Research Services Division

Deakin Research

Research Output for Linda Brennan

Note: The 2012, 2013, 2014 publications have not been audited.

Jump to: Publications | Grants and Consultancies | HDR completions

Linda Brennan may be from another institution or only recently joined Deakin University.

Publications

2011 External

Brennan, Linda*, Binney, Wayne*, McCrohan, Janelle* and Lancaster, Narelle* (2011) Implementation of environmental sustainability in business : suggestions for improvement, Australasian marketing journal, vol. 19, no. 1, pp. 52-57, Elsevier, Oxford, England [C1.1]
ERA journal ID: 19788 – Scopus EID: 2-s2.0-79651472961
Citation counts: Scopus - 2
DRO entry for this publication

Brennan, Linda*, Zevallos, Zuleyka* and Binney, Wayne* (2011) Vulnerable consumers and debt : can social marketing assist?, Australasian marketing journal, vol. 19, no. 39, pp. 203-211, Elsevier, Oxford, England [C1.1]
ERA journal ID: 19788 – Scopus EID: 2-s2.0-79959957500
Citation counts: Scopus - 1
DRO entry for this publication

2010 External

Brennan, Linda* and Binney, Wayne* (2010) Fear, guilt, and shame appeals in social marketing, Journal of business research, vol. 63, no. 2, pp. 140-146, Elsevier, New York, N.Y. [C1.1]
ERA journal ID: 36355 – Scopus EID: Not tagged
Citation counts: Thomson - 10
DRO entry for this publication

2009 External

Brennan, Linda*, Binney, Wayne* and McCrohan, Janelle* (2009) Implanting sustainability in business strategies : CSR, ethics or the law, in Unknown (ed.), INSM 2009 : Sustainable social enterprise - International nonprofit and social marketing conference 2009 - Proceedings, pp. 1-7, Victoria University and Swinburne University, Melbourne, Vic. [E1.1]
DRO entry for this publication

2008 External

Brennan, Linda* and Binney, Wayne* (2008) Concepts in conflict : social marketing and sustainability, Journal of nonprofit & public sector marketing, vol. 20, no. 2, pp. 261-282, New York, N.Y., Haworth Press, Inc. [C1.1]
ERA journal ID: 35910 – Scopus EID: Not tagged
DRO entry for this publication

Brennan, Linda* and Binney, Wayne* (2008) Social responsibility and credit availability, in Spanjaard, D.; Denize, S. and Sharma, N. (eds), ANZMAC 2008 : Marketing: shifting the focus from mainstream to offbeat : Proceedings of the 2008 Australian and New Zealand Marketing Academy Conference, pp. 1-7, Promaco Conventions Pty Ltd, Canning Bridge, W.A. [E1.1]
DRO entry for this publication

Brennan, Linda*, Binney, Wayne* and Grant, Sharon* (2008) Sustainability : a cross-cultural comparison of attitudes and behaviours, in Ogunmokun, Gabriel (eds), Managing and Marketing Organizations in An Era of Global Complexity : Academy of World Business, Marketing & Management Development 2008 Conference, Academy of World Business, Marketing and Management Development, Rio de Janeiro, Brazil [E1.1]
DRO entry for this publication

Brennan, Linda* and Binney, Wayne* (2008) Is it green marketing, greenwash or hogwash? We need to know if we want to change things, in Jones, Sandra (eds), INSM 2008 : Partnerships, proof and practice : Proceedings of the second International Nonprofit and Social Marketing Conference, pp. 1-7, University of Wollongong, Faculty of Health & Behavioural Sciences, Wollongong, N.S.W. [E1.1]
DRO entry for this publication

Brennan, Linda* and Binney, Wayne* (2008) I have to want to do it : gaining 'voluntary' compliance with fear, guilt, and shame appeals in social marketing campaigns, in French, Jeff; Wymer, Walter and Griffiths, Sian Meryl (eds), Social good : from global to local. World Social Marketing Conference, National Social Marketing Centre, Brighton, U.K. [E1.1]
DRO entry for this publication

Brennan, Linda* and Binney, Wayne* (2008) The redefining of debt : vulnerable consumers and the acceptance of debt in Australia, in Acevedo, C.; Hernandez, J. and Lowrey, T. (eds), LAACR 2008 : Proceedings of the 2nd Latin America Association for Consumer Research, Pre-conference workshop on Transformative Consumer Research, Association for Consumer Research, Sao Paulo, Brazil [L1.1]
DRO entry for this publication

2007 External

Binney, Wayne* and Brennan, Linda* (2007) Social change and sustainability - an oxymoron?, in Unknown (ed.), INSM 2007 : Social entrepreneurship, social change and sustainability, Griffith University, Brisbane, Qld. [E1.1]
DRO entry for this publication

2006 External

Bednall, David H.B., Valos, Michael J., Callaghan, Bill* and Brennan, Linda* (2006) The research buyer's perspective of market research effectiveness, Australasian journal of market & social research, vol. 14, no. 1, pp. 33-45, Australian Market & Social Research Society, Glebe, N.S.W. [C1]
ERA journal ID: 40427 – Scopus EID: Not tagged
DRO entry for this publication

Brennan, Linda*, Callaghan, Bill*, Valos, Michael and Bednall, David (2006) In search of a future strategy for market research services : clients' views on market research suppliers, Canadian journal of marketing research, vol. 23, no. 1, pp. 9-18, Marketing Research and Intelligence Association, Toronto, Canada [C1]
ERA journal ID: 31171 – Scopus EID: Not tagged
DRO entry for this publication

2003 External

Brennan, Linda*, Valos, Michael* and Hindle, Kevin* (2003) On-hired workers in Australia : motivations and outcomes. RMIT occasional research report., RMIT University, Melbourne, Vic. [A6.1]
DRO entry for this publication

Grants and Consultancies

No grants and/or consultancies found or audited – the 2014 HERDC financial return has not been completed or loaded as yet.

Higher Degree by Research Completions supervised by Linda Brennan

No completions found or audited.

Legend:
* Not a member of Deakin University at time of output.

DRO to publications collection last synchronised: Tuesday 29th July 2014 10:04pm

Deakin University acknowledges the traditional land owners of present campus sites.

23rd July 2011