Research Services Division

Deakin Research

Research Output for Kerrie Bridson

Note: The 2012, 2013, 2014 publications have not been audited.

Jump to: Publications | Grants and Consultancies | HDR completions

Publications

2014 School of Management and Marketing

Evans, Jody* and Bridson, Kerrie (2014) Koorie Heritage Trust : the window into Koorie culture, The Authors, Melbourne, Vic. [A6]
DRO entry for this publication

Minkiewicz, Joanna*, Evans, Jody* and Bridson, Kerrie (2014) How do consumers co-create their experiences? An exploration in the heritage sector, Journal of marketing management, vol. 30, no. 1-2, pp. 30-59, Taylor & Francis, Abingdon, England [C1]
ERA journal ID: 19828 – Scopus EID: 2-s2.0-84893813373
DRO entry for this publication

Ringer, Allison, Volkov, Michael and Bridson, Kerrie (2014) C.U.L.T.U.R.E. : marketing education in the age of cultural diversity, Education + training, vol. 56, no. 6, pp. 503-520, Emerald, Bingley, England [C1]
ERA journal ID: 20791 – Scopus EID: Not tagged
DRO entry for this publication

2013 School of Management and Marketing

Evans, Jody*, Bridson, Kerrie and Minkiewicz, Joanna* (2013) Demonstrating impact - four case studies of public art museums, Asia Pacific Social Impact Leadership Centre, Melbourne Business School, Melbourne Vic. [A6]
DRO entry for this publication

Evans, Jody* and Bridson, Kerrie (2013) Branding the public art museum sector : a new competitive model, Asia Pacific Social Impact Leadership Centre, Melbourne, Vic. [A6.1]
DRO entry for this publication

Bridson, Kerrie, Evans, Jody*, Mavondo, Felix* and Minkiewicz, Joanna* (2013) Retail brand orientation, positional advantage and organisational performance, International review of retail, distribution and consumer research, vol. 23, no. 3, pp. 245-264, Routledge, Oxon, England [C1]
ERA journal ID: 35940 – Scopus EID: 2-s2.0-84880026681
DRO entry for this publication

2012 School of Management and Marketing

Evans, Jody*, Bridson, Kerrie and Rentschler, Ruth (2012) Drivers, impediments and manifestations of brand orientation in museums : an exploratory study, European journal of marketing, vol. 46, no. 11-12, pp. 1457-1475, Emerald Group Publishing, Bingley, England [C1]
ERA journal ID: 19792 – Scopus EID: 2-s2.0-84869017812
Citation counts: Scopus - 5
DRO entry for this publication

2011 School of Management and Marketing

Minkiewicz, Joanna*, Evans, Jody*, Bridson, Kerrie and Mavondo, Felix* (2011) Corporate image in the leisure services sector, Journal of services marketing, vol. 25, no. 3, pp. 190-201, Emerald Group Publishing, Bingley, England [C1]
ERA journal ID: 19839 – Scopus EID: 2-s2.0-79955937467
Citation counts: Thomson - 3
DRO entry for this publication

Rentschler, Ruth, Bridson, Kerrie and Evans, Jody* (2011) Portrait of a star : National Gallery of Victoria, International journal of arts management, vol. 13, no. 2, pp. 59-73, Ecole des Hautes Etudes Commerciales, Montreal, Canada [C1]
ERA journal ID: 39929 – Scopus EID: 2-s2.0-84864189873
DRO entry for this publication

Ringer, Allison, Volkov, Michael, Vocino, Andrea, Bridson, Kerrie and Adam, Stewart (2011) Marketing the marketing discipline : the influence of delivery modes on discipline major choice, Information technology, education and society, vol. 12, no. 1, pp. 45-65, James Nicholas Publishers, South Melbourne, Vic [C1]
ERA journal ID: 20280 – Scopus EID: Not tagged
DRO entry for this publication

Evans, Jody*, Bridson, Kerrie and Rentschler, Ruth (2011) Manifestations of brand orientation in museums : an exploratory study, in Noble, Stephanie M. and Noble, Charles H. (eds), Summer Marketing Educators' Conference Proceedings : Marketing 2011: Delivering Value in Turbulent Times, pp. 435-442, American Marketing Association, Chicago, Ill. [E1]
DRO entry for this publication

Broadbent, Sarah, Bridson, Kerrie, Ferkins, Lesley and Rentschler, Ruth (2011) "Love is all you need" : the manifestation of love of sport, in Gammelsaeter, Hallgeir and Bielons, Gerardo (eds), EASM 2011 : The 19th Conference of the European Association for Sport Management : Commitment in Sport Management : Book of Abstracts, pp. 171-172, GB Creation & Advice Consulting, Madrid, Spain [L3]
DRO entry for this publication

2010 School of Management and Marketing

Broadbent, Sarah, Bridson, Kerrie, Ferkins, Lesley and Rentschler, Ruth (2010) Brand love, brand image and loyalty in Australian elite sport, in Unknown (ed.), ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, ANZMAC, Christchurch, New Zealand [E1]
DRO entry for this publication

Ringer, Allison, Volkov, Michael and Bridson, Kerrie (2010) Cultural diversity in the modern tertiary environment : the role of assessment and learning approaches, in Unknown (ed.), ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, pp. 1-10, ANZMAC, Christchurch, New Zealand [E1]
DRO entry for this publication

Ringer, Allison, Volkov, Michael and Bridson, Kerrie (2010) International students' perceptions of the Australian tertiary learning environment, in Unknown (ed.), ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, ANZMAC, Christchurch, New Zealand [E1]
DRO entry for this publication

Broadbent, Sarah, Ferkins, Lesley, Bridson, Kerrie and Rentschler, Ruth (2010) Brand love and loyalty in Australian elite sport, SMAANZ 2010 : Sport Management Association of Australia and New Zealand Conference Proceedings, Program and Abstracts : Sport in Action, p. 4, SMAANZ, Wellington, New Zealand [L3]
DRO entry for this publication

Ringer, Alison, Volkov, Michael and Bridson, Kerrie (2010) Cultural diversity and the international student at Australian universities : the role of assessment and learning approaches, Flexible education futures : partnering for collaborative and active learning : Presentations of Deakin Teaching and Learning Conference 2010, p. 1, Deakin University, Burwood, Vic. [L3]
DRO entry for this publication

2009 School of Management and Marketing

Minkiewicz, Joanna*, Evans, Jody* and Bridson, Kerrie (2009) Co-creation in the heritage sector, in Tojib, Dewi (eds), ANZMAC 2009 : Sustainable management and marketing conference, pp. 1-10, ANZMAC, Melbourne, Vic. [E1]
DRO entry for this publication

Bridson, Kerrie, Evans, Jody* and Rentschler, Ruth (2009) How brand oriented are museums and galleries? An exploratory investigation across three countries, AIMAC 2009 : Proceedings : 10th International Conference on Arts & Cultural Management, Southern Methodist University, Dallas, Tex. [E3]
DRO entry for this publication

2008 School of Management and Marketing

Bridson, Kerrie, Evans, Jody* and Hickman, Melissa* (2008) Assessing the relationship between loyalty program attributes, store satisfaction and store loyalty, Journal of retailing and consumer services, vol. 15, no. 5, pp. 364-374, Pergamon, Oxford, England [C1]
ERA journal ID: 19837 – Scopus EID: 2-s2.0-44449115100
Citation counts: Scopus - 32
DRO entry for this publication

Evans, Jody*, Mavondo, Felix T.* and Bridson, Kerrie (2008) Psychic distance : antecedents, retail strategy implications and performance outcomes, Journal of international marketing, vol. 16, no. 2, pp. 32-63, American Marketing Association, Chicago, Ill. [C1]
ERA journal ID: 31113 – Scopus EID: 2-s2.0-45949083770
Citation counts: Scopus - 46, Thomson - 31
DRO entry for this publication

Evans, Jody*, Bridson, Kerrie, Byrom, John* and Medway, Dominic* (2008) Revisiting retail internationalisation drivers, impediments and business strategy, International journal of retail and distribution management, vol. 36, no. 4, pp. 260-280, Emerald Group Publishing Limited, Bingley, England [C1]
ERA journal ID: 22207 – Scopus EID: 2-s2.0-41149105456
Citation counts: Scopus - 17
DRO entry for this publication

Bugg, Matt and Bridson, Kerrie (2008) Retail franchising : management and support within the franchise network, in Spanjaard, Daniela; Denize, Sara and Sharma, Neeru (eds), ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, pp. 1-8, Promaco Conventions, Canning Bridge, W.A. [E1]
DRO entry for this publication

McDonald, Sean, Bridson, Kerrie and Volkov, Michael (2008) Authenticity in a modern music industry : a qualitative exploration into 'selling out', in Spanjaard, Daniela; Denize, Sara and Sharma, Neeru (eds), ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, pp. 1-7, Promaco Conventions, Canning Bridge, W.A. [E1]
DRO entry for this publication

Minkiewicz, Joanne*, Evans, Jody* and Bridson, Kerrie (2008) Building brand identity : Does it pay? An investigation into cultural and recreational services, in Spanjaard, Daniela; Denize, Sara and Sharma, Neeru (eds), ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, pp. 1-8, Promaco Conventions, Canning Bridge, W.A. [E1]
DRO entry for this publication

Minkiewicz, Joanne*, Evans, Jody*, Bridson, Kerrie and Mavondo, Felix* (2008) An investigation of corporate image, customer satisfaction and loyalty-more than just monkey business, in Spanjaard, Daniela; Denize, Sara and Sharma, Neeru (eds), ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, pp. 1-7, Promaco Conventions, Canning Bridge, W.A. [E1]
DRO entry for this publication

Ringer, Allison C., Vocino, Andrea, Volkov, Michael and Bridson, Kerrie (2008) Experiential satisfaction with a wholly online marketing unit, in Spanjaard, Daniela; Denize, Sara and Sharma, Neeru (eds), ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, pp. 1-7, Promaco Conventions, Canning Bridge, W.A. [E1]
DRO entry for this publication

Volkov, Michael, Ringer, Allison C., Bridson, Kerrie and Vocino, Andrea (2008) Students' perception of an online marketing subject : a qualitative approach, in Spanjaard, Daniela; Denize, Sara and Sharma, Neeru (eds), ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, pp. 1-9, Promaco Conventions, Canning Bridge, W.A. [E1]
DRO entry for this publication

Zur, Andrew*, Evans, Jody* and Bridson, Kerrie (2008) CSR orientation and organisational performance in the Australian retail industry, in Spanjaard, Daniela; Denize, Sara and Sharma, Neeru (eds), ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, pp. 1-8, Promaco Conventions, Canning Bridge, W.A. [E1]
DRO entry for this publication

2007 School of Management and Marketing

Bridson, Kerrie and Evans, Jody* (2007) Don't tate us! The impediments and drivers of branding museums, in Thyne, Maree; Deans, Kenneth R. and Gnoth, Juergen (eds), ANZMAC 2007 : 3Rs, reputation responsibility relevance, pp. 430-436, University of Otago, School of Business, Dept. of Marketing, Dunedin, New Zealand [E1]
DRO entry for this publication

Debenham, Tim, Bridson, Kerrie and Vocino, Andrea (2007) The explanatory potential of congruence in the relationship between retail image, brand image and retail customer satisfaction, in Thyne, Maree; Deans, Kenneth R. and Gnoth, Juergen (eds), ANZMAC 2007 : 3Rs, reputation responsibility relevance, pp. 380-387, University of Otago, School of Business, Dept. of Marketing, Dunedin, N.Z. [E1]
DRO entry for this publication

Minkiewicz, Joanna*, Mavondo, Felix* and Bridson, Kerrie (2007) Corporate brand identity and image congruence in the leisure services sector : a stakeholder perspective, in Thyne, Maree; Deans, Kenneth R. and Gnoth, Juergen (eds), ANZMAC 2007 : 3Rs, reputation responsibility relevance, pp. 25-33, University of Otago, School of Business, Dept. of Marketing, Dunedin, N.Z. [E1]
DRO entry for this publication

Minkiewicz, Joanna* and Bridson, Kerrie (2007) The relevance of role models to older aged generation Y consumers, in Thyne, Maree; Deans, Kenneth R. and Gnoth, Juergen (eds), ANZMAC 2007 : 3Rs, reputation responsibility relevance, pp. 476-482, University of Otago, School of Business, Dept. of Marketing, Dunedin, N.Z. [E1]
DRO entry for this publication

2006 School of Management and Marketing

Cuthbertson, Richard W.* and Bridson, Kerrie (2006) Online retail loyalty strategies, International journal of information technology and management, vol. 5, no. 4, pp. 279-294, Inderscience Enterprises Ltd., Olney, England [C1]
ERA journal ID: 32087 – Scopus EID: 2-s2.0-33847093710
Citation counts: Scopus - 4
DRO entry for this publication

Parker, Melina*, Bridson, Kerrie and Evans, Jody* (2006) Motivations for developing direct trade relationships, International journal of retail & distribution management, vol. 34, no. 2, pp. 121-134, Emerald Group Publishing Ltd, Bingley, England [C1]
ERA journal ID: 22207 – Scopus EID: 2-s2.0-33644560050
Citation counts: Scopus - 8
DRO entry for this publication

Evans, Jody* and Bridson, Kerrie (2006) Brand orientation and retail strategy within the Australian museum sector, in Egan, John and Baines, Paul (eds), Academy of Marketing Conference, 4-6 July 2006 : hosted by Middlesex University Business School, London, Middlesex University, London, England [E1]
DRO entry for this publication

Parker, Melina*, Evans, Jody* and Bridson, Kerrie (2006) Relational capabilities and brand strategy within commoditised industries, in Patti, Charles H.; Drennan, Judy; Ali, Yunus and van Dessel, Maria (eds), ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Queensland University of Technology, School of Advertising, Marketing and Public Relations, Brisbane, Qld. [E1]
DRO entry for this publication

Parker, Melina*, Bridson, Kerrie and Evans, Jody* (2006) Advances in buyer-supplier relationship understanding, in Egan, John and Baines, Paul (eds), Academy of Marketing Conference, 4-6 July 2006 : hosted by Middlesex University Business School, London, Middlesex University, London, England [E1]
DRO entry for this publication

2005 School of Management and Marketing

Dixon, Jane*, Bridson, Kerrie, Evans, Jody* and Morrison, Michael* (2005) An alternative perspective on relationships, loyalty and future store choice, International review of retail, distribution and consumer research, vol. 15, no. 4, pp. 351-374, Routledge, Abingdon, England [C1.1]
ERA journal ID: 35940 – Scopus EID: Not tagged
DRO entry for this publication

Evans, Jody* and Bridson, Kerrie (2005) Explaining retail offer adaptation through psychic distance, International journal of retail & distribution management, vol. 33, no. 1, pp. 69-78, Emerald Group Publishing Ltd, Bingley, England [C1.1]
ERA journal ID: 22207 – Scopus EID: 2-s2.0-18844376109
Citation counts: Scopus - 21
DRO entry for this publication

Bridson, Kerrie, Hickman, Melissa* and Evans, Jody* (2005) Loyalty program attributes and their influence on retail customer satisfaction, in Purchase, Sharon (eds), ANZMAC 2005 : Broadening the boundaries, conference proceedings, pp. 8-13, ANZMAC, Dunedin, N.Z. [E1]
DRO entry for this publication

Evans, Jody*, Bridson, Kerrie, Byrom, John* and Medway, Dominic* (2005) Retail internationalisation : drivers, impediments and business strategy, in Unknown (ed.), Research in the Distributive Trades : Proceedings of the 13th International European Association for Education and Research in Commercial Distribution, pp. 1-10, Lund University, Lund, Sweden [E1]
DRO entry for this publication

Evans, Jody*, Bridson, Kerrie, Byrom, John* and Medway, Dominic* (2005) The mediating role of competitive advantage in the relationship between organisational capabilities and retail performance, in Purchase, Sharon (eds), ANZMAC 2005 : Broadening the boundaries, conference proceedings, pp. 21-27, University of Western Australia, School of Business, Perth, W.A. [E1]
DRO entry for this publication

Parker, Melina M.*, Evans, Jody* and Bridson, Kerrie (2005) Buyer-supplier relationships and brand strategy within commoditised industries : a suggested theoretical framework, in European Association for Education and Research in Commercial Distribution (eds), Research in the Distributive Trades : Proceedings of the 13th International European Association for Education and Research in Commercial Distribution, pp. 1-17, Lund University, Sweden [E1]
DRO entry for this publication

2004 School of Management and Marketing

Evans, Jody*, Bridson, Kerrie, Byrom, John* and Medway, Dominic* (2004) A resource-based view of retail competitive advantage, in Wiley, Jim and Thirkell, Peter (eds), ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, pp. 1-7, ANZMAC, Dunedin, N.Z. [E1.1]
DRO entry for this publication

2004 External

Bridson, Kerrie* and Evans, Jody* (2004) The secret to a fashion advantage is brand orientation, International journal of retail & distribution management, vol. 32, no. 8, pp. 403-411, Emerald Group Publishing Ltd, Bradford, England [C1.1]
ERA journal ID: 22207 – Scopus EID: Not tagged
DRO entry for this publication

2003 School of Management and Marketing

Bridson, Kerrie and Varatharajan, A.* (2003) Retail strategy, its antecedents and relationship with pharmacy performance, in Lewin, Jeffrey E. (eds), Marketing across Borders and Boundaries: Proceedings of the World Marketing Congress Academy of Marketing Science Volume XI, 2003, World Marketing Congress, Halifax, England [E1.1]
DRO entry for this publication

Bridson, Kerrie, Evans, Jody* and Mavondo, Felix* (2003) The role of brand orientation in explaining retail offer advantage, in Magis, Helena (eds), EAERCD 2003 : 12th European Association for Education and Research in Commercial Distribution conference proceedings, pp. 1-12, ESCP-EAP/CERIDICE, Paris, France [E1.1]
DRO entry for this publication

Parker, Melina* and Bridson, Kerrie (2003) Perceptions of power and dependence between retail buyers and fresh produce suppliers within the Australian fresh produce industry, in Magis, Helena (eds), EAERCD 2003 : 12th European Association for Education and Research in Commercial Distribution conference proceedings, pp. 1-12, ESCP-EAP/CERIDICE, Paris, France [E1.1]
DRO entry for this publication

Parker, M.* and Bridson, Kerrie (2003) Clinching happy deals: an investigation of the buyer-supplier relationship within the Australian fresh produce industry, in Lewin, Jeffrey E. (eds), Marketing across borders and boundaries understanding cross-functional and inter-disciplinary interfaces within an increasingly global environment : Perth, Western Australia, June 11-14, 2003, Academy of Marketing Science, Perth, Western Australia [E1.1]
DRO entry for this publication

2002 School of Management and Marketing

Bridson, Kerrie and Mavondo, Felix* (2002) Brand orientation : conceptualisation, operationalisation and explanatory power, in Shaw, Robin N.; Adam, Stewart and McDonald, Heath (eds), Proceedings of the Australian and New Zealand Marketing Academy Conference, pp. 2151-2158, Deakin University, Geelong, Vic. [E1.1]
DRO entry for this publication

Parker, Melina* and Bridson, Kerrie (2002) Expanding the buyer-supplier relationship definition: its antecedents and relationship with performance outcomes, in Shaw, Robin; Adam, Stewart and McDonald, Heath (eds), ANZMAC 2002 : conference proceedings, pp. 2081-2089, Deakin University, Geelong, Vic. [E1.1]
DRO entry for this publication

Varatharajan, Abirami* and Bridson, Kerrie (2002) The importance of retail strategy for pharmacies, in Shaw, Robin N.; Adam, Stewart and McDonald, Health (eds), Proceedings of the Australian and New Zealand Marketing Academy Conference, pp. 2091-2097, Deakin University, Melbourne, Vic. [E1.1]
DRO entry for this publication

2001 School of Management and Marketing

Bridson, Kerrie and Mavondo, Felix* (2001) Brand orientation: another explanation of retailer performance, in Chetty, Sylvie and Collins, Brett (eds), Proceedings of The Australian and New Zealand Marketing Academy Conference, pp. 1-8, ANZMAC, Auckland, New Zealand [E1.1]
DRO entry for this publication

Bridson, Kerrie, Mavondo, F.* and Evans, J.* (2001) An Australian perspective on the relationships between standardisation of the retail offer, the retail brand and organisational performance, in Spotts, Harlan E.; Meadow, H. Lee and Smith, Scott M. (eds), Proceedings of the tenth biennial World Marketing Congress : global marketing issues at the turn of the millennium, Academy of Marketing Science, Cardiff, Wales [E1.1]
DRO entry for this publication

Grants and Consultancies

All years

Research Income - Other Public Sector Funding

Bridson, K. Best Practice Models of Economic and Social Impact in Public Art Museums [U]

  • 2013: $10,240

Higher Degree by Research Completions supervised by Kerrie Bridson

2013

Sarah Louise Broadbent
Doctor of Philosophy, Thesis entitled: Brand Love in Sport: Antecedents and Consequences.
School of Management and Marketing Requires an Internet connection

Legend:
* Not a member of Deakin University at time of output.

DRO to publications collection last synchronised: Saturday 27th December 2014 10:04pm

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23rd July 2011