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Note: The 2012, 2013, 2014 publications have not been audited.
Les Brown may be from another institution or only recently joined Deakin University.
Miller, Karen*, Brown, Les* and Chadee, Doren* (2008) Developing a presence in a mainstream market with a product perceived as offbeat, in Spanjaard, Daniela; Denize, Sara and Sharma, Neeru (eds), ANZMAC 2008 : Marketing - shifting the focus from mainstream to offbeat : Proceedings of the Australian and New Zealand Marketing Academy Conference, pp. 1-7, Promaco Conventions, Canning Bridge, W.A. [E1.1]
DRO entry for this publication
No grants and/or consultancies found or audited – the 2014 HERDC financial return has not been completed or loaded as yet.
No completions found or audited.
DRO to publications collection last synchronised: Wednesday 26th November 2014 10:04pm