Research Output for Kathryn Chalmers
Note: The 2012, 2013 publications have not been audited.
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Publications
2011 Deakin Graduate School of Business
Harrison, Paul, McQuilken, Lisa, Robertson, Nichola and Chalmers, Kathryn (2011) Seeking straight answers : consumer decision-making in telecommunications [A6]
DRO entry for this publication
2010 Deakin Graduate School of Business
Harrison, Paul, Massi, Marta and Chalmers, Kathryn (2010) Shutting the gates : an analysis of the psychology of in-home sales of educational software, Deakin University, Melbourne, Vic. [A4]
Harrison, Paul, Chalmers, Kathryn, d'Souza, Shwetha, Coveney, John*, Ward, Paul*, Mehta, Kaye* and Handsley, Elizabeth* (2010) Targeting children with integrated marketing communications, Flinders University, Adelaide, S.A. [A6]
Harrison, Paul, Massi, Marta* and Chalmers, Kathryn (2010) Ethical issues in marketing, in Unknown (ed.), AM 2010 : Transformational Marketing : Proceedings of Academy of Marketing Conference, pp. 1-6, Academy of Marketing, Coventry, England [E1]
Harrison, Paul and Chalmers, Kathryn (2010) Cadbury's freddo frog : a case study of integrated marketing to children and its ethical implications, in Unknown (ed.), AM 2010 : Transformational Marketing : Proceedings of Academy of Marketing Conference, pp. 9-16, Academy of Marketing, Coventry, England [E1]
Grants and Consultancies
No grants and/or consultancies found or audited – the 2012 HERDC financial return has not been completed or loaded as yet.
Higher Degree by Research Completions supervised by Kathryn Chalmers
No completions found or audited.
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- * Not a member of Deakin University at time of output.
DRO to publications collection last synchronised: Thursday 23rd May 2013 10:04pm
