Research Services Division

Deakin Research

Research Output for Bill Callaghan

Note: The 2012, 2013, 2014 publications have not been audited.

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Bill Callaghan may be from another institution or only recently joined Deakin University.

Publications

2007 External

Valos, Michael J., Bednall, David H.B. and Callaghan, Bill* (2007) The impact of Porter's strategy types on the role of market research and customer relationship management, Marketing intelligence & planning, vol. 25, no. 2, pp. 147-156, Emerald Group Publishing, Bingley, England [C1]
ERA journal ID: 19845 – Scopus EID: 2-s2.0-33947417186
Citation counts: Scopus - 3
DRO entry for this publication

Arambewela, Rodney, Mulready, Pam and Callaghan, Bill* (2007) Differences in study approaches and the implications for student learning, in Thyne, Maree; Deans, Kenneth and Gnoth, Juergen (eds), ANZMAC 2007 : 3Rs, reputation responsibility relevance, pp. 3520-3526, University of Otago, School of Business, Dept. of Marketing, Dunedin, N.Z. [E1]
DRO entry for this publication

2006 External

Bednall, David H.B., Valos, Michael J., Callaghan, Bill* and Brennan, Linda* (2006) The research buyer's perspective of market research effectiveness, Australasian journal of market & social research, vol. 14, no. 1, pp. 33-45, Australian Market & Social Research Society, Glebe, N.S.W. [C1]
ERA journal ID: 40427 – Scopus EID: Not tagged
DRO entry for this publication

Brennan, Linda*, Callaghan, Bill*, Valos, Michael and Bednall, David (2006) In search of a future strategy for market research services : clients' views on market research suppliers, Canadian journal of marketing research, vol. 23, no. 1, pp. 9-18, Marketing Research and Intelligence Association, Toronto, Canada [C1]
ERA journal ID: 31171 – Scopus EID: Not tagged
DRO entry for this publication

2004 External

Bednall, David, Valos, Michael and Callaghan, Bill* (2004) Management of the market research function in client firms, in Bernhardt, Ken (eds), 2004 AMA Educators' proceedings: enhancing knowledge development in marketing, pp. 185-193, American Marketing Association, Boston, Mass. [E1]
DRO entry for this publication

Valos, Michael, Bednall, David and Callaghan, Bill* (2004) Differences between differentiators and cost leaders in market research and internal CRM usage, in Wiley, Jim and Thirkell, Peter (eds), ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, pp. 1-8, ANZMAC, Dunedin, N.Z. [E1]
DRO entry for this publication

Valos, Michael, Bednall, David and Callaghan, Bill* (2004) Differences in the role of market research and internal CRM according to strategy type, in Wiley, Jim and Thirkell, Peter (eds), ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, pp. 1-8, ANZMAC, Dunedin, N.Z. [E1]
DRO entry for this publication

Grants and Consultancies

No grants and/or consultancies found or audited – the 2014 HERDC financial return has not been completed or loaded as yet.

Higher Degree by Research Completions supervised by Bill Callaghan

No completions found or audited.

Legend:
* Not a member of Deakin University at time of output.

DRO to publications collection last synchronised: Wednesday 23rd July 2014 10:04pm

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23rd July 2011