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McDonald, Heath, Centra, Ben and Vieceli, Julian (2003) Explaining non-renewal behaviour : an empirical investigation of recently lapsed NRL club members, in Kennedy, Rachel (eds), ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, pp. 2167-2173, University of South Australia, Adelaide, S.A. [E1]
DRO entry for this publication
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DRO to publications collection last synchronised: Wednesday 30th July 2014 10:04pm