management of the market research function in client firms, in Bernhardt, Ken (eds), 2004 AMA Educators' proceedings: enhancing knowledge development in marketing, pp. 185-193, American Marketing Association, Boston, Mass. [E1]
DRO entry for this publication

Bednall, David and Valos, Michael (2004) Market research performance and strategy, in Neely, A. (eds), Performance measurement and management: public and private: papers from the fourth international conference on performance measurement and management, pp. 99-106, Centre for Business Performance, Cranfield School of Management, Cranfield, England [E1]
DRO entry for this publication

Bednall, David, Totten, Jeff W.* and Lipscomb, Thomas J.* (2004) Mobile phone etiquette: a cross-national comparison, in Wiley, Jim and Thirkell, Peter (eds), ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, ANZMAC, Dunedin, N.Z. [E1]
DRO entry for this publication

Plocinski, Katrine M. and Bednall, David (2004) Managing respondent co-operation in Australian telephone research, in Wiley, Jim and Thirkell, Peter (eds), ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, ANZMAC, Dunedin, N.Z. [E1]
DRO entry for this publication

Valos, Michael, Bednall, David and Callaghan, Bill* (2004) Differences between differentiators and cost leaders in market research and internal CRM usage, in Wiley, Jim and Thirkell, Peter (eds), ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, pp. 1-8, ANZMAC, Dunedin, N.Z. [E1]
DRO entry for this publication

Valos, Michael, Bednall, David and Callaghan, Bill* (2004) Differences in the role of market research and internal CRM according to strategy type, in Wiley, Jim and Thirkell, Peter (eds), ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, pp. 1-8, ANZMAC, Dunedin, N.Z. [E1]
DRO entry for this publication

Bednall, David (2004) The relationship between firm strategy and the use of market research, AMI 2004 : Winning strategies for your business, p. 32, Australian Marketing Institute, Melbourne, Vic. [L3]
DRO entry for this publication

Plocinski, Katrine* and Bednall, David (2004) The management of telephone survey response relates in Australian market research agencies, AMSRS 2004 : Adaptation, pp. 55-56, Melbourne, Vic. [L3]
DRO entry for this publication

2003 External

Tripodi, John A.*, Hirons, Martin*, Bednall, David* and Sutherland, Max* (2003) Cognitive evaluation : prompts used to measure sponsorship awareness, International journal of market research, vol. 45, no. 4, pp. 435-455, Market Research Society, London, England [C1.1]
ERA journal ID: 19796 – Scopus EID: 2-s2.0-0242491765
Citation counts: Scopus - 27
DRO entry for this publication

Valos, Michael and Bednall, David* (2003) The relationship between business unit strategy and the use of market research, in Kennedy, Rachel (eds), ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, pp. 1610-1616, ANZMAC, Dunedin, N.Z. [E1]
DRO entry for this publication

Grants and Consultancies

All years

Research Income - Other Public Sector Funding

Bednall, D. Review of VMIA Market Research Framework [U]

  • 2012: $9,600

Research Income - Industry and Other Funding

Polonsky, M and Bednall, D. Consumer's use and understanding of unit pricing in telco advertising [V]

  • 2013: $6,234

Bednall, D, Vocino, A and Ringer, A. Report on trends in market research responses rates in Australia [V]

  • 2012: $5,000

Bednall, D. Review of Market Research Material in Relation to two Brands Involved in Commercial Litigation [V]

  • 2012: $41,000

Research Income - Industry and Other Funding - Australian

Valos, M, Worsley, A* and Bednall, D. Toddler Feeding Study [V.1]

  • 2007: $10,000

Bednall, D, Valos, M, Moore, K and Adam, S*. Generation Y Leisure Decision Making: Sources of Influence [V.1]

  • 2006: $26,631

Higher Degree by Research Completions supervised by David Bednall

2012

Stephen Ogden-Barnes
Doctor of Philosophy, Thesis entitled: Promotional Competitions: Management Decision-making in the Australian Consumer Marketplace.
School of Management and Marketing Requires an Internet connection

2009

Lisa Jane McQuilken
Doctor of Philosophy, Thesis entitled: Justice-based service recovery in a service guarantee context.
School of Management and Marketing Requires an Internet connection

2005

Stewart Adam
Doctor of Philosophy, Thesis entitled: The Role of the Web in Marketing and Organisational Performance.
Deakin Graduate School of Business Requires an Internet connection

Legend:
* Not a member of Deakin University at time of output.

DRO to publications collection last synchronised: Sunday 19th October 2014 10:04pm

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23rd July 2011