Research Services Division

Deakin Research

Research Output for Riza Casidy

Note: The 2012, 2013, 2014 publications have not been audited.

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Publications

2014 School of Management and Marketing

Casidy, Riza (2014) The role of perceived market orientation in the higher education sector, Australasian marketing journal, vol. 22, no. 2, pp. 155-163, Elsevier, Amsterdam, The Netherlands [C1]
ERA journal ID: 19788 – Scopus EID: 2-s2.0-84895701315
DRO entry for this publication

2013 External

Casidy, Riza* and Nayeem, Tahmid* (2013) The role of external influences in high involvement purchase behaviour, Marketing Intelligence & Planning, vol. 31, no. 7, pp. 732-745, Emerald Group Publishing, Bingley, UK [C1.1]
ERA journal ID: 19845 – Scopus EID: 2-s2.0-84886780929
DRO entry for this publication

Casidy, Riza* (2013) How great thy brand: the impact of church branding on perceived benefits, International journal of nonprofit and voluntary sector marketing, vol. 18, no. 3, pp. 231-239, Wiley-Blackwell, Chichester, England [C1.1]
ERA journal ID: 19797 – Scopus EID: Not tagged
DRO entry for this publication

Casidy, Riza* (2013) The role of brand orientation in the higher education sector: a student-perceived paradigm, Asia Pacific Journal of Marketing and Logistics, vol. 25, no. 5, pp. 803-820, Emerald Group Publishing, Bingley, UK [C1.1]
ERA journal ID: 19787 – Scopus EID: Not tagged
DRO entry for this publication

2012 External

Casidy, Riza* (2012) Discovering consumer personality clusters in prestige sensitivity and fashion consciousness context, Journal of international consumer marketing, vol. 24, no. 4, pp. 291-299, Taylor & Francis, Abingdon, England [C1.1]
ERA journal ID: 19818 – Scopus EID: Not tagged
DRO entry for this publication

Casidy, Riza* (2012) An empirical investigation of the relationship between personality traits, prestige sensitivity, and fashion consciousness of Generation Y in Australia, Australasian Marketing Journal, vol. 20, no. 4, pp. 242-249, Elsevier BV, Amsterdam, Netherlands [C1.1]
ERA journal ID: 19788 – Scopus EID: 2-s2.0-84866595216
DRO entry for this publication

2011 External

Mulyanegara (Casidy), Riza* (2011) Church service: service marketing, in Ho, Henry and Madden-Hallett, Helen (eds), Marketing Cases in the Asia-Pacific Region, pp. 25-29, John Wiley & Sons, Chichester, England [B1.1]
DRO entry for this publication

Casidy Mulyanegara, Riza* (2011) The relationship between market orientation, brand orientation and perceived benefits in the non-profit sector: a customer-perceived paradigm, Journal of strategic marketing, vol. 19, no. 5, pp. 429-441, Taylor & Francis, Abingdon, England [C1.1]
ERA journal ID: 19840 – Scopus EID: 2-s2.0-80052179241
Citation counts: Scopus - 6
DRO entry for this publication

Mulyanegara, Riza Casidy*, Tsarenko, Yelena* and Mavondo, Felix* (2011) Church marketing : the effect of market orientation on perceived benefits and church participation, Services marketing quarterly, vol. 32, no. 1, pp. 60-82, Taylor & Francis, Abingdon, England [C1.1]
ERA journal ID: 19863 – Scopus EID: 2-s2.0-78650294325
Citation counts: Scopus - 1
DRO entry for this publication

Casidy Mulyanegara, Riza* (2011) The role of brand orientation in church participation: an empirical examination, Journal of nonprofit & public sector marketing, vol. 23, no. 3, pp. 226-247, Taylor & Francis, Abingdon, England [C1.1]
ERA journal ID: 35910 – Scopus EID: Not tagged
DRO entry for this publication

Casidy Mulyanegara, Riza* (2011) The effects of consumer personality on fashion consciousness and prestige sensitivity, in Unknown (ed.), Asia-Pacific Advances in Consumer Research 2011, pp. 335-338, Association for Consumer Research, Beijing, China [E1.1]
DRO entry for this publication

Helmi, Jessica and Casidy Mulyanegara, Riza* (2011) A Conceptual Framework on the Relationship between Nation Brand Perception and Donation Behaviour, in unknown (ed.), Proceedings of the Australian and New Zealand Marketing Academy Conference; ANZMAC 2011, pp. 1-8, ANZMAC, Perth, WA [E1.1]
DRO entry for this publication

2010 External

Mulyanegara, Riza Casidy*, Tsarenko, Yelena* and Mavondo, Felix* (2010) An empirical investigation on the role of market orientation in church participation, International journal of non-profit and voluntary sector marketing, vol. 15, no. 4, pp. 339-351, Wiley, Oxford, England [C1.1]
ERA journal ID: 19797 – Scopus EID: Not tagged
DRO entry for this publication

Ho, Henry* and Casidy, Riza* (2010) The role of physical attractiveness in marketing education: an exploratory study, in Ballantine, Paul and Finsterwalder, Jorg (eds), Proceedings of the Australia and New Zealand Marketing Academy Conference; ANZMAC 2010, University of Canterbury, Christchurch, New Zealand [E1.1]
DRO entry for this publication

2009 External

Casidy Mulyanegara, Riza*, Tsarenko, Yelena* and Anderson, Alastair* (2009) The Big Five and brand personality: investigating the impact of consumer personality on preferences towards particular brand personality, Journal of brand management, vol. 16, no. 4, pp. 234-247, Palgrave Macmillan, Basingstoke, England [C1.1]
ERA journal ID: 35933 – Scopus EID: Not tagged
DRO entry for this publication

Casidy Mulyanegara, Riza* and Tsarenko, Yelena* (2009) Predicting brand preferences: an examination of the predictive power of consumer personality and values in the Australian fashion market, Journal of fashion marketing and management, vol. 13, no. 3, pp. 358-371, Emerald Group, Bingley, England [C1.1]
ERA journal ID: 19859 – Scopus EID: Not tagged
DRO entry for this publication

Mulyanegara (Casidy), Riza*, Tsarenko, Yelena* and Mavondo, Felix* (2009) Perceived market orientation and church participation, in Unknown (ed.), ANZMAC 2009 : Proceedings of the Australian and New Zealand Marketing Academy Conference 2009, ANZMAC, Melbourne, Vic. [E1.1]
DRO entry for this publication

2005 External

Mulyanegara, Riza* and Tsarenko, Yelena* (2005) A conceptual model of consumer personality-brand preferences relationship, in Unknown (ed.), Proceedings of the Australian and New Zealand Marketing Academy Conference; ANZMAC 2005, pp. 58-64, ANZMAC, Perth, WA [E1.1]
DRO entry for this publication

Grants and Consultancies

No grants and/or consultancies found or audited – the 2014 HERDC financial return has not been completed or loaded as yet.

Higher Degree by Research Completions supervised by Riza Casidy

No completions found or audited.

Legend:
* Not a member of Deakin University at time of output.

DRO to publications collection last synchronised: Tuesday 29th July 2014 10:04pm

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23rd July 2011