- Study at Deakin
- Campus life
- Industry and community
- About Deakin
Note: The 2012, 2013 publications have not been audited.
Les Brown may be from another institution or only recently joined Deakin University.
Miller, Karen*, Brown, Les* and Chadee, Doren* (2008) Developing a presence in a mainstream market with a product perceived as offbeat, in Spanjaard, Daniela; Denize, Sara and Sharma, Neeru (eds), ANZMAC 2008 : Marketing - shifting the focus from mainstream to offbeat : Proceedings of the Australian and New Zealand Marketing Academy Conference, pp. 1-7, Promaco Conventions, Canning Bridge, W.A. [E1.1]
DRO entry for this publication
No grants and/or consultancies found or audited – the 2013 HERDC financial return has not been completed or loaded as yet.
No completions found or audited.
DRO to publications collection last synchronised: Thursday 5th December 2013 10:04pm