Research Services Division

Deakin Research

Research Output for Ron Breth

Note: The 2012, 2013, 2014 publications have not been audited.

Jump to: Publications | Grants and Consultancies | HDR completions

Publications

2004 School of Management and Marketing

Breth, R. and Zakhem, A. (2004) Environmental factors and product adaptation in Middle Eastern markets : the experience of Australian companies, The journal of current research in global business, vol. 5, no. 8, pp. 72-83, Delaware State University, Denver, Colo. [C1]
ERA journal ID: Not matching ERA journal list
DRO entry for this publication

2002 School of Management and Marketing

Breth, Ron (2002) Market research in China : what can Australian companies teach us, in Fletcher, Richard and Brown, Linden (eds), International marketing an Asia-Pacific perspective, pp. 213-219, Pearson, Frenchs Forest, N.S.W. [BN]
DRO entry for this publication

Breth, Ron (2002) Why firms enter the Chinese market : Some empirical observations, The journal of current research in global business, vol. 4, no. 6, pp. 49-59, Association for Global Business, Denver, Co. [C1]
ERA journal ID: Not matching ERA journal list
DRO entry for this publication

Breth, Ron and White, Mona* (2002) An examination of the joint venture market entry option in China : a case study of an Australian company's international marketing experience in China, Journal of international marketing and exporting, vol. 7, no. 2, pp. 114-130, University of Western Australia, Nedlands, W.A. [C1]
ERA journal ID: 22234 – Scopus EID: Not tagged
DRO entry for this publication

2001 School of Management and Marketing

Breth, Ron (2001) Guidelines for successful China market entry strategy : learning from the experience of some leading companies, Journal of current research in global business, vol. 3, no. 4, pp. 6-16, Association for Global Business, Denver, Colo. [C3]
ERA journal ID: Not matching ERA journal list
DRO entry for this publication

McQuilken, Lisa, Breth, Ron and Shaw, Robin (2001) Relationship marketing and pay TV: satisfaction, complaining behavior, service recovery, and repurchase, in Ferguson, Ronald and Paulin, Michele (eds), 9th international colloquium in relationship marketing, pp. 1-17, Montreal, Canada, John Molson School of Business, Concordia Universi [E1]
DRO entry for this publication

McQuilken, Lisa, Breth, Ron and Shaw, Robin (2001) Satisfaction, complaining behaviour and repurchase: an empirical study of a subscription service, in Chetty, Sylvie and Collins, Brett (eds), Proceedings of the Australian and New Zealand Marketing Academy Conference 2001., pp. 1-7, Australian and New Zealand Academy of Marketing, Auckland, N.Z. [E1]
DRO entry for this publication

2000 School of Management and Marketing

Breth, R. (2000) Researching the China Market: Lessons from Australian Companies, North Central Business Journal, vol. 0, no. 0, pp. 3-12, Fitchburg State College, Finchburg, Massachusetts, USA [C1]
ERA journal ID: Not matching ERA journal list
no DRO entry yet for this publication

McQuilken, L., Breth, R. and Shaw, R. (2000) Consumer Expectations and Satisfaction Levels: An Evaluation of Tourism in the Otway Region, in Aron O'Cass (ed.), ANZMAC 2000: Australian and New Zealand Marketing Academy Conference, pp. 811-815, Australian and New Zealand Marketing Academy, Gold Coast,Queensland [E1]
no DRO entry yet for this publication

1999 School of Management and Marketing

Breth, R. (1999) Investment Options in the China Market: An Australian Case Study in Suport of Wholly Foreign-Owned Enterprises, in Goddard, Walker (eds), Association for Global Business Annual Conference 1999, pp. 198-208, Omnipress, Las Vegas, USA [E1]
no DRO entry yet for this publication

1998 School of Management and Marketing

Breth, R. (1998) Business Negotiations with the People's Republic of China: A Longitudinal Study of Australian Companies, Journal of International Marketing and Exporting, vol. 0, no. 0, pp. 112-122, Journal of International Marketing and Exporting, "Nedlands, Western Australia" [C1]
ERA journal ID: Not matching ERA journal list
no DRO entry yet for this publication

Breth, R. (1998) Market Research in China: Learning from Australian Experiences, Current Research in Global Business: Journal of the Association for Global Business, pp. 165-177, Association for Global Business, Harrisonburg [E1]
no DRO entry yet for this publication

1997 School of Management and Marketing

Breth, R. (1997) The Changing Face of Business Negotiations with the People's Republic of China: The Experience of Australian Companies, Association For Global Business Proceedings of the 1997 Conference Washington DC., pp. 247-257, Association for Global Business, Washington DC [L1]
no DRO entry yet for this publication

1996 School of Management and Marketing

Breth, R. and Soldatos, J. (1996) "Strategic Marketing of Financial Services: A Comparative Study of Australia, Hong Kong and Japan", Journal of International Marketing and Exporting, vol. 0, no. 0, pp. 42-55, Journal of International Marketing and Exporting, WA [C1]
ERA journal ID: 22234 – Scopus EID: Not tagged
no DRO entry yet for this publication

Breth, R. and Soldatos, J. (1996) "Strategic Marketing of Financial Services: A Comparative Study of Australia, Hong Kong and Japan", Journal of International Marketing and Exporting, vol. 0, no. 0, pp. 42-55, Journal of International Marketing and Exporting, WA [C1]
ERA journal ID: 22234 – Scopus EID: Not tagged
no DRO entry yet for this publication

1995 School of Management and Marketing

Soldatos, J. and Breth, R. (1995) "Implementing the Marketing Mix:A Comparative Study of Retail Financial Services in Australia, Hk, and Japan", "International Conference on "Global business in transition, prospects for the 21st century'. (Hong Kong 14-16 Dec 1995)", pp. 43-50, Lingnan College & city Uni. of Hong Kong, Hong Kong [E1]
no DRO entry yet for this publication

Grants and Consultancies

No grants and/or consultancies found or audited – the 2014 HERDC financial return has not been completed or loaded as yet.

Higher Degree by Research Completions supervised by Ron Breth

No completions found or audited.

Legend:
* Not a member of Deakin University at time of output.

DRO to publications collection last synchronised: Thursday 24th April 2014 10:04pm

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23rd July 2011